Design2Disrupt: Menno van Doorn - Setting the Stage

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VINTlabs | The Sogeti Trendlab

Technology

„Our competitors, particularly digital native ones,
treat platform innovation as a core function”

„Now any terrorist group can pinpoint targets with
GPS devices they buy of Amazon.com”

11M+ 1 million guests per
month in 2014
Total Airbnb Guests
11M
8M
6M
3M
0M
2008 2009 2010 2011 2012 2013 2014

technology irruption business disruption

Old disruption Digital disruption
10 X The
Innovators
1/10th
The costs
100 X
The Power

„The single biggest reason for companies to
fail, is that they overinvest in what is, as
opposed to

„Institutions will try to preserve the problem
to which they are the solution”

Are you fast enough to deal with the
New Normal of digital disruption?
Can your company be as disruptive
as a start-up?
Is the obsession with the customer
experience driving all your design decisions?

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Design2Disrupt: Menno van Doorn - Setting the Stage

2. „Our competitors, particularly digital native ones, treat platform innovation as a core function”

3. „Now any terrorist group can pinpoint targets with GPS devices they buy of Amazon.com”

4. DISRUPTION IS THE NEW NORMAL

9. SPEEDING ADOPTION

10. BIG BANG DISRUPTION

11. DECREASING COMPANY LIFESPAN

12.

13. 11M+ 1 million guests per month in 2014 Total Airbnb Guests 11M 8M 6M 3M 0M 2008 2009 2010 2011 2012 2013 2014

14. Wait + See = Please make me irrelevant

15. technology irruption business disruption

16. Old disruption Digital disruption 10 X The Innovators 1/10th The costs 100 X The Power

17. „The single biggest reason for companies to fail, is that they overinvest in what is, as opposed to

18. „Institutions will try to preserve the problem to which they are the solution”

19.

20. Are you fast enough to deal with the New Normal of digital disruption? Can your company be as disruptive as a start-up? Is the obsession with the customer experience driving all your design decisions?

Design2Disrupt: Menno van Doorn - Setting the Stage

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