Alberto PradoDigital Innovation: The next step in thedigital journeyAlberto Prado“Things”VINT Symposium 2013Alberto PradoA...
Confidential Alberto Prado 2
Confidential Alberto Prado 3
Confidential Alberto PradoThe world is changing… fast!4
Confidential Alberto Prado 5
Confidential Alberto Prado 6
Confidential Alberto PradoThe dawn of “smart vertical solutions”7
Confidential Alberto PradoOpportunities: What innovation challengescan be addressed with “smart solutions”?• Guidance and ...
Confidential Alberto PradoChallenges: What is in the way of making“smart solutions” successfulTechnology CommercialSensors...
Confidential Alberto PradoRecap: 4 things to take away1.  Societal behaviours have changed, creating disruption andpaving ...
Confidential Alberto Prado 11
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Digital Innovation: The next step in the digital journey | Alberto Prado @ VINT symposium THINGS 2013

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Digital Innovation: The next step in the digital journey | Alberto Prado @ VINT symposium THINGS 2013

  1. 1. Alberto PradoDigital Innovation: The next step in thedigital journeyAlberto Prado“Things”VINT Symposium 2013Alberto PradoAlberto Prado
  2. 2. Confidential Alberto Prado 2
  3. 3. Confidential Alberto Prado 3
  4. 4. Confidential Alberto PradoThe world is changing… fast!4
  5. 5. Confidential Alberto Prado 5
  6. 6. Confidential Alberto Prado 6
  7. 7. Confidential Alberto PradoThe dawn of “smart vertical solutions”7
  8. 8. Confidential Alberto PradoOpportunities: What innovation challengescan be addressed with “smart solutions”?• Guidance and coaching• Simplification of UI• Stimulate exploration• Personal analytics• Efficiency/Planning• Localisation• Sharing/FunMore meaningful,personalised andimmersive consumerexperiences8
  9. 9. Confidential Alberto PradoChallenges: What is in the way of making“smart solutions” successfulTechnology CommercialSensorsWhat/How can we measurethat others cannot?ConnectivityHow can we connect things in a waythat ensures interoperability?AnalyticsWhat can we see in the Datathat others cannot ?Consumer propositionWhat are meaningful digitalpropositions for consumers?Business ModelsHow should we charge for theconsumer value created?Go-to-marketHow should we sell these newintelligent solutions?9
  10. 10. Confidential Alberto PradoRecap: 4 things to take away1.  Societal behaviours have changed, creating disruption andpaving the way for a new world of opportunities and challenges2.  Smart vertical solutions will succeed first, transitioning product-only propositions towards solutions3.  Differentiation will come from whoever understands consumerneeds better and integrates digital technologies to deliver aunique ongoing consumer experience4.  Successful vertical propositions will eventually lead the creation ofecosystems of connected solutions, making IoT a reality10
  11. 11. Confidential Alberto Prado 11

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