1.
Egyptians brand
cattle to discourage theft
(still practiced today)
Telegraph
The telegraph solicits wealthy
AMERICANS with dubious
investment offers
The first RADIO advertisement
Montgomery Ward
produces the first mail
order catalog, helping
to establish
Direct Mail
Apple’s
infamous Macintosh Computer Superbowl
commercial airs
The Web
The Web hits one
million sites and is
a growing space for
marketers
CAN SPAM
Act begins the first reg-
ulation of marketing
online.
“LINKEDIN LAUNCHES”
The University of
Pennsylvania offers
“The Marketing of Products”
John Deere releases the first
customer magazine,
The Furrow
Benjamin Franklin
begins to publish
Poor Richard’s Almanack
Parliament requires
bakers to use
a distinctive
mark for the
bread they sold
Neil McElroy establishes
Brand Management at
P&G
David Ogilvy founds
Gallup’s Audience Research
Institute
to conduct
market research
Audio channel Radio
reaches 55.2% penetration,
enabling efficient political
propaganda and corporate
messaging to mass audiences
The first television ad appears
RCA broadcasts President Roosevelt’s
speech at the World’s Fair,
prompting early talk of
Television’s power to advertise
CompuServe
was the first major US
commercial Internet service
provider, using a technology
known as dial-up
First ever televised debate
of Nixon vs Kennedy
AOL opens
First attempts to monetize the web with
interruption
marketing
Google introduces pay-per-click Search
Engine Marketing with
AdWords
Staffelter Hof
establishes its brand
862
The book, Inbound marketing
is published
Social media
advertising
reaches
$6.2 billion
Only time will tell!
2700 BC
1266
1864
1872
1885
1922 1931 1932
1933
1939
19581960
1971
1984
1997 1998
2000
2001
200320072009
1941
2015
of
2700 BC
1383
1905
1985
1733
1969
1933
2013
2011
2004
Facebook
founded
Twitter
Launches & Marketo
is founded
Social media
use and social media
marketing on the rise
Google opens
Clean, protect and enhance your marketing data.
Sources:
http://en.wikipedia.org/wiki/History_of_marketing
http://www.knowthis.com/what-is-marketing/history-of-marketing
http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx
http://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/
http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/
http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/
http://en.wikipedia.org/wiki/Trademark
http://en.wikipedia.org/wiki/Brand_management
http://en.wikipedia.org/wiki/Guerrilla_marketing
http://en.wikipedia.org/wiki/Direct_marketing
http://en.wikipedia.org/wiki/Lester_Wunderman
http://en.wikipedia.org/wiki/Telemarketing
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
Josh Hill
Marketing Rockstar Guides
First computer modem
The first email
is delivered
Free ebook
bit.ly/Marketers-Win
Lowenbrau establishes its
lion mark