Transcript of "How to do SEO like a super affiliate"
How to do SEO like aSuper AffiliatePatrick AltoftDirector of Search
My definition of a super affiliate• An affiliate business that has made the transition into being one of the following: o A well known brand o A business driving substantial revenue & profits o A business with perhaps 20+ employees o A business with real offices
Become a great business• Google wants to rank the best sites at the top• What can you be the best in the world at?
Superaffiliates are great at 2 things Digital Sector Marketing Expertise Superaffiliates are generally very knowledgeable about their sector & products but so are a lot of brands. Digital marketing expertise is what makes them stand out – need to beat merchants & all the other affiliates.
Some thoughts• Affiliates are always competing against other affiliates as well as merchants• Barriers to entry are low – markets are competitive• SEO campaigns need to be very aggressive but in a natural & controlled way• You need to show Google you are a trusted brand before you get aggressive with SEO
SEO is not your marketing strategySuperaffiliates do everything
High level SEO is about rankingsTrue high level SEO is not about conversions, brandawareness, sales, leads, revenue or profits.Separate your SEO team from your commercial teamsand let each one focus on what they do best.Select a keyword, rank for it & move on to the next.
Strategy• Regular keyword selection based on extensive opportunity analysis• Do this over lots (100,000+) of keywordsOpportunity = Search Vol. * Max CTR * Conversion Rate * Revenue Per Sale
Building links• Press release every week• Pitch to bloggers, give quotes etc• Write guest content for blogs & news sites• Pay for links if you can make them look 100% natural• Become an authority by being a voice in your sector