Sugarcrm on ibm social business and social selling journey dnug appetizer


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Sugarcrm on ibm social business and social selling journey dnug appetizer

  1. 1. Those will not reach the destination, who do not know where the journey will go. Michel de Montaigne SUGARCRM on IBMSocial Business and Social Selling Journey The Future of Business is Open @ Tuesday, June 12, 2012 Friedel Jonker Business Development Manager IBM &,
  2. 2. Friedel Jonker,Business Development ManagerIBM & SUGARCRMIBM Software GroupCareer History and Education 2008- today IBM, Germany, Business Development Manager IBM & SugarCRM, Software Client Leader, Business Development Manager Analytics & PM, Managing Consultant CRM & BI 1994- 2008 Deutsche Leasing AG, S-Finance Group, Germany, CRM & BI Business and Program Director 1990- 1994 Citicorp-Citibank AG, Germany, European Manager Marketing Database VISA 1989- 1990 Ogilvy & Mather Dataconsult, Germany, Consultant Database Marketing 1988- 1989 Infas, Germany, LOCAL-Direct Project manager for SRPM with Location Intelligence (LI) 1982- 1988 University of Münster, Master of Business Management in Marketing & StatisticsLanguages and Profile German, English (fluent). CRM, BI/LI Strategy Leader IBM GBS Germany. Winner of the Sales Excellence Award 2005 from the University of St. Gallen and Handelsblatt. Broad experience in Planning and Implementing value based CRM & BI/LI Strategy, Processes, Architecture and Systems. Member of the MIT, Sales Executive Councile, SAMA and member of Marketing Alumni, University of Münster, Germany
  3. 3. References 1994-2012 References –Literature and Presentations 1994-2012 Database Marketing (1994-2000) Neue Informationsqualität für das VISA Kartenmanagement der Citicorp, in: Oracle Finanzwelt, 1994 Database Marketing bei der Deutschen Leasing AG, in: Jahrbuch 2000, Deutscher Direktmarketing Verband e.V. CRM (2001-2007) Von Database Marketing zum CRM, in: Computerwoche, 19/2001 Customer Relationship Management, Bericht über das Deutsche Leasing CRM-Projekt, in: GoAhead 9/2001, CSC- Ploenzke CRM – die nächste Generation, Interview mit Friedel Jonker, in: Computerwoche, 33/2002 Mit intelligentem Database Marketing und CRM zu überdurchschnittlichem Markterfolg, in: Cognos- Kundenmagazin Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003 Erfolgreiches Customer Relationship Management bei der Deutschen Leasing AG, Nordakademie, Elmshorn, e-think-tank, Februar 2003 Konflikte zwischen Vertrieb und Vertrag lösen, in: Praxismagazin für Marktkommunikation der Sparkassen-Finanzgruppe, 2004, 11. Jahrgang, Nr. 5, S 38 ff CRM und Sales -2 Seiten einer erfolgreichen Verbindung, im Beratungsbrief von , 23.03.2005 Deutsche Leasing Gruppe: Mit Siebel/Oracle CRM-System das Neugeschäft jährlich um durchschnittlich 12 Prozent gesteigert, in: Oracle Customer Snapshot Juli 2006 CRM als strategisches Element der wertorientierte Unternehmensführung der Deutschen Leasing AG -7P Programm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_Progress_Performance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007 Case Study CRM bei der DL, in Kundenmanagement –Grundlagen-Strategien-Beispiele von Manfred Krafft, März 2007 Multichannel Customer Management (2008-2009) Vom Callcenter zum Intelligent Multichannel Customer Management Center, IBM Callcenter Circle, Hamburg HASPA, Mai 2008 Neue Technologien schaffen eine Demokratisierung der Information, Initiative Mittelstand , 16.11.2009 Integrated Realtime Corporate Management (2009-2010) Integrierte Echtzeit Unternehmenssteuerung (IEU), IBM Partner Channel Kick Off Berlin, Januar 2010, Cloudforce2 Frankfurt, März 2010, Teradata Enterprise Intelligence Summit Berlin, April 2010, IBM Partner University-Frankfurt, April 2010, Bechtle Partner Präsentation Mannheim, Juni 2010, FuM Partner Präsentation Stuttgart, Juli 2010 Integrated Realtime Corporate Management (IRCM), IBM Europe & Asia IT Architects University Stuttgart, April 2010 Integrierte Echtzeit Unternehmenssteuerung –IBM Synergy Play, SAP-DSAG Nürnberg, September 2010, IBM ISV Technical Executive Forum Ehningen, Oktober 2010, Institut für BI Stuttgart, Dezember 2010 Social Business and Social CRM (2011-YYYY) Die Rolle von Analytics für Social Software Business, IBM Social Business JamCamp, Frankfurt, October 2011 SUGARCRM on IBM Social Business Overview @CeBIT 2012, Hannover, März 2012, IBM Partner Event, Kaprun, März 2012
  4. 4. Social Business and Social Selling JourneyThe Future of Business is OpenAgenda:-The Wealth of Nations-Time-Achievement Intelligence- Social Business Defintion, Developments and Value- Social Selling Defintion, Developments and Value- Analytics to understand the Social Connected- Analytics to drive Business Value by Connections- Mobility brings Business into your Hands- Mobility drives Users adoption and reduce IT costs- Cloud is now in the Focus of the CXOs- Cloud brings flexible and secure IT to the Business- Global has become reality for Business- Global high speed market development is now possible- SUGARCRM on IBM a Social Business and Social Selling Open Platform- Transform your Business into a Social Business
  5. 5. The Wealth of Nations Kondratiev Innovation Waves 1825 1875 1925 1950 1995 Cotton, Railway, Chemistry, Automobiles, Information Steam Engine Steel Electrical Petrochemicals Technology 1780 1. Wave 1830 2. Wave 1880 3. Wave 1930 4. Wave 1970 5. Wave 2020 Ending of Early Ending of Beginning Agriculture Age Industrial Age Industrial Age of the Knowledge Age Primary Land Work Capital The Knowledge Wealth Current of Wealth Nations of Nations Organization Feudal- Property Hierachy Network System Management Management Leadership Konzepte und Prinzipien More about Kondratiev: TUI and IBM Impulscamp 2012 http://www- praesentationen.html
  6. 6. Time-Achievement-Intelligence Hand-Work + Machines and Computer-Work + Brain-WorkKondratiev Agriculture Pre Industrial Industrial Information and Information andWaves Age Age Age Technolgy Age Knowledge Age Mobile Systems Plow Hammer Machines, Computer +Social Realtime Tools Electronics +Software CRM, BI, PM,.. Petrochemicals, +Internet +Intelligent Automobiles Agents Primary Creativity Creating Constructing Controlling Consulting Activities 1780 1970 1995 2020 t 200 Jahre 20 Jahre 10 Jahre The Importance of Human Qualification DL, BCG und Mathias Horx Human Intelligence and technologie Possibilities create Future Forum hoch Synergies. But the amount of Synergies is only a result spectrum 2/2000 of Human Intelligence. Business is People ☺ niedrig Zeit
  7. 7. SugarCRM: 8,000+ Customers in 70+ Countries
  8. 8. 26 New Case Studies in workNorth America APACLAC EMEA
  9. 9. Top Partners
  10. 10. IBM Coremetrics –Leader in Web Analytics
  11. 11. IBM Cognos a Leader in the Forrester Wave™: Enterprise BI Platforms The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forresters call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010. Full report can be accessed at
  12. 12. IBM Unica –Leader in CRM Multichannel Campaign Management
  13. 13. DEMO time! and
  14. 14. SUGARCRM on IBM helpful Web-LinksSUGARCRM on IBM Landing Page Editions Page University SUGARFORGE Community Exchange – THE SUGARCRM MARKETPLACE on IBMSmartCloud Selling Community (By access request) on IBM on Scribd
  15. 15. Questions? 問 題 Ερωτήσεις Fragen ?Vragen 问 题 ? Preguntas Cwestiwn ? Domande 質 Questions Perguntas 問
  16. 16. Contact Details Friedel Jonker Wilhelm-Fay-Strasse 30-34 Dipl.-Kaufmann D-65936 Frankfurt Business Dev. Manager IBM & SUGARCRM Phone (+49)-69-6645-1227 IBM Software Group Fax (+49)-69-6645-5640 Mobile (+49)-160-9638657 More information from IBM and me. Look at Xing, Linkedin, Youtube, Twitter, Scribd, Slideshare and Lotus Greenhouse. Selection of Companies on my Networks: Join my Networks as Philip Kotler (North.West.Uni), Manfred Krafft (WWU Münster), 3M, Amadeus, Ameriprise, Booz & Company, Citigroup, Thomas H. Davenport (Babson College), Peter Weill (MIT), Jeanne W. Ross (MIT), Daimler, Deutsche Bank, Deutsche Telekom, Andrea Back (St. Gallen), Jon Katzenbach (Booz), Genie Z. Laborde (I.D.E.A.), Daniel Pink, Ross Dawson (AHT) Charles Savage (KEE), Soumitra Dutta (INSEAD) Deloitte & Touchee, Ernst & Young, IBM, Lufthansa, Chuck House (Stanford Uni.), Thomas Hutzschenreuter (WHU), Gunter Dueck (IBM), McKinsey, Nokia, O2, REWE, Samsung, Siemens, Swisscard, David Croslin and other leading Thinkers and Practitioners have already done it. Thomas Cook, TUI, Vodafone, Volkswagen and more. Business is People ☺