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Inventory & Optimize
Current Association
Assets to Grow
Engagement & Revenue
Scott Oser | Scott Oser Associates
Aaron Wolowiec | Event Garde
Photo by Joelk75 - Creative Commons Attribution License https://www.flickr.com/photos/75001512@N00 Created with Haiku Deck
Photo by -Snugg- - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34418479@N06 Created with Haiku Deck
Aaron Wolowiec
he, him, his
Facilitator, Trainer, Coach &
Learning/Meetings Strategist
Scott Oser
Attendee & Membership
Marketing & Sales Consultant
Photo by Félix Prado - Creative Commons No known copyright restrictions https://unsplash.com/@fprado?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
Photo by ccPixs.com - Creative Commons Attribution License https://www.flickr.com/photos/86530412@N02 Created with Haiku Deck
Objectives
1. Identify growth opportunities (e.g., membership,
registrations, clicks/reads).
2. Inventory current association assets (i.e.,
programs, products, services).
3. Explore association cross-selling examples/case
studies.
4. Develop a plan to utilize current assets to meet
identified goals.
Why Do We Look Out Before Looking In?
• Easier
• Under your own control
• No need to probe colleagues
• Ability to create from scratch
• Sexier
• More fun than doing something that has been done
before
• Opportunity to work with outside entities
Areas of Growth Opportunity
• Education
• Conferences
• Webinars
• Governance
• Membership
• Recruitment
• Retention
• Affinity Programs
• Marketing
• Digital
• Print
• Publications
• Journal
• Magazine
Photo by ccPixs.com - Creative Commons Attribution License https://www.flickr.com/photos/86530412@N02 Created with Haiku Deck
INVENTORY: CURRENT ASSOCIATION ASSETS | EVENT GARDE & SCOTT OSER ASSOCIATES 1
INVENTORY:
CURRENT ASSOCIATION ASSETS
EDUCATION
_____ Credentialing program
_____ Exhibits/exhibitors
_____ Keynote/general sessions
_____ Meals (onsite/offsite)
_____ Mobile app
_____ Nam e badges
_____ Netw orking breaks
_____ Online learning
_____ Receptions
_____ Registration
_____ Sponsors/sponsorships
_____ Thought leaders
What other educationassetsdoes your association currently m aintain?
GOVERNANCE
_____ Agendas
_____ Board of directors
_____ Bylaw s/policies
_____ Chapters/com ponents
_____ Com m ittees/taskforces
_____ Elections/ballots
_____ External partnerships
_____ Foundat ion
_____ Meetings
_____ Minutes/call notes
_____ Strategic plan
_____ Volunteer orientation
What other governanceassetsdoes your association currently m aintain?
MEMBERSHIP
_____ Affinity program
_____ Call center
_____ Dues invoices
_____ Mem ber onboarding
_____ Mem ber survey
_____ Mem bership m eeting
_____ Online com m unity
_____ Online store
_____ Printed m em bership kits
_____ Recruitm ent cam paign
_____ Renew al notices
_____ Special interest groups
What other membershipassetsdoes your association currently m aintain?
MARKETING
_____ Content m arketing/SEO
_____ Direct m ail/print
_____ Em ail cam paigns
_____ Mass text m essaging
_____ Pay-per-click advertising
_____ Peer-to-peer/influencer
_____ Podcasting
_____ Prom otional products
_____ Robocalls
_____ Social m edia
_____ Video
_____ W ebsite
What other marketingassetsdoes your association currently m aintain?
PUBLICATIONS
_____ Annual Report
_____ Blog
_____ Book/eBook
_____ Directory
_____ Handbook/guide
_____ Infographic
_____ Journal
_____ Magazine
_____ New sletter/eNew sletter
_____ Periodical
_____ Press release
_____ W hitepaper
What other publicationassetsdoes your association currently m aintain?
1. What can you add to this list?
2. What is the one area you want
to focus on first?
3. What is one tactic you know
you want to implement?
Photo by ejorpin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/12102588@N08 Created with Haiku Deck
Wrap up
1. What surprised you?
2. What confirmed your expectations?
3. What are you still wondering about?
4. What will you take with you?
Photo by Luca Upper - Creative Commons No known copyright restrictions https://unsplash.com/@lucistan?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
Stay In Touch
Scott Oser Aaron Wolowiec
eventgarde.com
aaron@eventgarde.com
scottoserassociates.com
scott@scottoserassociates.com

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Inventory & Optimize Current Association Assets to Grow Engagement & Revenue

  • 1. Inventory & Optimize Current Association Assets to Grow Engagement & Revenue Scott Oser | Scott Oser Associates Aaron Wolowiec | Event Garde
  • 2. Photo by Joelk75 - Creative Commons Attribution License https://www.flickr.com/photos/75001512@N00 Created with Haiku Deck
  • 3.
  • 4. Photo by -Snugg- - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34418479@N06 Created with Haiku Deck
  • 5. Aaron Wolowiec he, him, his Facilitator, Trainer, Coach & Learning/Meetings Strategist
  • 6. Scott Oser Attendee & Membership Marketing & Sales Consultant
  • 7. Photo by Félix Prado - Creative Commons No known copyright restrictions https://unsplash.com/@fprado?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
  • 8. Photo by ccPixs.com - Creative Commons Attribution License https://www.flickr.com/photos/86530412@N02 Created with Haiku Deck
  • 9. Objectives 1. Identify growth opportunities (e.g., membership, registrations, clicks/reads). 2. Inventory current association assets (i.e., programs, products, services). 3. Explore association cross-selling examples/case studies. 4. Develop a plan to utilize current assets to meet identified goals.
  • 10. Why Do We Look Out Before Looking In? • Easier • Under your own control • No need to probe colleagues • Ability to create from scratch • Sexier • More fun than doing something that has been done before • Opportunity to work with outside entities
  • 11. Areas of Growth Opportunity • Education • Conferences • Webinars • Governance • Membership • Recruitment • Retention • Affinity Programs • Marketing • Digital • Print • Publications • Journal • Magazine
  • 12. Photo by ccPixs.com - Creative Commons Attribution License https://www.flickr.com/photos/86530412@N02 Created with Haiku Deck
  • 13. INVENTORY: CURRENT ASSOCIATION ASSETS | EVENT GARDE & SCOTT OSER ASSOCIATES 1 INVENTORY: CURRENT ASSOCIATION ASSETS EDUCATION _____ Credentialing program _____ Exhibits/exhibitors _____ Keynote/general sessions _____ Meals (onsite/offsite) _____ Mobile app _____ Nam e badges _____ Netw orking breaks _____ Online learning _____ Receptions _____ Registration _____ Sponsors/sponsorships _____ Thought leaders What other educationassetsdoes your association currently m aintain? GOVERNANCE _____ Agendas _____ Board of directors _____ Bylaw s/policies _____ Chapters/com ponents _____ Com m ittees/taskforces _____ Elections/ballots _____ External partnerships _____ Foundat ion _____ Meetings _____ Minutes/call notes _____ Strategic plan _____ Volunteer orientation What other governanceassetsdoes your association currently m aintain? MEMBERSHIP _____ Affinity program _____ Call center _____ Dues invoices _____ Mem ber onboarding _____ Mem ber survey _____ Mem bership m eeting _____ Online com m unity _____ Online store _____ Printed m em bership kits _____ Recruitm ent cam paign _____ Renew al notices _____ Special interest groups What other membershipassetsdoes your association currently m aintain? MARKETING _____ Content m arketing/SEO _____ Direct m ail/print _____ Em ail cam paigns _____ Mass text m essaging _____ Pay-per-click advertising _____ Peer-to-peer/influencer _____ Podcasting _____ Prom otional products _____ Robocalls _____ Social m edia _____ Video _____ W ebsite What other marketingassetsdoes your association currently m aintain? PUBLICATIONS _____ Annual Report _____ Blog _____ Book/eBook _____ Directory _____ Handbook/guide _____ Infographic _____ Journal _____ Magazine _____ New sletter/eNew sletter _____ Periodical _____ Press release _____ W hitepaper What other publicationassetsdoes your association currently m aintain?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. 1. What can you add to this list? 2. What is the one area you want to focus on first? 3. What is one tactic you know you want to implement?
  • 21. Photo by ejorpin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/12102588@N08 Created with Haiku Deck
  • 22. Wrap up 1. What surprised you? 2. What confirmed your expectations? 3. What are you still wondering about? 4. What will you take with you?
  • 23. Photo by Luca Upper - Creative Commons No known copyright restrictions https://unsplash.com/@lucistan?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
  • 24. Stay In Touch Scott Oser Aaron Wolowiec eventgarde.com aaron@eventgarde.com scottoserassociates.com scott@scottoserassociates.com

Editor's Notes

  1. AARON
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