The document outlines a public relations plan focused on social media for Epsilon Lambda, detailing bi-weekly and weekly posts highlighting chapter officers, recruitment events, and sister birthdays. It includes specific daily themes for posts on platforms like Facebook, Twitter, and Instagram, aiming to engage the community and promote relevant events and content. The plan emphasizes maintaining a strong online presence by sharing information about the chapter, Greek life, and national history.

1. Public relations plan (social media)
Epsilon lambda
Facebook Twitter Instagram
Bi-weekly Chapter officer
spotlights
Chapter officerspotlights
Weekly
Monthly Post about upcoming
formal/informal
recruitment events
Sister birthdays,
#KeepingUpWithTheAlphaSigs
(sisters travel, throw up the
crown,etc.), PinAttire Star
Bi-monthly
Facebook Twitter Instagram
Ongoing “Like” relevant
information pertaining
to ASA headquarters
or other chapters and
philanthropies
Retweet and favorite
relevant information
about ASA
headquarters or other
chapters and
philanthropies
(@asaHQ)
“Like” relevant
information about ASA
headquarters or other
chapters and
philanthropies
Static Dates Chapter Anniversaries
(all Greek life on
campus), other special
events or celebrations
Unique Dates Post about
formal/informal
recruitment
Operation/Event
reminders/Awareness
days/etc.
Facebook Twitter Instagram
Monday Women of Poiseand
Purpose (quote,
picture, etc.)
Weekend Event
Highlights
Tuesday “Liveit, talk it, dream
it, workfor it.”
#LearnAboutASA (fact
about chapter or
national history)
#MVPoftheweek
(sister of the week)
Wednesday Intellectual Aim #WCW of the week-
share to Twitter &
Facebookpages
Thursday PhysicalAim #ActiveAdvicefromASA
(career, lifestyle, etc.)
#TBT of the week-
Share to Twitter &
Facebookpages
Friday Social Aim
Saturday Spiritual Aim
Sunday Weekly Quote UPJ campus highlight

2. parties/events