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Improving web strategies & maximizing social media presence of LLP projects
I m p r o v i n g W e b S t r a t e g i e s
a ...
Improving web strategies & maximizing social media presence of LLP projects
Social Media
Improving web strategies & maximizing social media presence of LLP projects
Dissemination and Exploitation of Results
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Needs Analysis on 150 randomly selected LLP
pr...
Improving web strategies & maximizing social media presence of LLP projects
Project Objectives
• raising the visibility of...
Improving web strategies & maximizing social media presence of LLP projects
• Needs analysis
• Identification of good prac...
Improving web strategies & maximizing social media presence of LLP projects
Identification of good practices in the field
...
Improving web strategies & maximizing social media presence of LLP projects
Development of Training Material
Main Project ...
Improving web strategies & maximizing social media presence of LLP projects
Development of Training Material
Main Project ...
Improving web strategies & maximizing social media presence of LLP projects
Development of Training Material
Main Project ...
Improving web strategies & maximizing social media presence of LLP projects
Development of Training Material
Main Project ...
Improving web strategies & maximizing social media presence of LLP projects
• Project Website
• Video Showcase
• Handbooks...
Improving web strategies & maximizing social media presence of LLP projects
Project Website
Main Project Outcomes
http://w...
Improving web strategies & maximizing social media presence of LLP projects
For more information, helpdesk and our
trainin...
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Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Presence of LLP Projects

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On 5 March 2013, Lorenzo Martellini from Pixel in Italy gave this presentation about the Web2LLP Project, during the annual INTED Conference (http://iated.org/inted2013/) held in Valencia (Spain). In it, the state of the art as far as internet presence of LLP projects was presented, highlighting the reasons which led to the project’s development. The solutions proposed by the project team were also exposed, including the training material developed in the framework of the project and collected on project website http://www.web2llp.eu.

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Lorenzo Martellini - Improving Web Strategies and maximizing Social Media Presence of LLP Projects

  1. 1. Improving web strategies & maximizing social media presence of LLP projects I m p r o v i n g W e b S t r a t e g i e s a n d m a x i m i z i n g S o c i a l M e d i a P r e s e n c e o f L L P P r o j e c t s Lorenzo Martellini, PIXEL, Italy We b 2 L L P This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
  2. 2. Improving web strategies & maximizing social media presence of LLP projects Social Media
  3. 3. Improving web strategies & maximizing social media presence of LLP projects Dissemination and Exploitation of Results
  4. 4. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects • Lack of skills and competences of LLP project teams regarding the effective use of Internet & social media (SM) tools • Loose embeddedness of SM in the communication strategy set up by LLP project managers
  5. 5. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects
  6. 6. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects • 93% of the sample had a project website • 7% of the sample had no internet presence at all
  7. 7. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects • 47 projects (31% of the sample) had at least 1 SNS account • Only 6 Projects (4% of the sample) had more than 1 SNS account Social Networking Sites
  8. 8. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects Media sharing tools were only used by 8% of the sample Media Sharing 5% of the sample used video sharing tools (YouTube/ Vimeo) 3% of the sample used pictures sharing tools (Flickr/ Picasa)
  9. 9. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects Use of Others Social Media • A Blog was used by 7% of sample • Microblogging (Twitter) was used by 15% of sample • A social bookmarking application was used 0.6% of sample (only 1 project) • No project had a Presentation Repository • No project had a web 2.0 public library • Widgets enabling rapid sharing (AddThis button) were used by 6.25% of sample • An SM feed (Twitter, Flickr or Picasa) was used by 5% of sample
  10. 10. Improving web strategies & maximizing social media presence of LLP projects Needs Analysis on 150 randomly selected LLP projects The Causes • lack of visibility of good practices in the field, displaying what can be achieved in an LLP context through the use of social media. • lack of information on how to use social media tools in the framework of a dissemination/exploitation strategy of an LLP project • lack of time for project managers to customise a web strategy which can boost dissemination and exploitation of results for LLP projects.
  11. 11. Improving web strategies & maximizing social media presence of LLP projects Project Objectives • raising the visibility of innovative good practices in the use of social media for LLP projects, in order to promote a common understanding as to how social media can be used as part of an effective dissemination and exploitation strategy in the framework of LLP projects • providing customised training based on a bottom-up approach, mindful to the needs of each project, so that managers of LLP projects can develop the necessary skills to promote their results in the way which is more suitable for them
  12. 12. Improving web strategies & maximizing social media presence of LLP projects • Needs analysis • Identification of good practices in the field • Development of training material • Delivery of training course Main Project Activities
  13. 13. Improving web strategies & maximizing social media presence of LLP projects Identification of good practices in the field Main Project Activities http://www.web2llp.eu/videos
  14. 14. Improving web strategies & maximizing social media presence of LLP projects Development of Training Material Main Project Activities http://www.web2llp.eu/training
  15. 15. Improving web strategies & maximizing social media presence of LLP projects Development of Training Material Main Project Activities http://www.web2llp.eu/handbooks Handbooks
  16. 16. Improving web strategies & maximizing social media presence of LLP projects Development of Training Material Main Project Activities http://www.web2llp.eu/tutorials Video Tutorials
  17. 17. Improving web strategies & maximizing social media presence of LLP projects Development of Training Material Main Project Activities Delivery of Training
  18. 18. Improving web strategies & maximizing social media presence of LLP projects • Project Website • Video Showcase • Handbooks • Video Tutorials Main Project Outcomes http://www.web2llp.eu/home http://www.web2llp.eu/videos http://www.web2llp.eu/handbooks http://www.web2llp.eu/tutorials
  19. 19. Improving web strategies & maximizing social media presence of LLP projects Project Website Main Project Outcomes http://www.web2llp.eu/home
  20. 20. Improving web strategies & maximizing social media presence of LLP projects For more information, helpdesk and our training courses http://www.web2llp.eu/ Follow us and connect with us https://twitter.com/Web2LLP http://groups.diigo.com/group/web2llp Learn more about Web2LLP This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu

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