Mobile Commerce Summit Asia 2010

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Opening remarks and presentation for the Mobile Commerce Summit Asia which was held from March 24-25, 2010 in Manila, Philippines.

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  • Mobile Industry launched by NTT Japan in 1979 has grown & breached US$ 1 trillion in annual revenue Car, defense, food, mobile industries all trillion dollar industries
  • MMS, primarily used in Asia, reaches 46% of the planet
  • Car, defense, food, mobile industries all trillion dollar industries
  • MMS revenues in 2009 exceeded $29 billion more than either the global music industry ($20 billion) or Hollywood movie industry
  • Statistics 95% of all mobile phones have browsers Potential to deliver browser-based services to 3.4 billion people 3 times the number of personal computers in use on the planet
  • Ringback tones, especially in Asia are the biggest form of mobile music Sales in 2009 exceeded $4.1 billion compared to all Apple ITunes worth less than $2 billion VAS – music, gaming, news, video, education, info, health amounted to $98 billion in 2009 (38% increase from 2008)
  • Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage Out of 1 billion people in India, 200 million live in villages without FM coverage They still want info, music, news, sports, etc Countless VAS in India today deliver news, sports, pop music
  • Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage Out of 1 billion people in India, 200 million live in villages without FM coverage They still want info, music, news, sports, etc Countless VAS in India today deliver news, sports, pop music
  • Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage Out of 1 billion people in India, 200 million live in villages without FM coverage They still want info, music, news, sports, etc Countless VAS in India today deliver news, sports, pop music
  • Mobile phone is the most commonly used watch Mobile phone is the most used alarm clock Camera phones
  • Mobile Commerce Summit Asia 2010

    1. 1. 3rd Mobile Commerce Summit Asia 2010 March 23 – 26, 2010
    2. 2. Mobile Industry launched in 1979 has grown & exceeds US$ 1 trillion in annual revenue
    3. 3. MMS reaches 46% of the planet
    4. 4. 1.7 billion MMS users exceed 1.6 billion TV sets
    5. 5. <ul><li>MMS revenues in 2009 exceeded $29 billion more than either the global music industry or the Hollywood movie industry </li></ul>
    6. 6. Emerging Market <ul><li>Access to Personal Computer </li></ul><ul><li>Penetration Rate for TVs </li></ul><ul><li>Penetration Rate for FM Radios </li></ul><ul><li>Penetration Rate for Mobile Phones </li></ul>
    7. 7. <ul><li>95% of all mobile phones have browsers </li></ul><ul><li>Potential to deliver browser-based services 3.4 billion people </li></ul><ul><ul><li>3 times the number of personal computers in use on the planet </li></ul></ul>
    8. 8. <ul><li>Statistics </li></ul>Ringback tones Value-Added-Services Sales exceeded $4.1 B compared to ITunes
    9. 9. New Service Example Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage
    10. 10. New Service Example Out of 1 billion people in India, 200 million live in villages without FM coverage
    11. 11. New Service Example Countless VAS in India today deliver “Mobile Media” Revenue from Mobile Media exceeds all revenue from FM Radio
    12. 12. Mobile Industry – most widespread technology on the planet
    13. 13. History of Mobile Commerce <ul><li>Born in 1997 when 2 mobile phones enabled Coca Cola vending machines were installed in Finland relying on SMS messaging to send payment instructions. </li></ul><ul><li>1998 – first digital content sales as downloadable ringtones in Finland </li></ul><ul><li>1999 – first national commercial platforms using m-payment systems – Smart Money in the Philippines & I-Mode mobile internet platform by NTT DoCoMo Japan </li></ul>
    14. 14. Mobile Commerce Today Content Purchase and Delivery Location-based services (weather, local offers) Information Services (News, Sports, Traffic) Mobile Banking Mobile Money Transfer Mobile Brokerage Auctions Mobile Purchases Marketing & Advertising Mobile vouchers, coupons, loyalty Mobile Ticketing
    15. 15. Summit Agenda <ul><li>Growth of Mobile Commerce </li></ul><ul><li>Mobile Financial Services (Banking & MMT) </li></ul><ul><li>Mobile Payments and NFC </li></ul><ul><li>Partnership & Collaboration </li></ul><ul><li>New Dimensions for M-Commerce & Overcoming Challenges </li></ul><ul><li>Mobile Money Transfer & Mobile Banking Focus </li></ul>
    16. 16. Rural Bank M-Banking & M-Commerce Ecosystem via GCash Text-A-Sweldo (Salary Disbursement) Text-A-Remittance Cash-in/Cash-out (Face-to-Face Wallet Funding) Text-A-Credit (Loan / Credit Disbursement) Text-A-Withdrawal (Withdrawal from Bank Account to GCash Wallet) P2P (Purchase of Goods /Services) Text-a- BillPay (Bills Payment) P2P (Domestic Remittance) GCash2Load (Airtime Credit Purchase) Text-A-Payment (Loan payment) Rural Bank Intl. / Dom Remco’s P Text-A-Deposit (Deposit to Bank Account)
    17. 17. Thank You Email: [email_address] Websites: http://www.mobilephonebanking.rbap.org/ http://blog.mobilephonebanking.rbap.org/ Twitter: jvowens

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