Times Media Company : Marketing Overview for Gary Chicago Airport
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The document summarizes the commitment of The Times Media Company to the Northwest Indiana region through its various editorial coverage, publications, and events. It provides local news, sports, and lifestyle content across multiple platforms including newspapers, websites receiving millions of page views, mobile apps, and niche publications. It also discusses the company's creative services and events to engage the local community.
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Times Media Company : Marketing Overview for Gary Chicago Airport
- 2. • Committed to Northwest Indiana • Uniting and Igniting Progress • Investing through Leadership and Giving Commitment to our Community…
- 3. • Forum • Business • Opinions {OUR COMMITMENT Editorial Coverage
- 4. • Local News • Local Sports • Lifestyle Sections for Local Families Editorial Coverage { OUR NEWS
- 5. • nwi.com and The Times combine to deliver the most powerful media buy the region has to offer. • Delivering 302,233 Readers Weekly • Average over 8 million page views per month • Reaching 62% of total adults with print and online combination buy Based on a 7 day print and online schedule SOURCE: Lee Audience Report January – December 2011; Base: Adults in the market 487,474 Omniture January – May 2012 . Print & Online { OUR CORE
- 6. 8 million page views per month 1.8 million average monthly visits 987,000 monthly unique visitors Northwest Indiana’s Most Visited Web Site SOURCES: *2007 nwi.com Sales & Site Survey and 2008 Times Market Study conducted by Belden Associates; Omniture Site Catalyst, July 2012; IAB Device Research 2012
- 7. Community Web Sites powered by nwi.com 20community sites across the region 48,000page views per month Growth… Increase in submissions each month
- 8. Community Web Sites powered by nwi.com
- 9. Northwest Indiana’s Most Visited Web Site The Times Media Company is committed to bringing information to our audience in any desired format. Mobile website iPhone, iPad & Android powered apps Newly launched Kindle app
- 10. We reach non-subscribers across Northwest Indiana and the southeast suburbs of Illinois each week through our direct mail product. Your Times {OUR EXTENDED COVERAGE
- 12. Shore Leisure, lifestyle, luxury magazine reaching the most affluent and influential. BusINess The best analysis and targeted information on local businesses and government doesn’t change — it grows. Get Healthy The area’s one and only health publication that provides the latest in local health news. Magazines {NICHE PUBLICATIONS
- 14. We produce a variety of inserts covering local communities and events, seasonal sales, celebrations, and topics of interests for Northwest Indiana and beyond. Special Sections
- 15. Social Management Inserts Additional Products & Services to Consider
- 16. Hall of Fame Bridal Show 20 Under 40 One Region Taste of Home Cooking Show Diversity Job Fair Ultimate Garage Sale Region Rumble Events & Sponsorships
- 17. CREATIVE
- 18. {SAMPLE CREATIVE Online > Expanded Pencil Ad
- 19. {SAMPLE CREATIVE Online > Pencil & Wallpaper
- 20. {SAMPLE CREATIVE Print > Strip Ads
- 21. Gerald Mohammad Account Executive o. 219.662.5344 c. 219.545.2392 jerry.mohamed@nwi.com Craig Swantko Digital Media Consultant o. 219.662.5311 c. 219.805.0810 craig.swantko@nwitimes.com Ami Reese Creative Services o. 219.933.3398 c. 219.576.4993 ami.reese@nwi.com Thank You
Editor's Notes
- We’ve seen consistent and steady growth across all our digital platforms. In fact much of our recent effort has been directed at developing and growing audience across these platforms. We’re currently at 8+ million page views with local news and sports representing the largest percentage of total page views. We recognize the impact our local news coverage has across the region and that there is no other media outlet that provides the comprehensive focus on nwi that we do. In fact we can see that engagement in… Reference how many stories are recommended and shared in a given month SOURCES: *2007 nwi.com Sales & Site Survey and 2008 Times Market Study conducted by Belden Associates; Omniture Site Catalyst, July 2012; IAB Device Research 2012
- We’ve seen consistent and steady growth across all our digital platforms. In fact much of our recent effort has been directed at developing and growing audience across these platforms. We’re currently at 8+ million page views with local news and sports representing the largest percentage of total page views. We recognize the impact our local news coverage has across the region and that there is no other media outlet that provides the comprehensive focus on nwi that we do. In fact we can see that engagement in… Reference how many stories are recommended and shared in a given month SOURCES: *2007 nwi.com Sales & Site Survey and 2008 Times Market Study conducted by Belden Associates; Omniture Site Catalyst, July 2012; IAB Device Research 2012
- In late 2010 we started launching our hyper-local news sites (community.com sites) and currently have 20 individual sites devoted to community news. Our vision was to develop sites that would be interactive and engaging for individuals within that community. We hired Damian Rico as our community online editor who began a grass roots effort of educating and introducing these pages to civic leaders, school organizations and so many others to our sites. We really tried to promote content sharing and did many ‘lunch and learn’ type sessions to educate organizations across all our communities on how to submit content and share photos and video. Today our sites collectively represent about 48,000 monthly impressions. And our readers have submitted xxxx photos, stories and news releases every month.
- Your Times weekly direct mail piece is the ideal way to extend your reach past our current subscriber base. Allows you 100% coverage of almost any community in NWI. Cost effective alternative to mailing stand alone inserts, and has a solid usage rate due to content from The Times newspaper being integrated into the piece.
- Serving over 660,000 residents of NWI with so many unique interests and residents has allowed us the opportunity to take the lead in Specialty Publications throughout our Market, as well as greater Chicagoland and SW Michigan. Whether you’re looking for the perfect way to spend a lazy beach day, or wanting to know which professionals in the area are creating the next wave of noteworthy accomplishments, we have a publication that delivers.
- Expanding on the idea that our users want to digest content in a variety of formats, we have expanded our content within our specialty products to include a number of websites catering to each audience that we serve (Shore, BusINess, Get Healthy) We have xx of subscribers across all our newsletters and they show pretty solid engagement as well
- We not only engage our readers/audience with our news and information, we motivate them to take action. We lead the way in getting professionals across NWI to come together to help lead the Region forward. We help companies find the perfect hire for their open position. We cater to brides and help them plan the perfect wedding. And, we have fun too, whether it’s the perfect find at our Ultimate Garage Sale, or learning a new recipe at our Taste of Home Cooking show, The Times Media Co. moves NWI!