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Design2Disrupt: Patrick Kalaher (Frog) - A Dirty New World

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Design2Disrupt: Patrick Kalaher (Frog) - A Dirty New World

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Design2Disrupt: Patrick Kalaher (Frog) - A Dirty New World

  1. 1. SOGETI HOW TO DESIGN TO DISRUPT A DIRTY NEW WORLD PATRICK KALAHER VP OF TECHNOLOGY STRATEGY, FROG 4-31: ;5 In* *: 7 å' ' a -&“ _ L ; I “I 7 7 vi: 1 ' _ I '. ' I 7 'I ' _I7 . i 1,* [;7 7'- . _, .I - i. _ Å l. ⁄, ,/ f . -'4 ' 'ip' 'L › _ r uno-W 'r
  2. 2. I THIS IS WHAT WE'RE FAMOUS FOR
  3. 3. - 1 m BLOOMBERG IS DATA i »» i “ news nszncLEs Anonmzvs on sun: ' n anoomumc P. .“. '.E. L.'E. 'TE° ”m” 945,000 420 covznnucm CONTRACIS TRACKED AN NUALLY WBUCÅYWNS REL* non-mai. .. ON BLOOMBERG DATA
  4. 4. . . .: 1 V l: . ' *f á j '. A z . V - ; V _ K . ' “ , v ' 3 › ' I '= ' ' . ' : <- , I | >. _ . l"iv". .|i'ivi h I, I Å- " . _ _ _ ' _. › ›. _, . ___ l i "u ›' _ ' " *ä _ l . -. i _, , _ - = ,- _ v . _ - - V z 1 * °" '_ : r _, , * i * r _ w & p › . « . . "' Ht« x Q 4 “ u. * ä- , n . "; _. ' »m ⁄ 4. x w 0 æ-; sxg : I >- mi. . ' . - t'. J" | a , _ i _ " V I 1 all' 1 ; f [ /1 i -I l) I' , r' A4 'j' V r- ; I _ 1. . ' j' * | › - ' - , Å / v , ' . ü . i & , Vu _ l, › . . , , v , .0 0 1 . ,. . 1 I! li] ›. g' 4 L. v x . Å . x j x | « : › ' ' , L * ' l . -' -' * v- _ "' v* _ 1.- i * k' 'J' a ' ' ' V' ' 1 . ' i I 4 'i' . L 7 ; f , u [yunjgou41-15!! nuur«Iök-lilt]; u-Hññlüzdi-lunfüil-Bhlwnul-ln-lllntulzd. "
  5. 5. WE DESIGN TO DISRUPT rmlgc uz-mx mnkornglvihhlog (um/ ihc mlvvvu-x oI lhtngu/
  6. 6. rycvøvpç" J' . reägr- v . ç v I' . lg I, mjkIáå, I o IIWWIV . _ . o/çxêç* v, bio “ *MIAIAI 3"ë'se'å7“› › A x. ” 'O Qu, l §o°°”"9' . . *III-I 1 n* ç I "Wx , st u 'Om I ' . W * h _ " 1 , Iåao. o.r'&. _
  7. 7. .. .nutåimflfgøfllnz II UV' v r' MI; 7x67", 'Is IIWI : W I« s MM* 000,0. m .1 u. IM-Ixâäç'. NW« W'. I; .gføkbfofâss _ : åAçIsoläof III-Ice; w 1 , oa: ›9'$? i"§°-'3 * 'I-H-ötio. « ubåd f *›'«= ;›'«; ,»; ›=, »;= Wash: Kean cry › o b II, _4 gb". a *fw I I ; üiás M493.
  8. 8. minus - ›- IIEI-, a una-uma F3". SLIK Hill 'IIASIIÅÅ r vCIIIPICICF
  9. 9. 1 . IIPnH IiLÅH h . In' n. I' k. . I › »nu ç I . _ '-L. « 1'. I' nu. . ⁄ I . - I ETPÅII i- COST EFFICIENCY
  10. 10. 1 . IIPnH 1:11p« › ETPÅII i- COST EFFICIENCY
  11. 11. ê COMPLEXITY I COST 4 EFFICIENCY
  12. 12. "BigBelly uses solar power for 100% of its energy needs for trash compacting. The unit takes up as much space as the "footprint" of an ordinary receptacle- but its capacity is five times greater. increased capacity reduces collection trips and can cut fuel use and greenhouse gas emissions by 80%. " http/ /wviwbngbellycom/ sun "lil IIASII II s. . - . .-- --- __ __ _. . . . k mms: nen-ur 1mm u; 4 COMPLEXITY § COST 4 EFFICIENCY 4 COST 4 COMPLEXITY
  13. 13. i' www. w i . ' ii 'i 'I' q. 'IëtIIIIâëÅ, gg*IIg-Iåt "IN THE FUTURE, NOBODY WILL KNOW HOW TO MAKE A RUBBISH BIN. OR KEEP A STREET CORNER CLEAN. " -paraphrasing Matt Ridley
  14. 14. IT'S A DIRTY NEW WORLD Device design is breaking long-held rules Mobile networks are glitchy The IoT is messy and complicated, and failure can be expensive Pervasive computing is starting to offend people Connected device scenarios are hard work Emergent behavior has unintended real-world consequences
  15. 15. [JTS Å DIRTY MI? TWWQRLE The IoT is messy and complicated, and failure can be expensive Connected device scenarios are hard work Emergent behavior has unintended real-world consequences
  16. 16. i e i_. ._. ... __i , b222122 ›- > r" i. - smâf-âiâmfátlfpiæê i s« ø ' 'i'li'ä'l*q'“"l'9'* . , ” r« . Agáyçáfføiáiáë w 'e . %“§'§§üü§$§$». *« . g mn. , TT. , i f<w*w›#æ##li i i i "AN ESCALATOR CAN NEVER BREAK; IT CAN ONLY BECOME STAIRS. " - Mitch Hedberg
  17. 17. STAIRS . X1570 . all os . vil. .. ll file' ulevolåilsçlllllcll v' 'All l. . v
  18. 18. .ac - . . V? .- "y LH, l* 'Z Å. r. | i. l* i* u. , ' . « . . I _ i _ '- L 'Ga-t . ,JJ çx; O« O x ›; ;c2 n g'. - . I Ti r " : ,;1 , i i s' ' - » i , v . ⁄› / v? K' (l, T" f. _ x 34-12" . v . ' / ø 'ø 'fif' ' x , 4 , .. * i' t: ' ' ⁄ ' . , / , . I , NGT STMRS
  19. 19. n _. . n. l n . a . . _ _ . 1 _ å n . I v. .i o . . . s . Inf. .. iYt 4 _. . . ..N åvrf. i il v . m af . . u. .Mirai . , I e u . z . re l. , . . . . . . _ i. . . 4 Q . . e _ g J. et- i d H. s z. . . 1., _ , i i b. . _
  20. 20. SeeClickFix Old City, Philadelphia, PA Q ISSUES ÅNSWERS NIIGOHS WATCH ÅREÅS HOME ' ISSUES ' BROKEN BIG BELLV Broken Big Belly › Open ; '40 N -i! .': .'i›ii: *i1ri--: F>-, ..i. :i«. ii'-. i i" 1- ›1 S I N N I issue ID: 956204 IIFXTII Viewed: 10 times I _ Nelghborhood: Old city . - « -- , - Reponed vla: mobile application Reported: on 2014-02-24 S IA I RS DESCRIPTION This Big Belly trash reeeptacle does not compact the trash and the ironi panel no longer stays closed. -°"'-'°° ° 2 NEARBY ISSUES Vehicle Idling Pothole large pot hole Loitenng in rightmost E E soul. .
  21. 21. HOW T0 Liv/ E THES? a) REDESIGN THE PICKUP MONITOR b) ADD CAMERAS T0 IT C) SEND SOMEONE TO CHECK d) MAKE IT BIGGER e) NONE OF THE ABOVE
  22. 22. HOW TO SOLVE THIS? REDESIGN THE PICKUP MONITOR ADDCAMERASTOIT SEND SOMEONE TO CHECK MAKE IT BIGGER 0 n. 0 U' m älsø⁄søæz NONE OF THE ABOVE
  23. 23. WHY NUT? IT'S A DlRTY NEW WORLD YOU CÅN'T DESIGN FOR EVERY POSSIBLE FÅILURE STATE THE IOT IS ÅTEÅM SPORT TO BE DISRUPTIVE YOU HAVE TO DESIGN FOR DISRUPTION
  24. 24. ._ . :T M. . _ i
  25. 25. HOW TO DESIGN TO DISRUPT
  26. 26. FROG'S ADVICE 1. DON'T DESIGN THE WHOLE THING 2. DESIGN FOR MODULAR COLLABORATION 3. BE THOUGHTFUL ABOUT THE VALUE CHAIN AND THE SERVICE CHAIN 4. DESIGN AT THREE SCALES 5. ADOPT A BAYESIAN STRATEGY 6. INCLUDE THE HACKERS
  27. 27. DON'T DESIGN THE WHOLE THING
  28. 28. Raspberry Pi: 38.90 EUR 14 : O 1 ;2 1 6°C SD Card: 6.08 EUR Power adaptor for the Raspberry: 16.99 EUR SMIN áMlN Monitor: 29.55 EUR VIÅVÅLSSA/ VIANITTI V| A$GÅ@T"l/ VI›ÅVÅL1SÅ Power adaptor for the monitor: 14.14 IiUR Wi-fi USB adaptor: 12.08 EUR Total: 117.74 source Simone Lippolis lrog
  29. 29. DON'T DESIGN THE WHOLE THING SMART AC UNIT - CIRCUIT DIAGRAM LITTLEBITS, CLOUDBIT g 800700: mums. «
  30. 30. MANUALLY CHECK CAM ERA LIVESTREAM TURNS ON A SIRIN TRIGGERS IFTTT CREATES TEXT FILE IN DROPBOX ALL LIGHTS BECOME TAKES ISIGNT TRIGGEIIS AUDIO: PLAYS MOAR TRIGGERS AUYOMATOR FLÅSNING STROBES PHOTOS 'CONTACTING POLICE' SIREN AUDIO SCRIPTS
  31. 31. BE THOUGHTFUL ABOUT THE VALUE CHAIN AND THE SERVICE CHAIN
  32. 32. 'UCLHCKYH mdwnç, Market 'rzrn _ -á . W « agnazonmechamcalturk Sun/ In' Cloud / mw duel; rem Servuce (73 R(. "'! “rh. .'d| '0ffr nypme Work (T: firstf: T c! sources: salesforcecom Ilrslbulucom mlu rkcom laskrabbltoom
  33. 33. ADOPT A BAYESIAN STRATEGY
  34. 34. ADOPT A BAYESIAN STRATEGY GUESS AT THE ANSWER. ACQUIRE DATA AND ADJUST STRATEGY. REPEAT.
  35. 35. DESIGN AT THREE SCALES UNIT SCALE LOCAL SCALE PLANETARY SCALE EIEI EIEI Constrained systems for Edge compute systems Redundant. parallel specialized needs: constrained for real time needs: compute systems by compute, network. or general purpose ideally suited for power capabilities. computing pIatf0rms_ parallel processing and distributed storage needs: Big Data. TEND TOWARDS System on Chip Operating systems Hadoop Wireless Sensors Autonomous vehicles Data cemers Energy harvesting Smartphones Vlrtuahzahon Network appliances l source: nog l . _u. . u-. or . _.. ._. .. .v-v . un- : i 1; __u. . i. ..
  36. 36. 'iI. |i: u1åI: 's-1=: 'i.1å0›. .p GIV SYÅRYID Featured 1.0 JL. , ; æ__⁄r, . w y ALL TEESI l JUST $14 LIMITED IIMI (IDTEEPUBLIC SHOP Now MMM glat plain uld DIODER l. @ wall light g g nmruix- aëmnoulwoononimaçoioosn : ca un, Hun gin; nix: min O O us n: lnmvtori iwu nocnuvcnol mia-amning »man : haver z.
  37. 37. INCLUDE THE HACKERS DOC jmu-miiuakuum. . I 1- c n . num rintbuildxomuiivvInn: “Ul-i” Å Cl n Gveen Bean on Glthub › MakeaCasel ready for iDprinting' MOD YOUR FRIDGE (or other GE uppllonce) With the Green Bean Maker Module. you have a direct path into the brain ofyour kitchen appliances. Imagine doing things like controllingyour oven temperature with your phone or getting a text message when the dryer is done. You can make it happen with Green Bean. COMPUTFR OR RÅSPBFRRV PI! CRFFN BFANMODLJIF APPIIANCF WHAT DOES GREEN BEAN D ? Green Bean is only limited by your creativity : ind programming skills. Creen Bean enables you to access the microcomputer inside certain CE appliances so that you can build apps to control them.
  38. 38. INCLUDE THE HACKERS 9.9 jünullunllakulhdt. . i' 1- c n . mm tinttzuiid. r.umuzl<'vInn: n Green Bean on Glthub rtady for SDprintmg' › MakeaCase' FRIDGE nce) With the Green Bean Maker Module. you have a direct pat ofyour kitchen appliances. Imagine doing things like controllingyouroven temperature with your phone or get ge when the dryer is done. You can make it happen with Green Bean. COMPUTFROR RASPBFRRV P! ! APPIIANCF WHAT DOES GREEN at x Creen Bean is only limited by your creativity and programming skills. Green Be. äales you to access the microcompurer inside certain GE apphances so that you can build apps to control them
  39. 39. pct . . Cvmdhoulng ›. r mmm una-mm . -› c' a mm 'Jmrhwldzom IE “Vulbuild “ (io-mane a newwoddoflune applianoes. v. -n -r »vann-J wanna-ron "rp an«, »mg 'Al ›. .d› ; iuwiuian- . :Jm wm. ,. i.. .r s. ,-. .., r. › *__uuv. v ' . virvurlz 'lnmrx 'M1471 flunllulinblh n. . : inf . -.V Nvvwnlvv- nu. . . v lv 1 m. .›. n. rnnu nr: -n-i-uim navn. - . uu . , 'n' runpvvl v. .. . i:. .i. ›. ,u r' vi-, p ----› ›-›. .-p. -«- war. - ": n'v"x›. 'r: .mv var'. VIVIW . rn bl! win-o. : III I M06' I 2-161 . TO - I. *'. ›- --› v år Pmtluu- Se. . . .. ... i Y'»'. auq . .. . -. u, ” . ..w . . , .,, . »v _. . l »n ' . r.. .. . .›. .u c r . ulvrvar i. «. '.ui ur. .nr . .. u. . w. .. i, 4.. x . o »i-i-. w _. «- vw. . n. ,r w. n. . . -_ › n . a-e mmm. tin-ao. - x J. « væg/ Jagran: a . .> r J3AJDJCJ. 'J. (I. A uunl. vl. l.u_. rllvm' n«, i«- : 'I'vv"I'-1i m- '» --r . -- r' dwrwñl! v , .. .». ..r u. . ›« z, ... b; w nen-sn. -. mtknahv- n am - 01n"h4f⁄1'uI'(' ta'r). .w , _ _ . ..m-. u-. unraa l' . .. ..-«. .., m. . . i . .-. ,«. .. . . . . . .. .., -. n-. ..nm . w4. . .'IJI"JI: DI .1r_': q-'. -n. :-
  40. 40. WIMCH ONE HS MUST EIVEPDRTÅNT? 1. DON'T DESIGN THE WHOLE THING 2. DESIGN FOR MODULAR COLLABORATION 3. BE THOUGHTFUL ABOUT THE VALUE CHAIN AND THE SERVICE CHAIN 4. DESIGN AT THREE SCALES 5. ADOPT A BAYESIAN STRATEGY 6. INCLUDE THE HACKERS 7. OTHER
  41. 41. THE RUBBISH BIN, REDESIGNED FOR DISRUPTION * 6 I-H- . is M 2 EIEI 8% Q 4 3 -oo D” g 1 L
  42. 42. M. . . er _ u. . v› e. , , .s . A . ø I L 4 . . . ,HJ . .J. / x'. u« . . . .. .
  43. 43. PATRI K. KALAHER FR DE I N. M @KILLDOZR

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