Using social media to enhance your research and professional development


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Workshop for PARC NW Carnival, 7 July 2011

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Using social media to enhance your research and professional development

  1. 1. Using social media to enhance your research and professional development Dr Emma Gillaspy
  2. 2. Objectives <ul><li>Explore the digital world and some common social media tools </li></ul><ul><li>Discuss how social media can further your career and improve your academic practice </li></ul><ul><li>Consider how to manage your digital identity and use of information resources </li></ul>
  3. 3. How do you find information on the internet? Courtesy of aSIMULAtor (Flickr ID)
  4. 4. The rise of social media
  5. 5. Web 2.0 as a tool for collaboration and creativity
  6. 6. Social media tools <ul><li>Microblogging </li></ul><ul><li>Blogging </li></ul><ul><li>Social citation/bookmarking </li></ul><ul><li>Presentation sharing </li></ul><ul><li>Social networking/profiling </li></ul><ul><li>Collaborative writing </li></ul>
  7. 7. Microblogging <ul><li>Mainly Twitter </li></ul><ul><li>Ask questions relevant to your practice </li></ul><ul><li>Share links and resources you find interesting </li></ul><ul><li>Find out what others are interested in </li></ul><ul><li>Answer other people’s questions </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Follow a conference (#tag) </li></ul><ul><li>Top reasons to use Twitter </li></ul>
  8. 8. Blogging <ul><li>Reflection, archive of research, peer critique, disseminating (can have private or semi-private sections) </li></ul><ul><li>Personal / research area? Individual / collective? </li></ul><ul><li>Does your research field have active bloggers? </li></ul><ul><li>Getting your blog on the digital map </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Top reasons to blog </li></ul>
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  12. 12. Social citation/bookmarking <ul><li>Citeulike most common </li></ul><ul><li>Easily store references and links to reference manager software </li></ul><ul><li>Store and search PDFs </li></ul><ul><li>Automated article recommendations </li></ul><ul><li>Share references with your research team </li></ul><ul><li>Find out who's reading what you're reading – new networks </li></ul>
  13. 13. Presentation sharing <ul><ul><li>Sharing PowerPoint presentations and other documents </li></ul></ul><ul><ul><li>Disseminating your research to a wider audience </li></ul></ul><ul><ul><li>Receive feedback on your slides </li></ul></ul><ul><ul><li>Slideshare, Scribd most common </li></ul></ul><ul><ul><li>Prezi – dynamic presentations using Flash (sign up for an educational account to enable collaborative presentation) </li></ul></ul>
  14. 14. Social networking/profiling <ul><li>LinkedIn network grown from 40million in May 2009 to >90million in Jan 2011 </li></ul><ul><li>Global collaborative opportunities </li></ul><ul><li>Proven tool to enhance your career </li></ul><ul><li>Great way to enhance your research connections </li></ul><ul><li>Lots of tools so need to choose carefully which you will invest time in </li></ul>
  15. 15. <ul><li>Sections can include: </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Experience </li></ul><ul><li>Education </li></ul><ul><li>Recommendations </li></ul><ul><li>Activity (inc Twitter) </li></ul><ul><li>Connections </li></ul><ul><li>Resume </li></ul><ul><li>Applications (SlideShare, Wordpress) </li></ul>
  16. 16. Other social networks <ul><ul><li> (>500 million active users) </li></ul></ul><ul><ul><li> (38,850 users in 950 groups, for building social networks) </li></ul></ul><ul><ul><li> (users unknown, >1 million/month) </li></ul></ul><ul><ul><li> (>700,000 members, professional scientists, can also join with Facebook or LinkedIn accounts) </li></ul></ul><ul><ul><li> (>250,000 members, HE academics) </li></ul></ul><ul><ul><li> (>25,000 members, professional scientists ) </li></ul></ul><ul><ul><li> (8,479 members, research methods ) </li></ul></ul><ul><ul><li> (>2million members, mostly for music/entertainment) </li></ul></ul><ul><ul><li>Professional profile only: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  17. 17. Collaborative writing <ul><li>Google Docs a good example </li></ul><ul><li>Allows for collaborators to all work on the same document/spreadsheet/presentation </li></ul><ul><li>Private, semi-private or public for each document </li></ul><ul><li>Google forms great way to collect feedback from your teaching or send out questionnaires </li></ul><ul><li>Integrates well with smartphones </li></ul><ul><li>Other cloud space options include Dropbox and A-drive (50GB) </li></ul>
  18. 18. WIIFM <ul><li>Who are they for? </li></ul><ul><li>What are they for? </li></ul><ul><li>How many members do they have? </li></ul><ul><li>Are they discipline specific? </li></ul><ul><li>How active are they? </li></ul><ul><li>What do you need to do for it to be a success? </li></ul><ul><li>What do you want to gain? </li></ul><ul><li>WHATS IN IT FOR ME? </li></ul>
  19. 19. How to navigate the crowd Courtesy of mararie (Flickr ID)
  20. 20. RSS “ R eally S imple S yndication”
  21. 21. enables other sites to Subscribe to that information
  22. 23. Digital identity Courtesy of Anton Peck (Flickr ID)
  23. 24. Digital identity
  24. 25. Your digital identity <ul><li> </li></ul><ul><li> </li></ul><ul><li>Your university website </li></ul><ul><li>What did you find? Are you happy with it? </li></ul><ul><li>Is it up to date? Does it showcase you and your research? Is it personal or professional? Could it be improved (if so how?), Pleased…disappointed…worried!? </li></ul>
  25. 26. Your life as a researcher <ul><li>Academic outputs (practice, papers etc) </li></ul><ul><li>Dissemination </li></ul><ul><li>Collaboration </li></ul><ul><li>Teaching </li></ul><ul><li>Professional development (formal and informal learning) </li></ul><ul><li>Reputation building </li></ul><ul><li>Knowledge acquisition & exchange </li></ul>
  26. 27. The research cycle COLLABORATION e.g. undertaking literature reviews using peer reviewed sources by professional researchers usually behind closed doors e.g. publication, presentation at conference e.g. peer review, filtering the best for publication
  27. 28. Netiquette <ul><li>Understand how public and permanent your online footprint is </li></ul><ul><li>Be aware that your current or future employers could choose to explore that online footprint! </li></ul><ul><li>Do not say anything online that you would not say face to face </li></ul><ul><li>Avoid spamming and flaming </li></ul><ul><li>Be aware that it is easy to misinterpret irony, sarcasm etc… without tone of voice or expressions to guide </li></ul><ul><li>Check your professional body guidelines </li></ul><ul><li>Consider who you are talking to… </li></ul>
  28. 29. Top tips <ul><li>Develop an online professional profile that is coherent with you face to face approach </li></ul><ul><li>Give a bit of your professional self: </li></ul><ul><ul><li>Share and reflect about your work </li></ul></ul><ul><ul><li>allow others to provide feedback </li></ul></ul><ul><li>Cultivate the network around you </li></ul><ul><ul><li>Participate actively in discussions of your area </li></ul></ul><ul><ul><li>Become known among peers </li></ul></ul>
  29. 30. Your digital profile
  30. 31. Our online presence <ul><li>Vitae NW Hub: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>