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Social Power for Social Times: Mapping Out a Social Media Plan for Your Business

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Ami Reese
Ami Reese

Social Power for Social Times: Mapping Out a Social Media Plan for Your Business. Presented by Craig Chism of The Times.

Social Media
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Techniques for ! Engaging Your Fans Have a mix of ! messages.! ! Recommendation ! The 1/3 Method! ! 1/3 Entertainment! 1/3 Promotion! 1/3 Industry Specific ! Information! ! !
Entertainment Promotion Industry Information
Entertainment Promotion Industry Information
Entertainment Promotion Industry Information
10 Tips for Engaging ! Your Facebook Fans 1. Respond to individuals.! ! 2. Be consistent.! ! 3. Share other people’s stuff.! ! 4. Take fans behind-the-scenes.! ! 5. Get the fans involved.
10 Tips for Engaging ! Your Facebook Fans 6. Make it easy to respond.! ! 7. Give something away.! ! 8. Post a video.! ! 9. Post photos.! ! 10. Ask them to do something.
Additional ways to engage! current and perspective clients
Additional ways to engage! current and perspective clients Twitter is an online social networking service and microblogging service. Twitter enables its users to send and read text-based posts, known as "tweets".
3 Reasons Your Small Business Should Be On Twitter Share information Increase brand awareness Drive traffic to your website
Additional ways to engage! current and perspective clients Foursquare is a location-based social networking website for mobile devices, such as smartphones. Foursquare users which "check in" at venues using a mobile website, text messaging or a device-specific application
3 Reasons Your Business ! Should Embrace Foursquare 1. Use Foursquare specials to reach new customers 2. Foursquare Tips 3. Data… Data… Data: Source Dwayne Kilbourne President & CEO of Kilbourne & Associates, Inc.
Additional ways to engage! current and perspective clients Yelp is a local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.
3 Ways to Supercharge ! Your Yelp Presence 1. Join the Conversation 2. Tell your story 3. Smile for the camera Source Leighann Farrelly, community manager of Yelp Boston
Social Power for Social Times: Mapping Out a Social Media Plan for Your Business

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Social Power for Social Times: Mapping Out a Social Media Plan for Your Business

  • 1.
  • 2. Techniques for ! Engaging Your Fans Have a mix of ! messages.! ! Recommendation ! The 1/3 Method! ! 1/3 Entertainment! 1/3 Promotion! 1/3 Industry Specific ! Information! ! !
  • 6. 10 Tips for Engaging ! Your Facebook Fans 1. Respond to individuals.! ! 2. Be consistent.! ! 3. Share other people’s stuff.! ! 4. Take fans behind-the-scenes.! ! 5. Get the fans involved.
  • 7. 10 Tips for Engaging ! Your Facebook Fans 6. Make it easy to respond.! ! 7. Give something away.! ! 8. Post a video.! ! 9. Post photos.! ! 10. Ask them to do something.
  • 8. Additional ways to engage! current and perspective clients
  • 9. Additional ways to engage! current and perspective clients Twitter is an online social networking service and microblogging service. Twitter enables its users to send and read text-based posts, known as "tweets".
  • 10. 3 Reasons Your Small Business Should Be On Twitter Share information Increase brand awareness Drive traffic to your website
  • 11. Additional ways to engage! current and perspective clients Foursquare is a location-based social networking website for mobile devices, such as smartphones. Foursquare users which "check in" at venues using a mobile website, text messaging or a device-specific application
  • 12. 3 Reasons Your Business ! Should Embrace Foursquare 1. Use Foursquare specials to reach new customers 2. Foursquare Tips 3. Data… Data… Data: Source Dwayne Kilbourne President & CEO of Kilbourne & Associates, Inc.
  • 13. Additional ways to engage! current and perspective clients Yelp is a local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.
  • 14. 3 Ways to Supercharge ! Your Yelp Presence 1. Join the Conversation 2. Tell your story 3. Smile for the camera Source Leighann Farrelly, community manager of Yelp Boston