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Digitalization
Aligningcustomerexperience,platforms
and players
March 18th 2016
MilošRadović,Digital Business & Innovations
Miloš Radović
Senior Business Developer
Digital Business & Innovations
milos.radovic@swisscom.com
@milosradovic
Digitalization!
We’re living in an
experience economy!
Economic & social development
Product focused society
Economic & social development
Product focused society Informationfocused
society
Economic & social development
Product focused society Informationfocused
society
Experience focused
society
Economic & social development
Need:
Quality of life,
relief and
safety.
Behaviour:
Buy & Own
Differentiation:
Product quality,
durability und
reparability
Economic & social development
Need:
Information,
communicationand
entertainment.
Behaviour:
Use & Connect
Differentiation:
Usability, speed and
variety
Need:
Quality of life,
relief and
safety.
Behaviour:
Buy & Own
Differentiation:
Product quality,
durability und
reparability
Economic & social development
Need:
Creating lasting life
experiences.
Behaviour:
Experience & Share
Differentiation:
Quality of service and
size of the ecosystem
Need:
Information,
communicationand
entertainment.
Behaviour:
Use & Connect
Differentiation:
Usability, speed and
variety
Need:
Quality of life,
relief and
safety.
Behaviour:
Buy & Own
Differentiation:
Product quality,
durability und
reparability
What are the success
factors within the
«experience economy»?
Co-Operative EconomyEcosystem
Success factors
Brand
Brand as an experience!
Brand Ecosystem Co-Operative Economy
Staging the experience
Product + Brain + Experience
18.03.16 Mobile. Flughafen. Innovation. Web. Native
Virtuell real
Health & Fitness
The ecosystem as a «lock-in»
Brand Ecosystem Corp Economy
Stronger through partnerships
Brand Ecosystem Co-Operative Economy
Create win-win situations!
Competing against Amazon?
Core Business Growth Areas
9 Months
2 Weeks 2 Weeks 2 Weeks
SaaS, we can!
Understanding clients!
Swisscom
Enterprises
Clients
Swisscom
Enterprises
Clients
BUSINESS MODELS
PROCESSES EXPERIENCE
Swisscom
Enterprises
Clients
PROCESSES EXPERIENCE
TRANSFORM
BUSINESS MODELS
«We didn‘t expect that, at all!
We create new experiences!
Mobile Lösungen am POS
Think in ecosystems and
engage with partners!
Business relationship based on mutual
trust, openness and shared rewards
Innovation braucht ein inspirierendes Umfeld
Collecting, analysing and combining data
from different parties
PaaS we want!
Don‘t forget to have fun!
Thank you!

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