8. Background
• Born 1980 – 2000
• Immersed in digital technology
• 83.1 million millennials in U.S.
• Largest generation
• 44.2% of millennial adults are non-white
(U.S. Census Bureau, 2015)
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9. Millennials by the Numbers
• Spend 19 hours per week on their smartphones (on average)
• 19% say most people can be trusted
• 25% of workforce
• 1/3 of millennials ages 26 – 33 have a college degree
• 40% expect a promotion every one to two years
• 67% feel they can find a YouTube video for anything they want to learn
• 81% are on Facebook
• 83% text more than they talk on their phone
• 87% admit to missing a conversation because they were distracted by their
phone
• Send 88 texts per day (approximately)
(Pew Research Center)
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14. Leveraging Key Findings
Relevant team building
Group activities (small, large, mix up frequently)
Community of practice
Exercises connected to civic engagement
Provide real life examples (community organizing)
When seeking new CTFs show career path with impact
Marketing
Show impact with specific examples
Social media to market – highlighting civic engagement
Ensure diversity and inclusion
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17. Leveraging Key Findings
Consider shorter/flexible training days
Establish collaborative ground rules
Identify a clear roadmap for the day (and stick to it)
Honor start, stop, break and meal times
Allow for participant freedom/choice
Provide hands-on opportunities/experiences
Accommodate individual/family needs
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20. Leveraging Key Findings
Up the technology in the room
Social media posts throughout the training
Exercises where the use devices during training
Clearly spell out what our “tech” is
Post-event digital connection events
Create CoP virtual groups
Sharing application events digitally
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24. Leveraging Key Findings
Create a partnership/relationship with learners
Help learners personalize and process new information
Limit content only to what learners need to know vs.
everything there is to know
Clearly organize key points (e.g., listicles)
Remain vigilant when it comes to course pacing
Vary topics and activities to maintain interest
Illuminate key takeaways faster (and repeat them)
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27. Leveraging Key Findings
Word of mouth training and facilitation referrals
Discounts
Testimonials with photos and video
Authentic online presence
Blogs
Pace of trainings and activities
Less theory
Show the how
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30. Leveraging Key Findings
Communicate clear roles, responsibilities and expectations of
learners
Create opportunities for learners to collaborate before, during
and after sessions
Provide adequate feedback to learner ideas
Reward creativity/value both publically and privately
Help learners identify possible career paths/options
Help learners establish personal development plans
Develop meaningful recognition experiences
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32. Staying Relevant
Move to the myth/truth you connect with
Identify a challenge you’re currently facing
Brainstorm strategies for leveraging millennial strengths in
your work
Be prepared to report out
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L--Start with giving them a minutes or two to write down the top 3 thigs they think of when they think of millennials, allowed to be honest here, Would like these pics to appear one at a time after hearing from some folks. We are here to tell you some of these perceptions are myths, we are going to go thru them a bit and discuss them one at a time.
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L--Millennials are the generation born roughly between 1980 – 2000
First generation in history to have grown up totally immersed in a world of digital technology
Electronics filled youth
Increasing online and socially networked world
83.1 million millennials in US – overtaken baby boomers as largest generation (US Census Bureau, 2015)
44.2% of millennial adults are non-white (US Census Bureau, 2015)
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A—Turn to your neighbor and discuss the question: What are your experiences with Millennials in your facilitation work?
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The age of the selfie
Majority of middle class Americans walk amongst 85 pictures of themselves in their homes
“But what about me?”
“How can I get what I want?”
Come of age during the era of Fit Bit and Apple Health – recording data constantly about one’s self
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Two ways (desire to work in teams and their desire to be civically engaged)
Millennials are actually highly collaborative and civic focused
They grew up working in teams and thus they prefer that
Brought up in the “we can fix it mentality”
- concerned about the state of the world and feel it is their responsibility to change it (61%)
engaged in their communities
Millennials seek purpose and want to partner with organizations that create impact
See their buying power as a way to make an impact as well – want to buy from companies that are engaged
diverse population
Social justice top priority
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These are the core of ToP methods – collective wisdom, leverage this strengths of millennials by taking it to the next level for millennais
In exercises use civic engagement activities as examples
Consumerism is a method for their civic engagement – want to support businesses and organizations that create impact
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The stereotype is that millennials are lazy and not driven.
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The reality is they:
No longer value the traditional workplace rules
Believe in life, not work-life balance
Don’t want to be just another cog in the wheel
Value intangible work benefits more
Are used to being flexible and doing things on the go
Are autonomous
Want transparency
Want to learn from experience
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Head in their phones
Don’t know how to interact with others
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Constant digital connection – digital natives
They are empowered by the technology in their hands
Use this to compete and revolutionize (Time Magazine, 2013)
Hackers vs. corporations
Bloggers vs. newspapers
YouTube vs. studios
Millennials leave companies that have subpar tech
They don’t view it as an add on item – they expect to be able to se it in all aspects of their lives
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Videos – youtube clips etc.
Social media throughout training – you should be posting – pics of their participation
Explain ToP methods and why they are low tech and require some disconnect from devices and with one another
Success stories – blogs/social media posts – pics celebrate digitally
A—Turn to your neighbor and discuss the question: What resonates with you so far?
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Thanks to their obsession with technology, the myth is that the distracted millennial has an attention span shorter than a goldfish.
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Volume of inputs has increased
Making judgment calls based upon headlines, photos and other key indicators (e.g., bold, bullets, lists)
Time per input has decreased
Total volume of consumed information over time has remained constant
The result is discerning decisions about how to spend their time
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Millennials rarely believe traditional marketing or advertisements (84% don’t)
Toothpaste story
They often rely on their friends and networks for referrals and recommendations
Dislike having time wasted
Want results quickly
Would like to learn skills and move to application at a more rapid pace than boomers
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Discounts for sharing upcoming training on social media
Sharing posts or referrals
Reviews – response to social media posts and online engagement with consumers
247% more likely to be influenced by blogs than traditional marketing
If your online presence is deemed inauthentic they are likely going to assume you are an antiquated company
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Millennials have seemingly immediate expectations for things like salary, promotions and workplace culture.
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Millennials want to:
Participate and contribute in meaningful ways.
Enjoy collaborative opportunities that allow them to stretch their creative wings.
Explore entrepreneurial tendencies to pursue their full potential.
Share new ideas and actively participate.
Know they are adding value.
Take their growth and careers into their own hands.
Have a support system vs. participation trophies.
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Millennials embrace change and are the most progressive generation
95% of millennials have a positive association with the word change
In order to connect with millennials we must get comfortable with change in our training and facilitation style/structure