M&C SAATCHI MOBILEJames Hiltonjames@mcsaatchimobile.com14th April 2011
Why brands should invest heavily in mobile
“MOBILE IS THE MOST OVER-HYPED MEDIUM INTHE SHORT TERM AND THE   MOST UNDER-HYPED  MEDIUM IN THE LONG        TERM.”  MARTI...
‘MOBILE PHONES WILL REPLACE TV AS MOST IMPORTANT               MEDIUM FOR ADVERTISERS.’                   Andrew Robertson...
Most prolific device on EarthThere are now more than 5 billion  connections worldwide – more than the global adult populat...
Sales of Smartphones are up 98% worldwide              (year-on-year).                                            Source: ...
In 2012, more Smartphones will be sold than     desktop PCs and laptops combined.                                         ...
Smartphone adoption by market•   UK also has strong Smartphone adoption at 34.3% (21% 2009)•   UK is the fastest growing a...
DEMOGRAPHIC BREAKDOWN BY COUNTRY                                                                                          ...
Content being consumed•   Many factors are driving content consumption e.g. Smartphone and unlimited data plans•   Social ...
The opportunityMobile is without a shadow of doubt the largest game changer when it comes tomedia fragmentation and media ...
THE FUTURE
36 Golden Square, London W1F 9EEEmail: james@mcsaatchimobile.com         Tel: 0207 543 4600 web: www.mcsaatchimobile.com
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Keydev james hilton

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Keydev james hilton

  1. 1. M&C SAATCHI MOBILEJames Hiltonjames@mcsaatchimobile.com14th April 2011
  2. 2. Why brands should invest heavily in mobile
  3. 3. “MOBILE IS THE MOST OVER-HYPED MEDIUM INTHE SHORT TERM AND THE MOST UNDER-HYPED MEDIUM IN THE LONG TERM.” MARTIN SORRELL, CEO, WPP
  4. 4. ‘MOBILE PHONES WILL REPLACE TV AS MOST IMPORTANT MEDIUM FOR ADVERTISERS.’ Andrew Robertson - CEO, BBDO ‘IT OUGHT TO BE PHENOMENALLY POWERFUL AND MORE IMPORTANT THAN TV. SO WE SHOULD BE SPENDING 50% OF OUR MARKETING BUDGET HERE…’ James Eadie -Coca-Cola Marketing Manager‘I BELIEVE THAT MOBILE COULD BE ONE OF THE GREATEST MEDIA PLATFORMS EVER CREATED. IT COULD RIVAL TELEVISION, THE INTERNET AND LITERALLY ANYTHING.’ Peter Chernin, COO of News Corp
  5. 5. Most prolific device on EarthThere are now more than 5 billion connections worldwide – more than the global adult population. There are more mobile phones than TVs and computers combined. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
  6. 6. Sales of Smartphones are up 98% worldwide (year-on-year). Source: Gartner. November 2010
  7. 7. In 2012, more Smartphones will be sold than desktop PCs and laptops combined. Source: Morgan Stanley. October 2010
  8. 8. Smartphone adoption by market• UK also has strong Smartphone adoption at 34.3% (21% 2009)• UK is the fastest growing among the six markets below
  9. 9. DEMOGRAPHIC BREAKDOWN BY COUNTRY Mobile Internet AccessSource: Communications Market Report. Ofcom. December 2010
  10. 10. Content being consumed• Many factors are driving content consumption e.g. Smartphone and unlimited data plans• Social Networking is the fastest growing category
  11. 11. The opportunityMobile is without a shadow of doubt the largest game changer when it comes tomedia fragmentation and media consumption.Marketers have the ability to target handsets, locations, connections andinterests and the predominant payment mechanic is cost per engaged consumer.Smartphones has proven to attract key influencers, early adopters, brand loyalhigh disposable consumers.Media prices are influenced by supply and demand, with the huge volume ofmobile media available costs are a fraction of what brands are paying for onlinetraffic.Early Neilson data is very favourable to say the least.....................
  12. 12. THE FUTURE
  13. 13. 36 Golden Square, London W1F 9EEEmail: james@mcsaatchimobile.com Tel: 0207 543 4600 web: www.mcsaatchimobile.com

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