How to build an effective social media at our instituion

1. Social Media For My Institution;
from “mine” to “ours”
How to build an effective
social media at our institution
October 26 - November 2
# LITA_SM_week2 #SM_nuts&bolts;
#SMmanagement; #PersonalizedLearning;
#analytics

2. Plan and contact info
 The nuts and bolts of social media presence. Web 2.0:
 the sociological and psychological considerations; beyond “I know how to use” (the
tool).
 The lingo. The thinking process. The culture and subculture behind SM
 Management of daily activities
 Measurements and analytics
 Institutional organization of the social media services
 goal, strategy, constituency, team and tasks, policies
Plamen Miltenoff
320-308-3072
pmiltenoff@stcloudstate.edu
http://web.stcloudstate.edu
/pmiltenoff/faculty/

3. build an effective social media
 From W 1.0 to W 2.0: the lingo and thinking process of the
Millennials. The subculture behind social media
 Sociological and psychological considerations
http://cdn.business2community.com/wp-content/uploads/2012/10/why-use-social-media.jpg

4. build an effective social media
 From “broadcasting” to “engagement” to “personalized learning.”
 how do we translate “marketing” and
“promotion” into “personalized learning?”
 How to use social media to create a
community of learning:
Rethinking social media to organize
information and communities
http://2.bp.blogspot.com/-6sR16tUpPvI/T9EoyxD6jyI/AAAAAAAAA74/NiqZHGOlAcQ/s1600/backpack.png

5. Class assignment
 In our previous discussions, we agreed that broadcasting is
the least effective way to use social media. Please share
3-5 ideas of using social media to engage effectively
patrons.
 What would take to elevate these ideas from engaging
into “personalized learning?”
 How can librarians establish and confirm that we are
achieving personalized learning?
 Read other responses and share your comments

6. The structure: organizing institutional social
media
 Management of daily activities
 Decisions
 [when] a specific SM tool (e.g. FB) is used
for a specific promotion and [when] all available SM tools are
used to
“campaign” for that promotion
 What time is best to post
 Challenges
 Sync with the rest of the PR tool at the library
https://hootsuite.com/var/hootsuite/storage/images/resources/guide/
rethink-complexity/110951-1-eng-US/rethink-complexity.png

7. The structure: organizing institutional
social media
 Measurements, metrics and analytics
 How do we measure the “bang for the buck?”
 Why: ROI
 Metrics: volume, reach, engagement,
influence, share of voice
 Analytics
http://www.slideshare.net/paulsignorelli/webanalyticspart1turningnumbersintoaction1202011

8. Institutional organization of the social
media services
1. Goal, strategy
2. Define constituency
3. Draft policies

9. Institutional organization of the social
media services
1. Determine team and tasks
1. Who is on the team
2. Ration staff (faculty) / students
3. How is branding achieved
4. How are accounts managed
5. SM strategy
6. SM psychology
https://www.pamdidner.com/one-person-social-media-team/

10. Weekly assignment
 Weekly assignment:
using the information shared in the first and second
weeks’ live meetings and asynchronous discussions, as
well as the class assignments, make an attempt to draft a
policy; if you have a pre-existing policy, please consider
re-writing.
 How would you change a pre-existing policy and how
would you shape a new one? Draft your idea of the team,
tasks, goals, maintenance, and assessment (measurements
and analytics).
 Post your policy and read the drafts of your peers.
Comment, debate, propose…

11. Contact info
 Plamen Miltenoff, Ph.D., MLIS
 Professor
 320-308-3072
 pmiltenoff@stcloudstate.edu
 http://web.stcloudstate.edu/pmiltenoff/faculty/