The document discusses Raptr's player engagement funnel and strategies to motivate different types of users. It proposes a three-step player engagement approach: 1) deliver contextual game and community information, 2) offer interaction opportunities tied to gameplay, and 3) develop game-centric reputation. It then provides ideas for onboarding and re-engaging gamers at different commitment levels (newbie, regular, enthusiast) as customizers or contributors through missions, unlocks, social emotions, calls to action, and feedback.
3. IDEAS Missions & Unlocks Gamer Cutomizer Contributor Follow 5 Games Fill out Short Bio Update Profile Pic Rate 1 st Link Rate 1 st Link Share 1 st Link Recommend / Share an Article/Comment Collect 10 ShareClicks, 5 Followers Make 1 st Comment Upload 1 st Media (Photo/Video) Write 1 st Review Collect 5 Votes on Your Contributions Collect 5 followers Flag 5 items that end up being removed Bigger Shelf (holds more games) Taste Quiz (part of weekly stats updates) Profile Background (choose template) Comprehension Score Sharing Score (social pts) Sharing Customization (Colors, Stats) Sharing PowerUps (details TBD) My Comments (profile widget) My Photos/Videos (profile widget) Auto-post Comments (no wait time) Open Comment Thread on that object Follower Pro (advanced features) Flagging PowerUps (what you flag goes to top of queue)
7. IDEAS - Customizer Re-Engagement Motivating Emotion (social) Call to Action Engaging Activity Feedback & Progress See Your Impact Stats (Raptr Rep) Unlock New Powers New Content to Read & Rate New Micro-Surveys to Take Curiousity, Pride, Belonging, Share Invite Brag