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Perfect storm of opportunity in mobile today

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  • Wow, great info and great thoughts. Trying to get in front of this perfect storm with an opportunity for using mobile technology to collect and document shifted mindsets. Thanks for the awareness.
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  • @sonicrick Cheers on that!
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  • @VipulNakum1 I think usage is based on number of SIM cards which can be much more than one per device. Or maybe we are understating the world's population! Whatever, it's a big number and growing. Moore's Law at work here.
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  • @VipulNakum1 Usage is based on number of SIM cards which can be much more than one per device. Or maybe we are understating the world's population! Whatever, big numbers.
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  • @SnorriGudmundsson great days! so much creating... most of what i see today is derivative. but there's hope for invention on mobile still.
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Perfect storm of opportunity in mobile today

  1. A Perfect Stormof OpportunityBill GrossCEO & Founder of Idealab / UberMedia
  2. A Perfect Stormof Opportunity
  3. There truly never hasbeen a better time tobe in the technologybusiness…
  4. Theopportunity inmobile andlocal is juststaggering…
  5. Because the devicewe hold in our handsis like a “remotecontrol to our lives…”
  6. We use this devicefor directions, andfor advice…
  7. To figure outwhere to eat,where to play,where to shop,who to meet…
  8. And I feel we’reentering atransformative period.That almost alwayshappens about adecade into a newtechnology’s massadoption.
  9. For the first decade after theinvention of the moviecamera, it was placed in theback of a theater and filmeda play. Once they figured outthey could “move” thecamera, a revolution instorytelling occurred.
  10. Today we have thesesuper-computerson our bodies allday long…
  11. And right now weare witnessingmobile’s “movingof the camera”moment!
  12. Top 20 Countries in the World By Number of Cell Phones And this Mobile Revolution is Democratic Notice that these are mostly NOT the GDP leaders!12
  13. Just last year, Mobile Internet Traffic in India surpassed Desktop traffic!* *Other countries will follow this trend
  14. Global Mobile App + Advertising Revenue, 2008 vs. 2012E
  15. My context forthe future ofmobilemonetization…
  16. In the last 17 years since starting Idealab, I’ve started more than 100companies. Not all focused on monetization, but a few key ones have… 16
  17. These 10 companies that we started each hadan intense focus on local or mobile monetization 17
  18. It’s All About Me!It’s all about extremepersonalization, what isrelevant to ME, right whereI am now, and what I amdoing right this minute.Here are some examples:
  19. Dynamic Advertising:Combination of intent,proximity, timing, andcustomization is toopowerful to resist.Mobile coupons perform10x over paper.
  20. Driving 5 miles to astore takes 2.5 MILLIONtimes as much energyas walking 50 meters toa store!“Nudging” people costsorders of magnitudesless than relocatingpeople. Proximity = Probability
  21. Conquesting:Winning customerswhen they’ve alreadyshifted themselves toa particular mindsetis one of the biggestmobile opportunities.
  22. Ruth’s Christargets customerswithin 100 feetof competitorestablishmentsduring dinner hourswith a special offer.
  23. Domino’s:You’ve just sharedthat you’re cravingPizza — we canshow you an offershowing real-timedistance & compass
  24. Real-time creativemeans dynamic,interactive ad unitscan be generatedon-demand.Everything about theway the messagingis done needs to beshaken up.
  25. Today is onlyTwitter’s 7th Birthday.But we send nearlyhalf a BILLIONTweets per dayPublic social mediacan powerfullypredict intent.
  26. @Jane - I’m thirsty…
  27. Movement TargetingStationary Walking >2x
  28. It’s pouring!RegularTargetingWeather >3xTargeting
  29. Can youbelieve Carriedid that onHomeland?Context-sensitivealerts performmore than 10xbetter.
  30. Predicting Intent:Giving 5 billion mobileusers what they “wouldhave typed” is probablythe biggest technologyopportunity in history.
  31. Please continue theconversation with me: Bill@Idealab.com @Bill_Gross
  32. Texters images appearcourtesy of the artistJoseph Holmes and JenBekman Gallerywww.jenbekman.comwww.streetnine.comPresentation by Tom Hughes

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