Trend curator and business strategist John Sanei outlines what businesses need to do to navigate the rapidly changing economy of a hyperconnected world.

1. www.johnsanei.com
John Sanei
Trend Specialist, Business Strategist,
Entrepreneur and Speaker.

2. www.johnsanei.com
future focused?
how do we stay

3. www.johnsanei.com
how do we
achieve growth in this
rapidly changing future?

4. Jeremy Rifkin
Economic and Social Theorist
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6. energy
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transport
communication

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1st
industrial
revolution
19th century
energy
coal and
steam power
transport
locomotive and
the railroads
communication
steam power
printing and the
telegraph

8. energy
Watt and
Boulton Soho
Foundry
transport
Carnegie Steel
Company
communication
Friedrich Koenig,
Koenig and
Bauer AG

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energy
oil
transport
internal
combustion
engine
communication
centralised electricity
and the later the
telephone, radio
and television
2nd
industrial
revolution
20th century

10. energy
Edwin Drake,
Seneca Oil Company
transport
Karl Benz,
Mercedes Benz
communication
Alexander
Graham Bell,
American Bell
Telephone
Company

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energy
distributed,
renewable
energy
transport
driverless vehicles,
automated drones
communication
the internet
3rd
industrial
revolution
21st century

12. energy
Elon Musk,
Tesla Powerball
transport
driverless cars,
delivery drones
communication
google,
seamless internet

13. capitalist
market
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sharing
economy
consumers prosumers
win consumers and market share
marginal cost
cheaper products
beat competitors
brand-consumer tribes
near zero marginal cost
interchangeable & rapid sharing blueprints
align with competitors

14. “A half century from now, our grandchildren are likely to look back at the era of
mass employment in the market with the same sense of utter disbelief as we look
upon slavery and serfdom in former times. The very idea that a human being’s worth
was measured almost exclusively by his or her productive output of goods and
services and material wealth will seem primitive, even barbaric, and be regarded as
a terrible loss of human value to our descendants living in a highly automated world
where much of life is lived on the Collaborative Commons.”
- Jeremy Rifkin, Economic and Social Theorist,
the Fall of Capitalism and the Internet of Things
collaborative consumption

16. old world
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new world
consumers prosumers
one size fits all
propaganda
thats just the way
SABC news
hyper personilisation
radical transparency
hyper convenience
Twitter

18. 2020 - 5 billion
billions more…
2012 - 1.2 billion
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2023 - 7 billion

19. disrupt
digitise
dematerialise
demonetise
democratise

20. magazines
photography
movies
3D printers
education

22. need states
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23. personalisation

24. escapism

25. simplexity

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trends

28. innovation

29. trenovate™

30. consumer
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employee
industry

31. the world is divided into 3 major markets
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32. awareness markets
mature
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33. Guilt free consumption

36. escapism
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simplexity
personalisation

37. emerging
awareness markets
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38. Conspicuous consumption

41. personalisation
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simplexity
recognition

42. awareness
less affluent
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43. Necessity & reaching
consumption

44. Connectivity

45. Reverse Innovation

46. recognition
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simplexity
value

47. the consumer journey
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49. technohippie - mature market

50. jabulani bond - emerging market

51. mr shoeshine - left affluent market

52. product
packaging
experience
service
technology
social impact

53. are you willing to jump sectors to stay relevant?
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56. R.A.P.I.D Innovation
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57. www.johnsanei.com

58. Rethink your sector

59. introducing: ZERO-CLICK ORDERING
place your easy order by simply opening the app
CREATING LOYALTY
THROUGH DIGITAL
INNOVATION
Dominos is a tech company that happens to sell pizza

63. Awareness of your future consumer

65. Prototyping

66. product
packaging
experience
service
technology
social impact

67. Iterate, iterate, iterate

68. idea
build
product
measure
date
learn

69. Develop & do

70. R.A.P.I.D. Innovation
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rethink awareness prototype iterate develop

71. REWARD
The benefit you gain
from doing the habit.
if the reward is positive,
then you’ll have a desire to
repeat the action the next
time a reminder pops up.
Eventually, this repetition
will form a new habit.
REMINDER
the cue or trigger
that starts the habit.
ROUTINE
the action you take.
the habit itself.
1
3
2
the 3 R’s of habit formation

72. gamification
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73. online

74. real time data

75. instant gratification

76. retention

77. achievements

78. competition

79. loyalty

80. status enhancement

81. rewards

82. are you ready for the future?
capitalism bye bye sharing economy
trenovate key consumer R.A.P.I.D

83. www.johnsanei.com
John Sanei
Trend Specialist, Business Strategist,
Entrepreneur and Speaker.