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Sport media presentation

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Sport media presentation

  1. 1. Successful Utilization of Social Media and In-Game Entertainment By: AJ Loy
  2. 2. The Importance of Social Media In Sports <ul><li>No other media platform competes in the area of fan and player involvement </li></ul><ul><li>The competition of sports teams mixed with fan loyalty provides an endless level of opportunities for advertisers and sport franchises </li></ul><ul><li>Sports are one of the hottest topics in social circles </li></ul>
  3. 3. Forms of In-Game Social Media <ul><li>In-Venue Displays </li></ul><ul><li>On-Screen TV Graphics </li></ul><ul><li>Grouping Conversations on Certain Trending Sport Topics </li></ul><ul><li>Twitter/Facebook Polls </li></ul><ul><li>Twitter Battles </li></ul><ul><li>In-Game Player Tweets (Pro Bowl) </li></ul>
  4. 4. In-Venue Displays <ul><li>Photos, videos and tweets from attendees at the game can be captured, moderated and then displayed within the sporting venue in real-time. This modern version of the “Fan Cam” gives the same excitement for fans, but with the added value of increasing social buzz for the team outside of the venue </li></ul>
  5. 5. On-Screen TV Graphics <ul><li>Audiences can view and interact with athlete’s, coach’s, and celebrity’s tweets to enhance involvement with that sport entity </li></ul>
  6. 6. Grouping Conversations on Trending Sport Topics
  7. 7. Twitter and Facebook Polls Twitter polls provide a simple mechanism to engage fans with a direct call-to-action like “Who was MVP of the game?” with the added bonus of amplification since every vote goes out as a tweet.
  8. 8. Twitter Battles <ul><li>Twitter battles engage fans in a social competition to see which team receives the highest amount of social buzz. We can track specific hashtags assigned to individual teams or a multitude of keywords that encompass the entire conversation happening around the event. </li></ul>
  9. 9. In-Game Player Tweets <ul><li>This innovative use of social media allows fans to directly interact with players and coaches during the actual event </li></ul>
  10. 10. How Sport Franchises Rank Among Social Media Platforms
  11. 11. Sources <ul><li>http://www.massrelevance.com/5-ways-to-integrate-social-into-sporting-events/ </li></ul><ul><li>http://www.sportsfangraph.com/ </li></ul><ul><li>http://espn.go.com/espn/page2/story/_/id/7510102/pro-bowl-nfl-allows-game-twitter-posts-page-2-previews-frenzy-tweets </li></ul>

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