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iContent
Content Writing & Digital Marketing Agency
h t t p s : / / w w w . i c o n t e n t . c o . i n
Who are we ?
iContent, is an online-medium
where we build, create and
nurture your idea in a genre of
preferred brands!
We are a team of passionate and
experienced content writers, search
marketers, graphic designers, web
developers and advertising
experts who have had their
expertise in the field of Digital
Marketing for quite some time.
2
Our Capabilities
3
Content Writing services:
includes website content
writing, blogs, articles &
social media content
Website
Development
Search Engine
Optimizations
Social Media
Optimizations
Google
Adwords
Graphic
Designing
Book
Writing
Translation
services
Working Methodology
4
iContent completely understands that adding value in customer’s life requires a whole lot of
technical prowess, a tinge of cleverness, a thorough understanding of the subject matter
with an insight on the client’s vision, Mission and Big Hairy Audacious Goal (BHAG).
It also involves discernment about the changing user’s buying habits, traffic and E-
marketing requirements. Here, we walk that additional mile to understand our client’s
perspective. We then plan focused strategies by adding valuable inputs & insights to raise
the bar of that brand image.
5
What do we do ?
Content Strategizing, Website
Designing, App Development,
Digital marketing and doing
everything on the Internet that
gives a boost to your brand is the
"Digital" part of our story.
We drive awareness, engagement
and conversions for our clients
Content management,Search Engine
Optimization (SEO), Social Media
Marketing (SMM), Search Engine
Marketing or Pay Per Click (SEM/PPC),
Online Reputation Management
(ORM) is what we expertise in.
6
CONTENT
We create stories for your brand ..
The effect of comprehension, understanding, anticipation, and
receptivity is trust. By telling a story and connecting with the reader,
a storyteller can actually generate trust in the reader…
We tell a story that has the right features — features that produce successful
neural coupling, plus those which exhibit integrity-building features.
Content Strategy
7
Videos
FAQ
Testimonials Blog
Infographics
Webinars
Case
Studies
Tips and
Advice
Lateral
Content
SEO based Content Strategy
Lateral Content Ideas
Quizzes Productivity Opinion Beginners guides Case studies
Definitions Glossaries Data Surveys Analysis
Testimonials Demos News jacking Checklists Gifs
SEO based content Reviews Question-based Timesaving Best practice
Ask the experts
Infographics
Inspiration
Resources
8
9
Search Engine Optimization
Why SEO?
Key Benefits of SEO
• Enhance visibility on SERP
• Increased Brand Awareness
• Long Lasting & Measurable Results
• Trust Building
• Competitive Advantage
• Generating genuine leads
• Higher Return on Investment (ROI)
# 1 # 2 # 3 # 4 # 5 # 6 # 7 # 8 # 9 #10
Uptown Top Ranking
Taking this Spot equate to an Avg.
CTR of 36.4%.
Organic CTR By Positions
12.5%
9.5%
7.9%
6.1%
4.1%
3.8%
3.5% 3.0%
2.2%
11
How We Can Help You in
getting top of Google SERP ?
SEO Approach?
Website
Audit
Competition
Analysis
Research/Insights
Keywords
Selection
Tactics &
Strategies
Approach
KPI
Goals
12
SEO Process?
Research Optimization
Tracking &
Analysis
Goal
Site Analysis Keyword Ranking
On-page
Optimization
Organic/ Referral
Traffic Analysis
Measure Results
& Resources
Improved
Keyword
Rankings
Competitor
Analysis
Organic Traffic
Deliverables
Off-page
Optimization
Keyword
Mapping with
Traffic
Refine Strategy
& Tactics
Growth in
Organic / Referral
Traffic
Keyword
Research
Referral Traffic
Deliverables
Technical
Optimization
Custom 404 Page
Analysis
Optimization-
Process Flow
Growth in Sales
13
Since Google is evolving, its important for
Our search strategy to also adapt
Images Website Map
Website
Brand Content
Social
Keyword Selection Share of Voice Multi Device Usage Acquisition /Leads
14
Off-page Optimization
Off-page Optimization
Indirect Links Social Bookmarking
Directory
Submission
Content Curation Article Syndication
Social Sharing Forum Posting Blog Commenting Guest Blogging PPT Submission
Image Submission Infographics Q&A Profile Creations Other Items
Manual
Link Building
Link Relevance Link Authorities Proper Anchor Text Direct Links
15
Semantic SEO
16
Adapting websites with Google updates
What ?
Machine Readable
To better understand user
experience in the form of
rich snippets in their search
results
Why ?
Enhanced SERP Display
• User Intent Understanding
• Knowledge Graph
How ?
Semantic Markup/
Schema (Html Code)
• Blog Post / Articles
• Semantic markup Language
• Offer
• Videos
• Breadcrumbs
• Location
Content Curation
17
Content
Blog
Knowledge
Center
Article
Marketing
Document
Sharing
Infographics
Video
O
b
j
e
c
t
i
v
e
Branding
Expert Positioning
Product Promotion
New Customers
Backlinks
Social SEO
SEO is going Social, it isn’t a secret
• Google has been using social media to understand
how useful content can help you become a thought
leader in your industry
• The principle is simple – what could be better for
Google than an actual person endorsing content?
• Social signals provide this…
# 1
Social
Media
SEO
Social Signals
19
Your
Social
Ecosystem
Post
Re-share
Bookmark
Comment
Review
Vote
How To Build Social Presence
• Integration of Social Sharing Buttons
on the website
• Create Facebook, Twitter, Google Plus,
Pinterest and YouTube Pages
• Develop Share-worthy Content
(Photos, videos, blog content, reviews of movies)
• Socialize the Content
Mobile Optimization
Additional Technical Optimization
• Mobile Site Coding Guidelines
• Mobile Site Architecture Guidelines
• Mobile Page Speed Check
• Mobile SEO Elements Implementation
• Preventing Mobile Site Duplication with Desktop Website
• Mobile Content & Navigation Check
• Location Targeting for Devices
• Mobile Crawling & Indexation
Off-page Technical
On-page
21
Search Media Optimization
22
People are tired of listening
they also want to have their Say
92%
of people buy products on
recommendation from
their friends
23
Social Media Takeaways
Two-Way Conversation
It's the ability to listen. It's priceless.
You aren't going to strike up a
conversation through the T
elevision /
Radio / Print Media. But that two-way
conversation is built into social media
platforms
Feedback
We are in a customer-centric
economy, where customer opinion is
held at the highest standard of value
platforms
Social media is made for
engagement, for sharing, for talking
and commenting which eventually
enhances your brand value and
traffic to your website
Social Sharing
24
Social Media Plan
INTERACTING
CONTESTS
TRAFFIC
CONCEPTUALIZING
CONTENT
DESIGNING
25
Search Engine Optimization
7 stages of Pay Per Click Management
# 1
Optimising the performance of your PPC Campaign
# 1
Amend,
Tune
& Test
Research
Category
Plan &
Structure
Write Ad
Copy
Organize
Bids
Building
Landing
Pages
Review
Performance
PPC Management
PPC Management
• Pay Per Click market categories are increasingly competitive.
• More advertisers are using keyword research, specific landing pages and feedback from
web analytics to improve the performance of their PPC campaigns.
• As a result, the better performing keywords are becoming more expensive, leading to click
inflation.
• This presentation should help you understand the key aspects of setting up and managing
a successful pay per click campaign in order to optimise your performance
• We strongly recommend to optimise the website with SEO parameters; it helps to improve
the Quality Score which indeed helps to minimize the paid media budget
Research your Market Category
Research your Market Category
• Customers, Competitors, Keywords
• Buying Process
• Core Keywords
• Long Tail Keywords
• Website Analytics
• Volumes, Values, Margins
• Conversion is Key
• Local vs. National vs. International
Plan & Structure Campaign
Plan & Structure Campaign
• The Search Marketing Mix
• Budgets
• Campaigns
• Ad groups
• Keywords
• Match types
• Landing pages
Write advertising Copy
Write advertising Copy
• Matching Copy to Keywords
• Crucial for Click-Through Rate
• Tailored Ad Groups
• Use all Four Lines
• Headline
• Copy lines
• Display URL
• Call to Action or USP
• Minimise Keyword Insertion
Organize Bidding
Organize Bidding
• Understand Value of Clicks
• Know value of Conversions
• Quality Score is Key
• Set up a Keyword Match Hierarchy
• Bid more only when Quality Score is High
• Reduce Bids if Conversion Cost is Unprofitable
Select & Build Landing Pages
Select & Build Landing Pages
• Send click traffic to most appropriate page
• Build if one does not exist
• Keep the landing page simple
• Focus on achieving goals
• Ecommerce sales
• Lead generation
• Eliminate distractions
• Learn from successful landing pages
Track & Review Performance
Track & Review Performance
• Establish Key metrics
• PPC Reports and Analytics
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversions
• Cost Per Conversion
• Cost Per Sale
• What is Target ROI?
AMEND, TEST & Tune
Track & Review Performance
• Look for Conversion Winners and Replicate Components
• Look for Blockages and Eliminate
• Eliminate Negative Terms
• Test Different Keywords
• Test Different Copy
• Test Different Landing Pages
• Test Different Bid Levels
Plan of Action for Brand Reach:
Plan of Action for Brand Reach:
• Reviewing the most relevant and searchable Keywords
• Creating the website content
• Creation of responsive website
• Regular blogging with Infographics
• Blog marketing
• SEO of the website
• SMO –Facebook, Twitter, LinkedIn, Instagram
• Powerpoint presentation
• Powerful Videos creation with social message
• Google Adwords (SEM)
36
Some Of Our Esteemed
Clients
Let’s get going ….
iContent
Call : +91 9870065900
Email: info@icontent.co.in
Visit : www.icontent.co.in

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iContent

  • 1. iContent Content Writing & Digital Marketing Agency h t t p s : / / w w w . i c o n t e n t . c o . i n
  • 2. Who are we ? iContent, is an online-medium where we build, create and nurture your idea in a genre of preferred brands! We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers and advertising experts who have had their expertise in the field of Digital Marketing for quite some time. 2
  • 3. Our Capabilities 3 Content Writing services: includes website content writing, blogs, articles & social media content Website Development Search Engine Optimizations Social Media Optimizations Google Adwords Graphic Designing Book Writing Translation services
  • 4. Working Methodology 4 iContent completely understands that adding value in customer’s life requires a whole lot of technical prowess, a tinge of cleverness, a thorough understanding of the subject matter with an insight on the client’s vision, Mission and Big Hairy Audacious Goal (BHAG). It also involves discernment about the changing user’s buying habits, traffic and E- marketing requirements. Here, we walk that additional mile to understand our client’s perspective. We then plan focused strategies by adding valuable inputs & insights to raise the bar of that brand image.
  • 5. 5 What do we do ? Content Strategizing, Website Designing, App Development, Digital marketing and doing everything on the Internet that gives a boost to your brand is the "Digital" part of our story. We drive awareness, engagement and conversions for our clients Content management,Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing or Pay Per Click (SEM/PPC), Online Reputation Management (ORM) is what we expertise in.
  • 6. 6 CONTENT We create stories for your brand .. The effect of comprehension, understanding, anticipation, and receptivity is trust. By telling a story and connecting with the reader, a storyteller can actually generate trust in the reader… We tell a story that has the right features — features that produce successful neural coupling, plus those which exhibit integrity-building features.
  • 8. SEO based Content Strategy Lateral Content Ideas Quizzes Productivity Opinion Beginners guides Case studies Definitions Glossaries Data Surveys Analysis Testimonials Demos News jacking Checklists Gifs SEO based content Reviews Question-based Timesaving Best practice Ask the experts Infographics Inspiration Resources 8
  • 10. Why SEO? Key Benefits of SEO • Enhance visibility on SERP • Increased Brand Awareness • Long Lasting & Measurable Results • Trust Building • Competitive Advantage • Generating genuine leads • Higher Return on Investment (ROI) # 1 # 2 # 3 # 4 # 5 # 6 # 7 # 8 # 9 #10 Uptown Top Ranking Taking this Spot equate to an Avg. CTR of 36.4%. Organic CTR By Positions 12.5% 9.5% 7.9% 6.1% 4.1% 3.8% 3.5% 3.0% 2.2%
  • 11. 11 How We Can Help You in getting top of Google SERP ?
  • 13. SEO Process? Research Optimization Tracking & Analysis Goal Site Analysis Keyword Ranking On-page Optimization Organic/ Referral Traffic Analysis Measure Results & Resources Improved Keyword Rankings Competitor Analysis Organic Traffic Deliverables Off-page Optimization Keyword Mapping with Traffic Refine Strategy & Tactics Growth in Organic / Referral Traffic Keyword Research Referral Traffic Deliverables Technical Optimization Custom 404 Page Analysis Optimization- Process Flow Growth in Sales 13
  • 14. Since Google is evolving, its important for Our search strategy to also adapt Images Website Map Website Brand Content Social Keyword Selection Share of Voice Multi Device Usage Acquisition /Leads 14
  • 15. Off-page Optimization Off-page Optimization Indirect Links Social Bookmarking Directory Submission Content Curation Article Syndication Social Sharing Forum Posting Blog Commenting Guest Blogging PPT Submission Image Submission Infographics Q&A Profile Creations Other Items Manual Link Building Link Relevance Link Authorities Proper Anchor Text Direct Links 15
  • 16. Semantic SEO 16 Adapting websites with Google updates What ? Machine Readable To better understand user experience in the form of rich snippets in their search results Why ? Enhanced SERP Display • User Intent Understanding • Knowledge Graph How ? Semantic Markup/ Schema (Html Code) • Blog Post / Articles • Semantic markup Language • Offer • Videos • Breadcrumbs • Location
  • 18. Social SEO SEO is going Social, it isn’t a secret • Google has been using social media to understand how useful content can help you become a thought leader in your industry • The principle is simple – what could be better for Google than an actual person endorsing content? • Social signals provide this… # 1 Social Media SEO
  • 19. Social Signals 19 Your Social Ecosystem Post Re-share Bookmark Comment Review Vote How To Build Social Presence • Integration of Social Sharing Buttons on the website • Create Facebook, Twitter, Google Plus, Pinterest and YouTube Pages • Develop Share-worthy Content (Photos, videos, blog content, reviews of movies) • Socialize the Content
  • 20. Mobile Optimization Additional Technical Optimization • Mobile Site Coding Guidelines • Mobile Site Architecture Guidelines • Mobile Page Speed Check • Mobile SEO Elements Implementation • Preventing Mobile Site Duplication with Desktop Website • Mobile Content & Navigation Check • Location Targeting for Devices • Mobile Crawling & Indexation Off-page Technical On-page
  • 22. 22 People are tired of listening they also want to have their Say 92% of people buy products on recommendation from their friends
  • 23. 23 Social Media Takeaways Two-Way Conversation It's the ability to listen. It's priceless. You aren't going to strike up a conversation through the T elevision / Radio / Print Media. But that two-way conversation is built into social media platforms Feedback We are in a customer-centric economy, where customer opinion is held at the highest standard of value platforms Social media is made for engagement, for sharing, for talking and commenting which eventually enhances your brand value and traffic to your website Social Sharing
  • 26. 7 stages of Pay Per Click Management # 1 Optimising the performance of your PPC Campaign # 1 Amend, Tune & Test Research Category Plan & Structure Write Ad Copy Organize Bids Building Landing Pages Review Performance
  • 27. PPC Management PPC Management • Pay Per Click market categories are increasingly competitive. • More advertisers are using keyword research, specific landing pages and feedback from web analytics to improve the performance of their PPC campaigns. • As a result, the better performing keywords are becoming more expensive, leading to click inflation. • This presentation should help you understand the key aspects of setting up and managing a successful pay per click campaign in order to optimise your performance • We strongly recommend to optimise the website with SEO parameters; it helps to improve the Quality Score which indeed helps to minimize the paid media budget
  • 28. Research your Market Category Research your Market Category • Customers, Competitors, Keywords • Buying Process • Core Keywords • Long Tail Keywords • Website Analytics • Volumes, Values, Margins • Conversion is Key • Local vs. National vs. International
  • 29. Plan & Structure Campaign Plan & Structure Campaign • The Search Marketing Mix • Budgets • Campaigns • Ad groups • Keywords • Match types • Landing pages
  • 30. Write advertising Copy Write advertising Copy • Matching Copy to Keywords • Crucial for Click-Through Rate • Tailored Ad Groups • Use all Four Lines • Headline • Copy lines • Display URL • Call to Action or USP • Minimise Keyword Insertion
  • 31. Organize Bidding Organize Bidding • Understand Value of Clicks • Know value of Conversions • Quality Score is Key • Set up a Keyword Match Hierarchy • Bid more only when Quality Score is High • Reduce Bids if Conversion Cost is Unprofitable
  • 32. Select & Build Landing Pages Select & Build Landing Pages • Send click traffic to most appropriate page • Build if one does not exist • Keep the landing page simple • Focus on achieving goals • Ecommerce sales • Lead generation • Eliminate distractions • Learn from successful landing pages
  • 33. Track & Review Performance Track & Review Performance • Establish Key metrics • PPC Reports and Analytics • Cost Per Click (CPC) • Click-Through Rate (CTR) • Conversions • Cost Per Conversion • Cost Per Sale • What is Target ROI?
  • 34. AMEND, TEST & Tune Track & Review Performance • Look for Conversion Winners and Replicate Components • Look for Blockages and Eliminate • Eliminate Negative Terms • Test Different Keywords • Test Different Copy • Test Different Landing Pages • Test Different Bid Levels
  • 35. Plan of Action for Brand Reach: Plan of Action for Brand Reach: • Reviewing the most relevant and searchable Keywords • Creating the website content • Creation of responsive website • Regular blogging with Infographics • Blog marketing • SEO of the website • SMO –Facebook, Twitter, LinkedIn, Instagram • Powerpoint presentation • Powerful Videos creation with social message • Google Adwords (SEM)
  • 36. 36 Some Of Our Esteemed Clients
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  • 41. Let’s get going …. iContent Call : +91 9870065900 Email: info@icontent.co.in Visit : www.icontent.co.in