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The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success
 

The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success

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Aaron delivered this presentation during the Georgia Society of Association Executives February Luncheon on Wednesday, Feb. 20, 2013, in Atlanta, GA.

Aaron delivered this presentation during the Georgia Society of Association Executives February Luncheon on Wednesday, Feb. 20, 2013, in Atlanta, GA.

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    The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success The Meetings Report: Five Game-changing Tactics Redefining Education Strategy & Success Presentation Transcript

    • The Meetings Report:Five Game-changing Tactics Redefining Education Strategy & Success Georgia Society of Association Executives Wednesday, Feb. 20, 2013
    • AaronWolowiec.com@AaronWolowiec
    • • Elevate the quality and sophistication of your programs• Build the reputation of your meetings department• Improve your organization’s bottom line
    • Learning Road Map• Background• Recommendations• Aha moments• Final thoughts• Resources• Wrap-up• Contact information
    • 1. Association best practices2. Benchmarking data/metrics3. Annual education strategy
    • Aaron CherylWolowiec RonkAlex KristenKontras Parker
    • 1. Senior education/professional development staff2. Association meetings3. Professional speaker hiring practices4. Industry speaker preparation and compensation5. Meeting evaluation practices
    • 1. Instructive, actionable and universal tactics2. Redefines how success is measured3. Valuable to both associations/industry partners
    • 1. Office of the Governor2. Michigan Economic Development Corporation3. ASAE Legislative Fly-in
    • Diversify Revenue• Percentage of annual revenue attributable to conventions, exhibits and meetings• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio
    • Reward Difference• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers• Decisions about professional speakers/venues
    • Value Context• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major meeting• Industry speaker compensation packages• Form and content of formal evaluations
    • Maximize Opportunities• Relevant, competitive • Blended learning and sustainable • Digital meetings• Change and • Outsourcing meeting experimentation planning activities• Industry • Optimizing speakers standards, practices • Collecting evaluations and networks • Live video streaming• Internship programs
    • Prioritize Learning• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up• Call for presentations• Speaker preparation• Measure learning• Verify expanded speaker submissions
    • 1. Diversify revenue2. Reward difference3. Value context4. Maximize opportunities5. Prioritize learning
    • Final Thoughts• Business as usual is not an option• Evaluate current education strategies• Operationalize each of the five key recommendations• Develop actionable next steps• Implement new strategies within this calendar year
    • • Purchase The Meetings Report at msae.org• Attend the follow-on workshop• Consider one-on-one consultation
    • Leave a business card…I’ll email the slide deck.
    • Monday, Aug. 5, 2013 3:15 p.m. – 4:30 p.m.Building Financial Momentum ThroughMeetings & Membership Collaboration
    • Aaron D. WolowiecMSA, CAE, CMP, CTA (616) 710-1891 aaron@eventgarde.com www.eventgarde.com