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Federico Fragasso - Improving Web Strategies and maximizing Social Media Presence of LLP Projects

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On 13 June 2013, Federico Fragasso from Pixel in Italy gave this presentation about the Web2LLP project during the 3rd edition of the Future of Education Conference (http://conference.pixel-online.net/foe2013/), held in Florence (Italy). Find out more from http://www.web2llp.eu.

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Federico Fragasso - Improving Web Strategies and maximizing Social Media Presence of LLP Projects

  1. 1. Improving web strategies & maximizing social media presence of LLP projects I m p r o v i n g W e b S t r a t e g i e s a n d m a x i m i z i n g S o c i a l M e d i a P r e s e n c e o f L L P P r o j e c t s Federico Fragasso, PIXEL, Italy We b 2 L L P This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
  2. 2. Improving web strategies & maximizing social media presence of LLP projects Social Media
  3. 3. Improving web strategies & maximizing social media presence of LLP projects Dissemination and Exploitation of Results
  4. 4. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects • Lack of skills and competences of LLP project teams regarding the effective use of Internet & social media (SM) tools • Loose embeddedness of SM in the communication strategy set up by LLP project managers
  5. 5. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects
  6. 6. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects • 93% of the sample had a project website • 7% of the sample had no internet presence at all
  7. 7. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects • 47 projects (31% of the sample) had at least 1 SNS account • Only 6 Projects (4% of the sample) had more than 1 SNS account Social Networking Sites
  8. 8. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects Media sharing tools were only used by 8% of the sample Media Sharing 5% of the sample used video sharing tools (YouTube/ Vimeo) 3% of the sample used pictures sharing tools (Flickr/ Picasa)
  9. 9. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects Use of Others Social Media • A Blog was used by 7% of sample • Microblogging (Twitter) was used by 15% of sample • A social bookmarking application was used 0.6% of sample (only 1 project) • No project had a Presentation Repository • Widgets enabling rapid sharing (AddThis button) were used by 6.25% of sample
  10. 10. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects The Causes • lack of visibility of good practices in the field, displaying what can be achieved in an LLP context through the use of social media. • lack of information on how to use social media tools in the framework of a dissemination/exploitation strategy of an LLP project • lack of time for project managers to customise a web strategy which can boost dissemination and exploitation of results for LLP projects.
  11. 11. Improving web strategies & maximizing social media presence of LLP projects Project Objectives • Raise the visibility of innovative good practices in the use of social media for LLP projects, • Develop training material (handbooks and tutorial videos) • Provide customised training based on a bottom-up approach, mindful to the needs of each project
  12. 12. Improving web strategies & maximizing social media presence of LLP projects Identification of good practices in the field Main Project Activities http://www.web2llp.eu/videos
  13. 13. Improving web strategies & maximizing social media presence of LLP projects Main Project Activities http://www.web2llp.eu/training Development of Training Material
  14. 14. Improving web strategies & maximizing social media presence of LLP projects Main Project Activities http://www.web2llp.eu/handbooks Handbooks Development of Training Material
  15. 15. Improving web strategies & maximizing social media presence of LLP projects Development of Training Material Main Project Activities http://www.web2llp.eu/tutorials Video Tutorials
  16. 16. Improving web strategies & maximizing social media presence of LLP projects Main Project Activities Delivery of Face-to-Face Training Customised Training
  17. 17. Improving web strategies & maximizing social media presence of LLP projects Main Project Activities Delivery of On-Line Training Customised Training http://www.web2llp.eu/training/online
  18. 18. Improving web strategies & maximizing social media presence of LLP projects • Project Website • Video Showcase • Handbooks • Video Tutorial • On-line Training Main Project Outcomes http://www.web2llp.eu/home http://www.web2llp.eu/videos http://www.web2llp.eu/handbooks http://www.web2llp.eu/tutorials http://www.web2llp.eu/training/online
  19. 19. Improving web strategies & maximizing social media presence of LLP projects Project Website Main Project Outcomes http://www.web2llp.eu/home
  20. 20. Improving web strategies & maximizing social media presence of LLP projects For more information, helpdesk and our training courses http://www.web2llp.eu/ Follow us and connect with us https://twitter.com/Web2LLP http://groups.diigo.com/group/web2llp Learn more about Web2LLP This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu

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