Learning by sharing
• Some background on social media
• Social Media for Development
• Some practical tips and tricks to get started
Some questions for you
• Work experience?
• Teaching experience?
• Experience in the development sector?
• Experience in social media?
• Masters’ thesis?
Talk to your fellow students
Share information that you think may be useful to the other
- about your project
- about future plans
- about things you have read, approaches you are using
Find valuable inputs for your project
get to know each other on more
Follow-up: exchange contact
information (e-mail, telephone,
social networking, etc.)
Follow-up depends on
what you want out of the
Not easy to do – you
need to get over
You need to have
common ground to
build the relationship
How can social media enhance my
work, my studies, my career?
It can jeopardize
You can learn
Social media can
be used to get
You need to process
all the information
you get from social
• Large Global Organisations
• Small Organisations
• Educational Organisations
Use social media to connect with organisations and
individuals in the field
Share their new resources, new publications, etc.
What they share can also indicate shift in policies,
priorities, shift in approaches, etc.
Marketing vs. Real
• EU DG Development: twitter
• European Commission DG Environment (FB)
• Bill and Melinda Gates Foundation
– The One Campaign – making yourself heard
• Wellcome Trust
– Sharing results of the grants (blog, youtube)
Use social media to talk about their activities
and raise their profile
Share their own work as it happens
Join in discussion
Form a community around their activities
• Honeybee Network:
• Digital Green
• Opportunity to engage in conversations and
• Attract more students (e.g. iTunesU)
• Attract new students
• New Knowledge, new collaborations
• You can discover grassroots activities
• You can converse with them directly!
with the people who are doing the activities daily
knowledge sharing becomes much easier
• Motivation increases with acknowledgement and
• TED talks
– focus on the individual
– Raising profile of social entrepreneurs (fellows)
– Enabling direct interaction
How can social media be used in
grassroot educational projects?
How can effects be monitored and
measured?Others can steal your
BUT can ideas be
stolen? Is it only the
can be proprietary?
Is your website
feedback can you
Focus the website
on a particular
You can use social
media to get your
project out there
The success of social
media – the amount
you socialize – also
depends your culture
• How do I present myself?
• How does my organisation/project want to
– 50 word bio/description
– Use a same bio across networks
– Use photo
• Who is my audience? Who do I want to reach?
• Where is my audience? Where do I reach them?
Where do I want to reach them?
– try out several places
– gauge the context/atmosphere of a network - how
does the network present itself?
– How do I want to use that network?
• What can I share with them?
– think of appropriateness of information and etiquette
Link up different social networks
e.g. tweet about new blog posts, blog about
things you pick up on other sites, etc.
It does take some time, but you gain a lot!
Give it time!
More links on