Social U - Agenda and Course Objectives


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A sample of our course agenda and the objectives for each session during our day-long Social U.

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Social U - Agenda and Course Objectives

  1. 1. 5/31/2011© CB Social Solutions, 2011 Social University Schedule TERM: Spring Semester YEAR: 2011 PROGRAM: New Media STUDENT: YOUR COMPANY COURSE ID TYPE DESCRIPTION COURSE CREDITS SOC-101 Social Orientation Current State of Social Media 1 1 STGY-101 Business and Planning Develop a Social Media Strategy 2 4 ENVR-201 Environmental Analysis Explore Top Social Media Sites 3 3 ANTH-201 Cultural Anthropology Profile Your Ideal Audience Lunch 2 SMM-101 Intro to Management Creating Engaging Social Content 4 3 SMM-201 Management Essentials Respond to Positive and Negative Posts 5 3 SMM-301 Advanced Management Get Other People to Tell Your Story 6 3 MATH-101 Intro to Measurement Measure Social Media Impact 7 2© CB Social Solutions, 2011 1
  2. 2. 5/31/2011 Learning Objectives 1 Course I – Current State of Social Media In the first course, participants will play Buzzword BINGO to familiarize themselves with common social media vocabulary. Current social media statistics will also be covered. Course II – Develop a Lasting Strategy In this course, participants will develop a list of reasons their company or division should be participating in social media. Using the need, they will create a social media strategy built on core business values, customer service, and marketing initiatives. Lastly, they will conduct an internal and external opportunities analysis to determine what their strategy should include. Course III – Explore Top Social Media Sites In this course, participants will take a deep dive on mainstream sites like Facebook, YouTube, Twitter, and LinkedIn to understand the benefits and limitations of each. We also explore vertical sites that pertain to their industry, and emerging sites like photo sharing, bookmarking tools, and company-run blogs. Participants will match sites with their new strategy.© CB Social Solutions, 2011 Learning Objectives 2 Lunch Period – Profile Your Ideal Audience A working lunch, participants will profile their ideal audience for consumer, business development, and employment messages. Creating a list of attributes and characteristics for each audience, the group will gain focus for communicating with purpose online. Course IV – Creating Engaging Social Content After lunch, we’ll cover the development of social content is covered. Content types are explained, as well as how to collect timely and relevant content to support social media messaging. Participants will practice creating content in teams. Course V – Respond to Positive and Negative Posts Creating a plan for handling negative comments is explained– including how to encourage positive posts and resolve criticism. Participants will practice disarming an emotionally charged poster and divert conversations offline that could negatively impact the brand. Teams will construct pre-planned responses to anticipated criticisms.© CB Social Solutions, 2011 2
  3. 3. 5/31/2011 Learning Objectives 3 Course VI – Get Other People to Tell Your Story Participants will learn best practices for getting fans and followers to communicate with the brand online. In order to strike a balance between created and curated content, finding internal authors, as well as external digital influencers, to represent the company is taught. Course VII – Measure Social Media Impact Participants will receive common metrics that are tracked in social media and how to interpret those soft and hard data points. We’ll look specifically at Facebook Insights to ensure all parties understand the standard site reporting. Lastly, the group will assign key performance indicators specifically tied to the social media goals they outlined during the day. Each course includes: – Worksheets for hands-on, practical learning – Interactive aspects like breakouts, case studies, and illustrative videos – Sample documents used in social media management, plus quick tip guides – A pause between courses to clarify concepts, answer questions, and allow participants to record a key takeaway© CB Social Solutions, 2011 3