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Coventry	
  7th/8th	
  
November	
  2013	
  

Social	
  media:	
  Choosing	
  the	
  Most	
  
Successful	
  Tools	
  
	
  ...
Personal	
  background	
  
Delivered	
  the	
  online	
  webinars	
  on	
  
social	
  media	
  for	
  the	
  Web2LLP	
  pr...
Menu	
  of	
  the	
  day	
  	
  
Starters	
  
	
  WHICH	
  TOOLS:	
  Which	
  tools	
  to	
  use	
  in	
  order	
  to	
  i...
Reaching	
  your	
  target	
  group	
  

YOU	
  

	
  
Blogs	
  
	
  
Facebook/	
  
Google	
  +	
  
	
  
Twi5er	
  
	
  
L...
Blogs	
  

Which	
  tools	
  
Disseminate	
  news	
  of	
  your	
  project	
  

CIRCLES	
  OF	
  TRUST	
  

Post	
  some	
...
Which	
  tools	
  
WEB	
  APPLICATIONS	
  

P
CONTENT	
  SHARING	
  

it!
INFORMATION	
  
SHARING	
  

SOCIAL	
  NETWORKS	...
A	
  blog,	
  what	
  is	
  it?	
  
Space	
  for	
  	
  
expression	
  

Online	
  newspaper	
  

Project	
  ac>vi>es	
  ,...
Efficiency	
  of	
  a	
  blog	
  
SUBJECT:	
  
What	
  is	
  
important?	
  

DISSEMINATION	
  
OF	
  THE	
  SUBJECT	
  

Effi...
TWITTER	
  
Hashtag	
  (#)	
  +	
  word	
  or	
  
person	
  

Brief	
  messages,	
  (tweets):	
  140	
  
characters	
  max...
Using	
  Twi5er:	
  which	
  advantages?	
  
Impact	
  on	
  the	
  projects	
  which	
  use	
  Twi5er:	
  
be5er	
  disse...
GOOGLE	
  +	
  and	
  FACEBOOK	
  
Sharing	
  the	
  life	
  of	
  
your	
  project	
  through	
  
pictures,	
  videos,	
 ...
Groups	
  and	
  pages:	
  
differences	
  
GROUP	
  

PAGE	
  

Exchange/chat	
  direct	
  between	
  
members	
  

Official...
Finding	
  professionals	
  
interested	
  in	
  your	
  
project	
  

LINKEDIN	
  
Detailed	
  informaFon	
  of	
  
the	
...
Groups	
  and	
  pages:	
  
differences	
  
GROUP	
  

PAGE	
  

Precise	
  defined	
  themes	
  
Find	
  answers	
  

Publi...
To	
  sum	
  up	
  
Most	
  popular	
  social	
  
media	
  
More	
  personal	
  
aspect	
  
Very	
  
customizable	
  
Can	...
Online	
  content	
  curaFon,	
  what	
  is	
  it?	
  

Hard	
  to	
  manage!!!	
  
Online	
  content	
  curaFon,	
  what	
  is	
  it?	
  
A	
  website	
  to	
  
gather	
  all	
  this	
  
informa>on	
  

Ad...
Online	
  content	
  curaFon,	
  what	
  is	
  it?	
  

Online	
  
curaFon	
  
tools	
  

hRp://www.scoop.it	
  
Online	
  content	
  curaFon,	
  to	
  sum	
  up	
  
search	
  

relevance	
  

volume	
  

CURATION	
  
analyse	
  

Adap...
Why	
  is	
  online	
  content	
  curaFon	
  valuable?	
  
Raising	
  	
  
Awareness	
  

Sharing	
  
	
  	
  Value-­‐Adde...
Examples	
  of	
  online	
  content	
  cura>on	
  tools:	
  
paper.li	
  

hRp://paper.li	
  
Examples	
  of	
  online	
  content	
  
cura>on	
  tools:	
  Pinterest	
  

hRp://www.pinterest.com	
  
Examples	
  of	
  online	
  content	
  
cura>on	
  tools:	
  Scoop.it	
  

hRp://www.scoop.it	
  
Examples	
  of	
  online	
  content	
  
cura>on	
  tools:	
  Diigo	
  

hRps://www.diigo.com	
  
Main	
  tools	
  of	
  online	
  content	
  curaFon	
  

ONLINE
CURATION
TOOLS!

Adapted	
  from	
  hRp://www.curateconten...
REFERENCES	
  
from	
  ScoR	
  Leslie	
  (2008):	
  	
  
hRp://www.edtechpost.ca/wordpress/
2008/06/18/my-­‐ple-­‐diagram/...
Improving web strategies & maximizing social media presence of LLP projects

Web2LLP
Workshop	
  Session	
  2	
  -­‐	
  Ch...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
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  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Why	
  use	
  social	
  media...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Features	
  of	
  Social	
  M...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Features	
  of	
  Social	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Features	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Your	
 ...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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•  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

Web2LLP
Workshop	
  Session	
  2	
  -­‐	
  Ch...
Improving web strategies & maximizing social media presence of LLP projects

The	
  Web2LLP	
  Website	
  
h"p://www.web2l...
Improving web strategies & maximizing social media presence of LLP projects

The	
  Web2LLP	
  Website	
  
h"p://www.web2l...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
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  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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  aims	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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  aims	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
  aims	
  of	
  the	...
Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
  Specific	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Improving web strategies & maximizing social media presence of LLP projects

	
  	
  	
  	
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Social media: Choosing the Most Successful Tools

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Web2LLP Workshop, Coventry, 8 November 2013
Using Social Media to Foster Collaborative Work in Multi-Disciplinary Cross-Border Projects

Auhtors: Jun Song and Sally Reynolds

Published in: Technology, Business
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Transcript of "Social media: Choosing the Most Successful Tools"

  1. 1. Coventry  7th/8th   November  2013   Social  media:  Choosing  the  Most   Successful  Tools    Using  Social  Media  to  Foster   CollaboraFve  Work  in  MulF-­‐ Disciplinary  Cross-­‐Border  Projects     Presenter:   Richard  Moreau   This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica>on  is  the  sole  responsibility  of  the   author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa>on  contained  therein.   h5p://www.web2llp.eu  
  2. 2. Personal  background   Delivered  the  online  webinars  on   social  media  for  the  Web2LLP  project   Master  in  “Learning  and  development   in  mul>cultural  and  mul>lingual   context”   Par>cipated  to  transla>on  of  the   handbook  from  the  Web2LLP  project   French  teacher  as  a   foreign  language  
  3. 3. Menu  of  the  day     Starters    WHICH  TOOLS:  Which  tools  to  use  in  order  to  improve  your   dissemina>on?   Main  courses   BLOGS:  What  is  it?  Efficiency?   TWITTER:  What  is  it?  How  to  use  it?  Which  advantages?    FACEBOOK/GOOGLE+:  What  is  it?  How  to  use  it?    LINKEDIN:  What  is  it?  How  to  use  it?   Desserts    CURATION:  What  is  it?  How  to  use  it?  
  4. 4. Reaching  your  target  group   YOU     Blogs     Facebook/   Google  +     Twi5er     LinkedIn     CuraFon     TARGET GROUP  
  5. 5. Blogs   Which  tools   Disseminate  news  of  your  project   CIRCLES  OF  TRUST   Post  some  informa>on  on  which  the   community  can  react   Personal   media  tools   Project   community   P it! Personal   page   YOU   Email   Personalised   tasks  bar   Share  the  material,  download  and   comment  on  the  presenta>ons  of   others   Reach  a  larger  audience   Adapted  from  ScoR  Leslie  (2008)   Slides  sharing  websites   Open   community  
  6. 6. Which  tools   WEB  APPLICATIONS   P CONTENT  SHARING   it! INFORMATION   SHARING   SOCIAL  NETWORKS   Adapted  from  T.  Arina  (2010)  
  7. 7. A  blog,  what  is  it?   Space  for     expression   Online  newspaper   Project  ac>vi>es  ,  ideas   sharing  and  invita>on  to   comments   Collabora>ve  space   Exchange  of  links   Collabora>ve  pla]orm  in  the   project  or  to  share  the  project   with  the  outside  world   BLOG  
  8. 8. Efficiency  of  a  blog   SUBJECT:   What  is   important?   DISSEMINATION   OF  THE  SUBJECT   Efficiency   of  a  Blog   AUDIENCE  :   beyond  the   bloggers   PRESENTATION   OF  THE   SUBJECT   INTERFACE  OF   THE  USER  
  9. 9. TWITTER   Hashtag  (#)  +  word  or   person   Brief  messages,  (tweets):  140   characters  max   Overview  of  all  the   persons  linked  to  your   account   Instant  messages   Interested  people   become  your  followers   Follow  the  people   who  interest  you/are   relevant  to  your   project!  
  10. 10. Using  Twi5er:  which  advantages?   Impact  on  the  projects  which  use  Twi5er:   be5er  disseminaFon,  real  Fme   informaFon   ReducFon  to  the  essence  of  the  content  of  the  tweet   WEB2LLP  on  Twi5er   Hashtag  (#)  (short   lifeFme)  to  follow   the  informaFon  
  11. 11. GOOGLE  +  and  FACEBOOK   Sharing  the  life  of   your  project  through   pictures,  videos,   updates…   Improving  the   disseminaFon  of   your  project   Measure  your   interacFon  with   your  target   audience   InviFng  people   to  events   organised  by   the  project   Pueng  in   contact  people   with  same   interests  for   the  project   PromoFng  an   acFvity  with   pages  or  groups   Chronology  of   events   Chat  or  private   messaging  (group   opFon  FB)  
  12. 12. Groups  and  pages:   differences   GROUP   PAGE   Exchange/chat  direct  between   members   Official   Be5er  for  small  audience   Showcase  of  the  project     QuesFons  to  the  group   Be5er  for  a  larger  public   Open  to  all   Open  or  closed   “Likes”  go  to  your  acFviFes   Virtual  gathering  of  people   around  a  common  topic/theme   Ads  
  13. 13. Finding  professionals   interested  in  your   project   LINKEDIN   Detailed  informaFon  of   the  project   Geeng  the  best  out   of  your  professional   network   Increasing  visibility  of   the  project  and  its   products   ParFcipaFng  in,  or   creaFng  groups  of   discussions   Obtaining  precise   informaFon  on  the   other  collaborators  
  14. 14. Groups  and  pages:   differences   GROUP   PAGE   Precise  defined  themes   Find  answers   Public  informaFon  of  the   project  on  LinkedIn   Share/establish  contacts   Join  other  groups   Establishing  your   posiFon  as  a  specialist   Projects  add  other  projects   Open  or  restrained  access   Announce  updates   Discuss   Customizable   Connect  it  to  other  social  media   profiles  
  15. 15. To  sum  up   Most  popular  social   media   More  personal   aspect   Very   customizable   Can  be  used  for   publicity   Offer  open  or   private   conversaFons   Professional  look   Brief,  precise   Good  to  develop  a   network   Can  focus  on  one   type  of  audience   or  subject   Can  be  used  for   publicity   Offer  open  or   private   conversaFons   Shorter  lifeFme  
  16. 16. Online  content  curaFon,  what  is  it?   Hard  to  manage!!!  
  17. 17. Online  content  curaFon,  what  is  it?   A  website  to   gather  all  this   informa>on   Adapted  from  hRp://www.netpublic.fr/tag/ cura>on/   THE  SOLUTION  !!!  
  18. 18. Online  content  curaFon,  what  is  it?   Online   curaFon   tools   hRp://www.scoop.it  
  19. 19. Online  content  curaFon,  to  sum  up   search   relevance   volume   CURATION   analyse   Adapted  from   www.sociallyengagedmarke>ng.com   share  
  20. 20. Why  is  online  content  curaFon  valuable?   Raising     Awareness   Sharing      Value-­‐Added   Content   hRp://jobtrakr.com/2012/05/11/networking-­‐your-­‐way-­‐into-­‐a-­‐new-­‐job/   hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa     Building   Community     Interest  
  21. 21. Examples  of  online  content  cura>on  tools:   paper.li   hRp://paper.li  
  22. 22. Examples  of  online  content   cura>on  tools:  Pinterest   hRp://www.pinterest.com  
  23. 23. Examples  of  online  content   cura>on  tools:  Scoop.it   hRp://www.scoop.it  
  24. 24. Examples  of  online  content   cura>on  tools:  Diigo   hRps://www.diigo.com  
  25. 25. Main  tools  of  online  content  curaFon   ONLINE CURATION TOOLS! Adapted  from  hRp://www.curatecontent.com/cura>on-­‐for-­‐ educa>on/content-­‐cura>on-­‐tools-­‐iteachu-­‐2/  
  26. 26. REFERENCES   from  ScoR  Leslie  (2008):     hRp://www.edtechpost.ca/wordpress/ 2008/06/18/my-­‐ple-­‐diagram/     T.  Arina  (2010),  Social  Media     hRp://www.netpublic.fr/tag/cura>on/     www.sociallyengagedmarke>ng.com     hRp://jobtrakr.com/2012/05/11/networking-­‐your-­‐ way-­‐into-­‐a-­‐new-­‐job/     hRps://plus.google.com/photos/ 111683641362169368635/albums/ 5360511690285552193?banner=pwa     hRp://www.curatecontent.com/cura>on-­‐for-­‐ educa>on/content-­‐cura>on-­‐tools-­‐iteachu-­‐2/   www.web2llp.eu     www.facebook.com       www.twiRer.com     www.linkedin.com     www.paper.li     www.pinterest.com     www.scoop.it     www.diigo.com  
  27. 27. Improving web strategies & maximizing social media presence of LLP projects Web2LLP Workshop  Session  2  -­‐  Choosing  the  Most  Successful   Tools     Introduc@on   Federico  Fragasso   Pixel   This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the   author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.   h"p://www.web2llp.eu  
  28. 28. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?  
  29. 29. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   • Offer  a  channel  to  spread  informa@on  about  project  results   (data,  products  etc.)  
  30. 30. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   • Offer  a  channel  to  spread  informa@on  about  project  results   (data,  products  etc.)   • Facilitate  the  involvement  of  Target  Groups,  making  project   results  more  accessible  and  sharable  
  31. 31. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   • Offer  a  channel  to  spread  informa@on  about  project  results   (data,  products  etc.)   • Facilitate  the  involvement  of  Target  Groups,  making  project   results  more  accessible  and  sharable   • Help  maximizing  the  impact  of  the  project  on  Target  Groups  
  32. 32. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   “Network  Effect”  >  Mul@pliers  of  Informa@on  
  33. 33. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   “Network  Effect”  >  Mul@pliers  of  Informa@on  
  34. 34. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   “Network  Effect”  >  Mul@pliers  of  Informa@on  
  35. 35. Improving web strategies & maximizing social media presence of LLP projects        Why  use  social  media  tools?   “Network  Effect”  >  Mul@pliers  of  Informa@on  
  36. 36. Improving web strategies & maximizing social media presence of LLP projects        Features  of  Social  Media  Tools  
  37. 37. Improving web strategies & maximizing social media presence of LLP projects        Features  of  Social  Media  Tools  
  38. 38. Improving web strategies & maximizing social media presence of LLP projects        Features  of  Social  Media  Tools   Par@cipa@on  
  39. 39. Improving web strategies & maximizing social media presence of LLP projects        Features  of  Social  Media  Tools   Project  Results   get  benefit   from  Target   Group   Feedback   Par@cipa@on  
  40. 40. Improving web strategies & maximizing social media presence of LLP projects        Features  of  Social  Media  Tools   Project  Results   get  benefit   from  Target   Group   Feedback   Bo"om  up   Approach   Par@cipa@on  
  41. 41. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?  
  42. 42. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Social  networking  is  based  on  interac@on    
  43. 43. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Social  networking  is  based  on  interac@on    
  44. 44. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Social  networking  is  based  on  interac@on     Be  interested,     Get  involved,   Share  knowledge  
  45. 45. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Social  networking  is  based  on  interac@on     Be  interested,     Get  involved,   Share  knowledge   Do  not  simply  use   SM  tools  as  mono   direc@onal  channels   of  communica@on  
  46. 46. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?  
  47. 47. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Your  presence  on  SM  tools  should  be  constant  
  48. 48. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Your  presence  on  SM  tools  should  be  constant  
  49. 49. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Your  presence  on  SM  tools  should  be  constant  
  50. 50. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   Your  presence  on  SM  tools  should  be  constant   If  used  in  inappropriate   way  SM  tools  might   reveal  unproduc@ve  or   even  “dangerous”  
  51. 51. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?  
  52. 52. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   •   Define  results  you  aim  to  achieve  
  53. 53. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   •   Define  results  you  aim  to  achieve   •   Program  frequency,  dura@on  and  intensity  of       ac@vi@es  on  SM  Tools  
  54. 54. Improving web strategies & maximizing social media presence of LLP projects        What  to  do?   •   Define  results  you  aim  to  achieve   •   Program  frequency,  dura@on  and  intensity  of       ac@vi@es  on  SM  Tools   •   Define  clearly  tasks  and  roles  of  each  partner  
  55. 55. Improving web strategies & maximizing social media presence of LLP projects Web2LLP Workshop  Session  2  -­‐  Choosing  the  Most  Successful   Tools     Case  Study  -­‐  The  Web2LLP  Project   Federico  Fragasso   Pixel   This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the   author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.   h"p://www.web2llp.eu  
  56. 56. Improving web strategies & maximizing social media presence of LLP projects The  Web2LLP  Website   h"p://www.web2llp.eu   This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the   author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.   h"p://www.web2llp.eu  
  57. 57. Improving web strategies & maximizing social media presence of LLP projects The  Web2LLP  Website   h"p://www.web2llp.eu   Creates  bridges  (reciprocal  links  or   embedding)  between  different  social   media  profiles/groups  used  in  the   framework  of  the  project,  in  order  to   achieve  “network  effects”       This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the   author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.   h"p://www.web2llp.eu  
  58. 58. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project  
  59. 59. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          First  stage  
  60. 60. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          First  stage   • Search  for  valuable  resources  that  can  be  of  interest  for  Target   Groups  /  improve  partners’  knowledge  of  the  topic   • Organize,  store  and  share  this  informaPon   • Build  a  community  of  interest  around  it  
  61. 61. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          First  stage  
  62. 62. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          First  stage   Social  Bookmarking  Tool    https://groups.diigo.com/group/web2llp
  63. 63. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage  
  64. 64. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   • Collect  Good  PracPces  in  order  to  illustrate  the  Project   potenPal  to  Target  Groups   • Create  training  material  that  could  be  self-­‐paced,  presented  in   an  appealing  way  and  potenPally  exploitable  aRer  the  term  of   the  project  
  65. 65. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage  
  66. 66. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   Media  Sharing  Tool  
  67. 67. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   Media  Sharing  Tool   15  Interviews  with  experienced  Project  Managers   http://www.web2llp.eu/videos
  68. 68. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   Media  Sharing  Tool   15  Interviews  with  experienced  Project  Managers   http://www.web2llp.eu/videos 27  Video  Tutorials   http://www.web2llp.eu/tutorials
  69. 69. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   Media  Sharing  Tool   15  Interviews  with  experienced  Project  Managers   http://www.web2llp.eu/videos 27  Video  Tutorials   http://www.web2llp.eu/tutorials On-­‐line  course  recordings   http://www.web2llp.eu/training/online
  70. 70. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage  
  71. 71. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   Slide  Repository  
  72. 72. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Second  stage   Slide  Repository   Power  points  of  on-­‐line  course     http://www.slideshare.net/Web2LLP
  73. 73. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage  
  74. 74. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   • Keep  Target  Groups  updated  about  project  acPviPes  /   achievements  /  results   • Boost  the  community  of  interest  around  the  project  
  75. 75. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage  
  76. 76. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   Microblog   h"ps://twi"er.com/Web2LLP    
  77. 77. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   Microblog   h"ps://twi"er.com/Web2LLP    
  78. 78. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   Microblog   h"ps://twi"er.com/Web2LLP     Blog   h"p://dica-­‐lab.org/web2llp/    
  79. 79. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   Microblog   h"ps://twi"er.com/Web2LLP     Blog   h"p://dica-­‐lab.org/web2llp/    
  80. 80. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   Microblog   h"ps://twi"er.com/Web2LLP     Blog   h"p://dica-­‐lab.org/web2llp/    
  81. 81. Improving web strategies & maximizing social media presence of LLP projects        Specific  aims  of  the  project          Third  stage   Microblog   h"ps://twi"er.com/Web2LLP     Blog   h"p://dica-­‐lab.org/web2llp/     Rss  Feed   h"p://www.web2llp.eu/rss.xml    
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