Workshop Social Media Marketing


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Workshop, together with Richard Voddé as part of the Staff Training Week of Fontys International Office in Venlo.

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  • Round of introductions… Question: Did you exchange contact info? Was that just phone number and mail address? Or did you also exchange social media contact info like Twitter alias, Facebook URL, … ?
  • Short recap, you probably already know a lot about it if you attended Workshop 2 on Tuesday.
  • Better say it with a video.
  • Does size matter? Mobile:  5.3 billion mobile devices are used worldwide — that’s 77 percent of the world’s population Smartphones:  21.8 percent of all mobile devices are smartphones. Skype:  Mobile usage continues to increase thanks to Skype’s wise investment in apps and its mobile platform Facebook:  Now tops 629 million registered users with almost 250 million people accessing the site via mobile Qzone:  China’s version of Facebook, Qzone, is experiencing supernova-like growth with 480 million registered users Twitter:  Broke the 200 million registered user mark with nearly 40 percent of people tweeting via mobile Email:  Hotmail still dominates email, but Gmail is gaining fast Yelp:  Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy Foursquare and Gowalla:  These geosocial specialists are still growing, but growth seems to be slowing down a bit YouTube: official statement : hundreds of millions of users…every minute > 24 hours of video (and rising) Google+ 25 million
  • Brian Solis is principal at  Altimeter Group , a research-based advisory firm. He presented the above Conversation Prism. It shows a number of services / sites / products that all relate to a part of the whole spectrum of services that are part of the portfolio of services that make up Social Media. Remember: there are a lot of options, depending on what you choose (= where your customers are!)
  • Another clip…one of many available on the internet!
  • So can you afford not to be there?
  • Look it up on the laptops….
  • Jeff Jarvis – Dell Hell – Dell did not respond at first. Now they have a number of twitter accounts, blogs and a facebook page and use Twitter to make extra money.
  • Workshop Social Media Marketing

    1. 1. Workshop7: Social Media Marketing November 9, 2011 Pierre Gorissen / Richard Voddé Fontys University of Applied Sciences
    2. 2. What are we going to do? <ul><li>Introductions </li></ul><ul><li>Social Media </li></ul><ul><li>Marketing (old and new) </li></ul><ul><li>How do universities use Social Media? </li></ul><ul><li>How to develop a Social Media Strategy </li></ul><ul><li>Wrap-up (15:00) </li></ul>
    3. 3. Who are we? <ul><li>Pierre Gorissen </li></ul><ul><ul><li> (in Dutch) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    4. 4. Who are we? <ul><li>Richard Voddé </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    5. 5. Who are you?
    6. 6. Social Media   &quot; a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content .&quot; Kaplan, Andreas M.; Michael Haenlein (2010)
    7. 7.
    8. 8. Does size matter?
    9. 9.
    10. 10. Marketing Old versus New
    11. 11.
    12. 12. How does this video make you feel?
    13. 13. Facts <ul><li>Your / our “customers” have changed! </li></ul><ul><li>They use social media </li></ul><ul><ul><li>To find information… </li></ul></ul><ul><ul><li>To ask questions… </li></ul></ul><ul><ul><li>To talk about… </li></ul></ul><ul><ul><li>To complain… </li></ul></ul><ul><ul><li>about you / your organisation! </li></ul></ul>
    14. 14. Question(s): What does the world say about your institution? Did you know that? What are you going to do about it now you know?
    15. 15. How do Universities use Social Media?
    16. 16. Using Social Media <ul><li>Gather and share information </li></ul><ul><li>Showcase student and faculty work </li></ul><ul><li>Create a dialogue with/through students </li></ul><ul><li>Provide a platform to broadcast events </li></ul><ul><li>Emergency notification </li></ul><ul><li>Contact with alumni </li></ul><ul><li>Webcare </li></ul>
    17. 17. Gather and share information
    18. 18. Produce, not just promote
    19. 19. Showcase student and faculty work
    20. 20. Create a dialogue
    21. 21. Provide a platform to broadcast events
    22. 22. Emergency notification
    23. 23. Contact with Alumni <ul><li>Help alumni find jobs </li></ul><ul><li>Connect to them for fundraising </li></ul><ul><li>Let them spread information </li></ul><ul><li>Promote alumni networks and content </li></ul>
    24. 24. Contact with Alumni
    25. 25. Webcare
    26. 26. Building a strategy 1/2 <ul><li>Who is your target group? </li></ul><ul><li>Where are they now? </li></ul><ul><li>What is your current image? </li></ul><ul><li>What value can you add? </li></ul><ul><li>What is your budget? </li></ul><ul><li>How do you track social media? </li></ul>
    27. 27. Building a strategy 2/2 <ul><li>Set up your presence </li></ul><ul><li>Set up a publishing structure </li></ul><ul><li>Engage (communicate) </li></ul><ul><li>Call to Action </li></ul><ul><li>Measure results </li></ul><ul><li>Re-adjust your efforts </li></ul><ul><li>Measure ROI </li></ul>
    28. 28. Wrap-up What are you going to do when you get back at your university?
    29. 29. Thank you for your active participation! <ul><li>Richard Voddé - [email_address] </li></ul><ul><li>Pierre Gorissen - [email_address] </li></ul>