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UCT Upstarts 2015: Week 16: Logo Design sprint with Michele Bush


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UCT Upstarts 2015: Week 16: Logo Design sprint with Michele Bush

UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!

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UCT Upstarts 2015: Week 16: Logo Design sprint with Michele Bush

  1. 1. Your Logo is your brand DNA.
  2. 2. An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
  4. 4. 1. INTUITION “It is through science that we prove, but through intuition that we discover” Henri Poincare
  5. 5. 2. IMPROVISATION “Never play a thing the same way twice.” Louis Armstrong
  6. 6. 3. IMPERFECTION “Better a diamond with a flaw than a pebble without” Confucius
  7. 7. 4. PASSION “The most powerful weapon on Earth is the human soul on fire” Ferdinand Foch
  8. 8. 5. DIVERGENCE “Thinking isn’t agreeing or disagreeing. That’s voting” Robert Lee Frost
  9. 9. 6. PERCEPTION “The voyage of discovery is not in seeking new landscapes but in having new eyes” Marcel Proust
  10. 10. 7. CRITICAL THINKING “The eyes see only what the mind is prepared to comprehend.” Henri Bergson
  11. 11. INSPIRATION: This logo was created by Caroline Davidson in 1971 and it’s a great example of a strong, memorable logo, being effective without colour and easily scalable. Not only is it simple, fluid and fast but it also has related symbolism; it represents the wing in the famous statue of the Greek Goddess of Victory, Nike, which is a perfect figure for a sporting apparel business.