The Meetings Report:Five Game-changing Tactics Redefining     Education Strategy & Success Georgia Society of Association ...
AaronWolowiec.com@AaronWolowiec
• Elevate the quality and sophistication of  your programs• Build the reputation of your meetings  department• Improve you...
Learning Road Map•   Background•   Recommendations•   Aha moments•   Final thoughts•   Resources•   Wrap-up•   Contact inf...
1.   Association best practices2.   Benchmarking data/metrics3.   Annual education strategy
Aaron      CherylWolowiec   RonkAlex       KristenKontras    Parker
1. Senior education/professional development staff2. Association meetings3. Professional speaker hiring practices4. Indust...
1.   Instructive, actionable and universal tactics2.   Redefines how success is measured3.   Valuable to both associations...
1.   Office of the Governor2.   Michigan Economic Development Corporation3.   ASAE Legislative Fly-in
Diversify Revenue• Percentage of annual revenue attributable to  conventions, exhibits and meetings• Type and number of me...
Reward Difference•   Unique identity, culture and experience•   Greater variation, creativity and innovation•   Diversity ...
Value Context• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Per...
Maximize Opportunities• Relevant, competitive   • Blended learning  and sustainable         • Digital meetings• Change and...
Prioritize Learning•   Logistics vs. learning/networking•   Utilize professional/ industry speakers•   Schedule intentiona...
1. Diversify revenue2. Reward difference3. Value context4. Maximize opportunities5. Prioritize learning
Final Thoughts• Business as usual is not an option• Evaluate current education strategies• Operationalize each of the five...
• Purchase  The Meetings  Report at  msae.org• Attend the  follow-on  workshop• Consider  one-on-one  consultation
Leave a business card…I’ll email the slide deck.
Monday, Aug. 5, 2013       3:15 p.m. – 4:30 p.m.Building Financial Momentum ThroughMeetings & Membership Collaboration
Aaron D. WolowiecMSA, CAE, CMP, CTA                     (616) 710-1891                     aaron@eventgarde.com           ...
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
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The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success

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Aaron delivered this presentation during the Georgia Society of Association Executives February Luncheon on Wednesday, Feb. 20, 2013, in Atlanta, GA.

Published in: Education
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The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success

  1. 1. The Meetings Report:Five Game-changing Tactics Redefining Education Strategy & Success Georgia Society of Association Executives Wednesday, Feb. 20, 2013
  2. 2. AaronWolowiec.com@AaronWolowiec
  3. 3. • Elevate the quality and sophistication of your programs• Build the reputation of your meetings department• Improve your organization’s bottom line
  4. 4. Learning Road Map• Background• Recommendations• Aha moments• Final thoughts• Resources• Wrap-up• Contact information
  5. 5. 1. Association best practices2. Benchmarking data/metrics3. Annual education strategy
  6. 6. Aaron CherylWolowiec RonkAlex KristenKontras Parker
  7. 7. 1. Senior education/professional development staff2. Association meetings3. Professional speaker hiring practices4. Industry speaker preparation and compensation5. Meeting evaluation practices
  8. 8. 1. Instructive, actionable and universal tactics2. Redefines how success is measured3. Valuable to both associations/industry partners
  9. 9. 1. Office of the Governor2. Michigan Economic Development Corporation3. ASAE Legislative Fly-in
  10. 10. Diversify Revenue• Percentage of annual revenue attributable to conventions, exhibits and meetings• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio
  11. 11. Reward Difference• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers• Decisions about professional speakers/venues
  12. 12. Value Context• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major meeting• Industry speaker compensation packages• Form and content of formal evaluations
  13. 13. Maximize Opportunities• Relevant, competitive • Blended learning and sustainable • Digital meetings• Change and • Outsourcing meeting experimentation planning activities• Industry • Optimizing speakers standards, practices • Collecting evaluations and networks • Live video streaming• Internship programs
  14. 14. Prioritize Learning• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up• Call for presentations• Speaker preparation• Measure learning• Verify expanded speaker submissions
  15. 15. 1. Diversify revenue2. Reward difference3. Value context4. Maximize opportunities5. Prioritize learning
  16. 16. Final Thoughts• Business as usual is not an option• Evaluate current education strategies• Operationalize each of the five key recommendations• Develop actionable next steps• Implement new strategies within this calendar year
  17. 17. • Purchase The Meetings Report at msae.org• Attend the follow-on workshop• Consider one-on-one consultation
  18. 18. Leave a business card…I’ll email the slide deck.
  19. 19. Monday, Aug. 5, 2013 3:15 p.m. – 4:30 p.m.Building Financial Momentum ThroughMeetings & Membership Collaboration
  20. 20. Aaron D. WolowiecMSA, CAE, CMP, CTA (616) 710-1891 aaron@eventgarde.com www.eventgarde.com
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