Social Media and <br />Small Business<br />
Objectives<br />Social Media and the Small Business<br />Rationale<br />Pros/cons<br />Challenges<br />Conclusion<br />
The Small Business<br />
The Small Business<br />
The Small Business<br />
Reasons businesses are getting involved in social media<br />
People are talking about your business<br />
People are talking about your business<br />Shouldn’t YOU be part of the conversation<br />
Facebook has over 500 MILLION active users<br />
Facebook has over 500 MILLION active users<br /><ul><li>On average, each user has 130 friends</li></li></ul><li>Facebook h...
Think of all the FREE exposure this could mean to your brand</li></li></ul><li>The Micro Blog<br /><ul><li>140 character t...
Over 1 million tweets per hour, on average
It’s definitely not Facebook</li></li></ul><li>Social Media is NOT going anywhere<br />
Social Media Challenges<br />Two biggest complaints<br />Hard to measure<br />It takes too much time<br />
Social Media Challenges<br />Two biggest complaints<br />Hard to measure<br />It takes too much time<br />
Social Media Challenges<br />Two biggest complaints<br />Hard to measure<br />It takes too much time<br />
THANK YOU<br />
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  • Good Evening! Tonight we are going to discuss social media and how your small business should be using it to your advantage.
  • We all know how popular social media has becomeTonight I’m going to show you how properly utilizing the power of SoMe can benefit your small business
  • Like most small businesses, you probably don’t have a lot of money to spend on a marketing budget
  • you know you need to advertise so that people know you exist but how do you advertise on a tight budget
  • this is where the modern phenomenon of social media comes into play social media can be used to create brand awareness, grow your customer base, and boost brand loyalty
  • Getting your company involved in social media can be a very effective way to tell people about the product or services you are offeringIt is a very inexpensive way for you to connect with your clients and customers on a more personal level and offers an alternative to the pushy sales pitches of the past
  • - Large companies now see the important role social media can play in their success
  • The first step with any social networking strategy is to simply get involved
  • People will talk about your business whether you like it or not. shouldn’t you be part of the conversation… some companies have tried to restrict their involvement in social media, but why? You cannot surpress this movement. Anyone can make a comment about your company, blog about an experience, rate your customer service with a click of the mouse. Wouldn’t you rather be an active participant in these conversations so that you can immediately address any concerns your customers might have
  • The most popular social networking sites are Facebook, Twitter, blogs, and LinkedIn. Businesses have started to ramp up their presence in social media simply because of the numbers. Facebook is one of the most popular social networking site. Facebook currently has over 500 million active users
  • People don’t want to be “sold” to anymore they want to be informed and its your job to do just that by keeping your content current, meaningful and helpful, you will encourage positive feedback and interaction with your fans
  • - Twitter is another social networking tool that your small business should be using. - It allows you to tweet short bursts of information to your clients in real time- It can take some time to get the hang of it but it has a much larger reach than Facebook
  • There is no use burying your head in the sand. Social Media is not going anywhere it has changed the way we talk and interact with one another
  • Social Media Slideshare Presentation

    1. 1. Social Media and <br />Small Business<br />
    2. 2. Objectives<br />Social Media and the Small Business<br />Rationale<br />Pros/cons<br />Challenges<br />Conclusion<br />
    3. 3. The Small Business<br />
    4. 4. The Small Business<br />
    5. 5. The Small Business<br />
    6. 6. Reasons businesses are getting involved in social media<br />
    7. 7.
    8. 8. People are talking about your business<br />
    9. 9. People are talking about your business<br />Shouldn’t YOU be part of the conversation<br />
    10. 10. Facebook has over 500 MILLION active users<br />
    11. 11. Facebook has over 500 MILLION active users<br /><ul><li>On average, each user has 130 friends</li></li></ul><li>Facebook has over 500 MILLION active users<br /><ul><li>On average, each user has 130 friends
    12. 12. Think of all the FREE exposure this could mean to your brand</li></li></ul><li>The Micro Blog<br /><ul><li>140 character tweets
    13. 13. Over 1 million tweets per hour, on average
    14. 14. It’s definitely not Facebook</li></li></ul><li>Social Media is NOT going anywhere<br />
    15. 15. Social Media Challenges<br />Two biggest complaints<br />Hard to measure<br />It takes too much time<br />
    16. 16. Social Media Challenges<br />Two biggest complaints<br />Hard to measure<br />It takes too much time<br />
    17. 17. Social Media Challenges<br />Two biggest complaints<br />Hard to measure<br />It takes too much time<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. THANK YOU<br />

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