1. Rachel Addoms
3/30/15
Public relations plan (social media)
Special Olympics individual pages (pa)
Facebook Twitter Instagram
Bi-weekly Special Olympics
volunteer/employee
spotlights
Special Olympics
volunteer/employee
spotlights
Weekly
Monthly Post about upcoming
events/fundraisers
Athlete/Volunteer
birthdays,
#keepingupwiththeathletes
– this will be posts of
Special Olympic athletes
doing great things (ex.
Traveling)
Bi-monthly
Facebook Twitter Instagram
Monday Benefits of
Special Olympics
Weekend Event
Highlights
Tuesday Mission and
History
Information
#SomethingSpecialtoknow
(fact/history about the
organization)
#Athleteoftheweek
(bio, fun facts,what
they accomplished)
Wednesday Special Olympics
Games
Post pictures of a
recent
event/fundraiser
Thursday Polar Bear Plunge #TBT (throw back
Thursday) of the
week-Share to
Twitter & Facebook
pages
Friday Dream
Ride/Beaver
Stadium
Walk/”Bea Fan”
Torchwalk/6K
on the busway
Saturday Hall of Fame/Fall
Fest torch
run/Steel City
Truck
Convoy/Tipa Cop
Sunday Weekly Quote #ActiveAdvicefromSpecialOlympics
(career, lifestyle, etc.)
Special Olympics
weekly highlight

2. Facebook Twitter Instagram
Ongoing “Like” relevant
information pertaining
to Special Olympics
and other specific
event/fundraiser
pages
Retweet and favorite
relevant information
about Special Olympics
and other specific
event/fundraiser
pages
“Like” relevant
information about
Special Olympicsand
other specific
event/fundraiser
pages
Static Dates Any specific
anniversaries or
important events or
special celebrations
Unique Dates Post about special
events/fundraisers or
any special function
going on
Operation/Event
reminders/Awareness
days/etc.
My social media plan for Special Olympics Pennsylvania is very specific and willkeep
audiences/viewers intrigued and informed. As seen above, there are 3 charts that explain what will
be posted weekly,monthly, etc. on Facebook,Twitter, and Instagram.
Eventhough my organization is focused on the entire state of PA, I plan to have volunteers produce
and maintain individual pages that follow these exact demands for their specific location/event. I
feel that having activesocial media in all locations will attract more volunteers, donors,
organizations and create an overall better understanding of what Special Olympicsdo every day.
I also plan to create a Snapchat forseveral differentlocations in Pennsylvania. Snapchat is a new
application that is free forall mobile users. It is a 10 second video that all friends can see and
replay. Snapchat also offers organizations/events to promote their own specific “story” to show up
on all user timelines. This allows users from all over the world to view and send their ownstory to
be shown across the country/world.For example, this couldbe used while participating in the Polar
Bear Plunge by taking a 10 second video of your friends “taking the plunge”. This promotion would
increase awareness and get all individuals that participate more excited.
Overall, I believe this new social media plan will create more awareness and excitement. Having a
frequent schedule for posting on specific pages will help keep individuals involvedwhile attracting
more. Creating a Snapchat accountwill give a more personal view on the events/fundraisers that
help connectall participating members of Special Olympics.