1. We make it easy.
You make it
home.
How we market your home to be seen, stand out, and sell.

3. We understand that selling a home can be one of the most significant emotional and financial experiences in a person’s life. All home sellers have the daunting task of finding a new place to live, packing, organizing, financing and, last but not least, leaving a place of cherished memories.
The last thing any home seller needs to be worried about, is how their home is going to be effectively represented and marketed. At Royal Shell Real Estate, we make the process as easy and stress free as possible by maintaining an exceptional service standard, while providing the proper exposure your home deserves in today’s competitive marketplace.
“Our experience and passion is focused on one simple goal; Making selling easy.”
PRIORITY AND FOCUS

4. Things to consider when hiring a Realtor® to market and sell your property:
Strength of the brokerage
Experience
Expertise
Availability
Exposure
EDUCATED DECISION

5. THE BROKERAGE
“the roots of Royal Shell Real Estate began more than 40 years ago “
STRONG BROKERAGE

6. - Royal Shell Real Estate office
- Royal Shell Vacations office
- Royal Shell Real Estate, Rental & Vacation office
Bonita Springs
26811 South Tamiami Trail
27911 South Tamiami Trail – Promenade Office
Bonita Beach & Tennis
5800 Bonita Beach Rd Bonita Springs, FL 34134
Central Naples
3000 Tamiami Trail North, Naples, Florida 34103
Downtown Naples
601 South Fifth Avenue, Naples, Florida 34102
589 South Fifth Avenue, Naples, Florida 34102
Captiva Island 15050 Captiva Drive11499 Andy Rosse Lane
Sanibel Island Vacation Rentals
1547 Periwinkle Way
Sanibel Island 959 Periwinkle Way
1997 Periwinkle Way 1451 Middle Gulf Drive – Sundial Beach Resort
Fort Myers/Cape Coral
1870 Clayton Court, 7290 College Parkway
Ocala 8300 NW 31st Lane Road, Ocala, FL 34482
Southwest Florida Offices
STRONG BROKERAGE

7. Royal Shell Real Estate
Growth in Southwest Florida
2010
2011
2012
2013
$1.1 B Listed/Sold
GROWING BROKERAGE

8. Royal Shell Real Estate cares about our area and neighbors. We regularly support these fine organizations who help our neighbors and watch over the conservation of our unique natural resources:
American Cancer Society
BIG ARTS – Recipient of 2011 Angels of the Arts Organization of the Year award & Chrysalis Award for Cultural Achievement.
Children’s Center of The Islands
C.R.O.W. – Clinic for the Rehabilitation of Wildlife
FISH – Friends in Service Here
Hope Hospice
MAKE A WISH
PACE Center for Girls
PURRE – People United to Restore our Rivers & Estuaries
The Sanibel School
COMMUNITY MINDED

9. ik-ˈspir-ē-ən(t)s

10. Getting to Yes
Our unique approach to real estate has propelled Royal Shell Real Estate to the top in southwest Florida and North Carolina. Our approach highly values quality over quantity and has proven very successful. We hand select our sales associates and require extensive market experience and a proven track record with minimum closed sales in their market. We encourage and seek out self-starting agents who have advanced real estate education and earned specialized designations. We do this to ensure our clients are receiving representation from the finest, seasoned Realtors® in the area.
Navigating the successful purchase of your home begins with open and honest dialogue about your goals and objectives. A Royal Shell agent’s experience and counsel is an invaluable part of your home selling experience. From helping to price your home effectively, addressing home inspection concerns, coordinating an appraisal, to title search and settlement, at Royal Shell Real Estate we work hard to make this process easy for you.
EXPERIENCE
Experienced Agents
Uniquely Qualified
Market Intelligence
Time Tested

11. RECOGNIZED EXPERTISE

12. MARKET INTELLIGENCE
Our job is to make sure you make an informed decision with the most current facts and trends of the real estate market. Our Market Intelligence team follows the market to give you the edge.

13. ə-ˌvā-lə-ˈbi-lə-tē

14. YOU ARE OUR FOCUS
24 hours a day, 7 days a week
The personal touch is the first step in building trust. That’s why our office phones are answered by a person and not a machine. Accelerating the response time to an inquiry on your property can mean all the difference. The importance of contacting a sales prospect quickly cannot be overstated. Based on a national survey, businesses provide no response to email inquiries 51% of the time and, when they did respond, 70% of the time it took more than 24 hours. Our lead management systems provide a real time connection for immediate response and tracking. We make home buyer leads “fly” to your agent day or night, ensuring they are responded to immediately.
“Response time matters.”
AVAILABILITY

15. Royal Shell Real Estate knows that every opportunity for a buyer to see your home is important. Because of this we have invested in a service to maximize your availability. To do this, we outsource our showing desk to Centralized Showing Service, an online system and professional call center designed to provide greater opportunity for any agent to schedule a showing. They also screen agents to know who is making the appointment. In addition, this system automatically requests feedback from all showings, emails you the feedback and keeps this all in a historical log. SELLER BENEFITS:
Ability to schedule multiple appointments by calling one phone number.
Extended Hours: 8am to 8pm Monday through Saturday, 8am to 6pm Sunday.
Each appointment takes approximately 30 seconds to set up.
Professional and courteous customer representatives dedicated to each caller.
No busy signals.
Excellent answer times.
Ease of showing means the opportunity for more showings.
Track and review feedback comments you've received from agents showing your property.
Trained and responsible staff are able to handle sellers more professionally.
Centralized Showings - makes listings easier to show after most offices have closed.
Sellers are better informed of activity on their listings.
DEDICATED CALL CENTER
Open 30% longer than a standard real estate office

17. MARKETING
We maximize our marketing reach by casting a diverse web of marketing across a broad platform of media. Print advertising supplements our online and social media branding and product advertising. We evaluate each placement to determine advertising efficiency and effectiveness. Advertising is changed regularly to keep a fresh look and new sets of eyes looking at what Royal Shell has to offer.
Current advertising placement includes:
 Print Advertising for Branding
 Print Advertising for listings
 TV Advertising for Branding
 Online Advertising for Branding
 Online Advertising for Listings
 Online Websites for Buyers
 Social Media Presence
 Local Chamber memberships and participation
 Royal Shell Real Estate – HomeVUE publication
 iRoyal™ Global New Media Marketing Network
 Radio reaching into 35 feeder market states
EXPOSURE

18. EXPOSURE
We use photography that SHOUTS!
Pictures DO speak a thousand words and when today’s home buyers are searching online, it is the pictures that tell the story. We meticulously select the photos that will be your story teller.

19. Our advertising partners include names that exude luxury. The Robb Report Home & Style and the duPont Registry are integral parts of our expansive global marketing. The average income of the readers of these publications exceeds $1.2 million annually. These readers typically own a residence worth over $2 million and network in excess of $6 million on average. Distribution includes direct mailing to the locker rooms of the MLB, NHL, NFL, and NBA, PGA players, celebrities, Fortune 500 CEOs, and Forbes 400 CEOs. Over 44% of these readers own 2 or more household residences.
PRINT MEDIA

20. Our advertising partners include names that exude luxury. The Robb Report Exceptional and the duPont Registry are integral parts of our expansive global marketing. We know southwest Florida is a boater’s paradise. The duPont Registry Fine Boat editions are distributed at the Miami, Fort Lauderdale and Annapolis boat shows.
PRINT MEDIA

21. The NY Resident has been a staple in New York for over twenty years. Published 12 times a year with 120,000 copies being distributed through out New York City, Westchester, and Northern New Jersey each month. This publication has prominent placement in high end residences and businesses, as well as, high-traffic areas such as Grand Central Station and Penn Station. We also target geographic areas with specialized publications such as FINE Homes & Luxury Lifestyles.
PRINT MEDIA

22. For more than 40 years, Gulfshore Life has been the definitive luxury lifestyle magazine for Southwest Florida and its affluent residents and visitors. Published 12 times per year with paid subscriptions in 49 states and 10 countries, including 2,000 qualified, requested subscriptions to local business decision- makers and leaders.
NEWSSTAND COPIES are distributed at more than 400 outlets in Florida and in important out-of-state tourism feeder markets.
PRINT MEDIA

23. We employ neighborhood and community specific publications. Bay Watch News is one example that is delivered to over 3,100 homes and approximately 6,000 residents of Bonita Bay.
PRINT MEDIA

24. A monthly luxury lifestyle and literary magazine, Rhapsody offers a more focused approach to timely news and insights about the latest in culture, luxury goods, fine dining and hospitality. Rhapsody is created exclusively for United's premium-cabin customers and visitors to United Global FirstSM lounges and United ClubSM locations.
PRINT MEDIA

25. Arrive is Amtrak's onboard magazine for the Northeast’s 11 million business and leisure travelers. It provides millions of passengers with vital information and welcome entertainment to help make most of visits to the major destination cities along the 457 mile route from Washington D.C. to Boston.
PRINT MEDIA

26. Dreamscapes is Visit Florida sanctioned publication that focuses on spotlighting Florida. Distributed with The Globe all across Canada. Deamscapes reaches Ontario, British Columbia, Alberta, Manitoba/Saskatchewan and Quebec. The 2014 Florida Travel Guide is a high quality, perfect-bound magazine, and is published annually. Aimed at both the American domestic market and Canada, it is filled from cover to cover with stimulating and informative feature stories written by some of the top travel writers in the United States and Canada. Created to inspire and guide travelers, it covers each of Florida’s eight distinctive regions together with a selection of special features on topics such as family vacations, golf, spa life, beaches, art and culture, ecotourism,
water sports and theme parks.
PRINT MEDIA

27. The Naples Daily News and The Banner reach readers from Bonita south through Naples and onto Marco Island. Royal Shell Real Estate features their own 8 page real estate section inside the Sunday edition.
PRINT MEDIA
8 Page Real Estate Section

28. The Naples Daily News and The Banner reach readers from Bonita south through Naples and onto Marco Island. Royal Shell had dominant placement on both publications. Properties are advertised on the back page of both papers. In addition, sellers benefit from several other pages inside the Sunday Real Estate section of the Naples Daily News.
PRINT MEDIA

29. The News-Press reaches Lee, Collier, Charlotte and parts of Hendry and Glades counties. With a readership of over 500,000 weekly via subscription (425,000), educational distribution and rack sales, it reaches visitors and residents. Royal Shell Real Estate has the center spread in the Saturday HomeFinder in addition to agent featured property pages and the bottom of the Sunday Real Estate section.
PRINT MEDIA

30. The Cape Coral Daily Breeze is delivered to each Saturday to over 50,000 residents. Royal Shell Real Estate is prominently positioned on the front cover of the real estate section.
PRINT MEDIA

31. Reader Profile
The Florida Weekly reader is a 35- to 59-year-old, driving a new automobile, who owns or is ready to buy a home worth more than $300,000. Their family household income is more than $110,000. Target readers are college graduates, some with advanced degrees, who have sophisticated tastes and are active. They travel at least twice a year with one major trip. This audience prefers upscale restaurants, entertainment and is culturally engaged.
Business Professionals — These are driven business professionals who are committed to making a business or project succeed. They own small businesses, shops and restaurants. They are CEOs, retired upper management, general managers, directors and members of clubs and organizations. They invest in real estate and have strong relationships with local, state and federal government leaders.
Leisure Class — These readers have time available for ease and relaxation. They have freedom to choose a pastime, discover a new hobby and enjoy outdoor activities. They are members of country clubs and maintain large investment portfolios. They frequent local art galleries, attend the theatre and enjoy boating. Having fun can be a full-time job for these readers. Dining out, shopping and philanthropic works are top among their interests.
Circulation Overview: Florida Weekly is distributed through mailed subscriptions to business professionals, semi-retired full- and part-time residents in mostly gated communities.
PRINT MEDIA

32. Finally, our print media strategy encompasses getting in front of potential buyers while they are here for a seasonal or vacation stay. We look to local publications that commonly accompany people to the beach or in which they browse to get the local happenings. Royal Shell also publishes our own newspaper, HomeVue, with over 30 distribution locations and growing throughout southwest Florida. HomeVue features all Royal Shell homes for sale and showcases our luxury estates.
PRINT MEDIA

33. When guests are staying at any of our destinations our HomeVUE and Real Estate Collection magazines are part of their check-in packets or waiting for them in their rental. We cross-market to all destinations and feeder markets.
PRINT MEDIA

34. HomeVUE is distributed at 21 area Publix® locations, Sundial Beach Resort and inserted all Florida Weekly papers distributed at the Miromar Outlet Mall, Gulf Coast Town Center and Coconut Point. Additionally HomeVUE is available at all of our offices, many beach, shopping and restaurant locations on Sanibel and Captiva.
PRINT MEDIA
3306 Bonita Beach Rd, Bonita
24600 S Tamiami Trail Ste 218, Bonita
26841 S Tamiami Trail, Bonita
1616 W. Cape Coral Pkwy, Cape Coral
127 Cape Coral Pkwy W, Cape Coral
21301 S Tamiami Trail Ste 200, Estero
20311 Grande Oak Shoppes Blvd, Estero
20351 Summerlin Rd, Fort Myers
5997 S Pointe Blvd, Fort Myers
4600 Summerlin Rd, Fort Myers
15880 Summerlin Rd Ste 200, Fort Myers
11600 Gladiolus Dr, Fort Myers
13250 Fiddlesticks Blvd, Fort Myers
7950 Dani Dr, Fort Myers
4601 Tamiami Trail N, Naples
11200 US 41 N, Naples
5991 Pine Ridge Rd, Naples
2310 Pine Ridge Rd, Naples
2450 Vanderbilt Beach Rd, Naples
8833 Tamiami Trail N, Naples
7101 Radio Rd, Naples

35. A large part of our strategy is creating relationships with potential clients early in their process of finding a second home, vacation home or relocating to our area. Royal Shell Vacations and Rentals manages over 2,000 properties for either vacation, seasonal or annual rentals. High visibility of Royal Shell on their first visit is the start to a stream of future buyers. We want to guide the experience from their first visit to our area, to purchasing a vacation home of their own. We put our extensive real estate offerings in front of them prior to arrival, during the check-in process and throughout their visit.
ROYAL SHELL VACATIONS
& RENTALS

36. Thousands of guests check in through our doors to begin their experience of learning about beautiful southwest Florida and what it has to offer. This traffic is generated through a different advertising mix than real estate sales and includes an annual Google ad placement budget of over $800,000. These efforts bring over 200,000 people through our vacation and rental check-in doors annually.
Over 200,000 guests are exposed each year to our area and listings.
ROYAL SHELL VACATIONS
& RENTALS

37. “Royal Escapes” represents a national advertising campaign designed to reach prospective visitors to our area. Reaching into markets outside of Florida through the R&L Carrier New Orleans Bowl and into cities throughout the U.S., “Royal Escapes” can be seen on broadcast media and print that reaches 35 states.
ROYAL ESCAPES

38. Royal Destinations
ROYAL ESCAPES

39. Broadcast and digital marketing reach expands the Royal Shell Real Estate brand reaching more buyers and renters. Royal Shell Real Estate utilizes everything from traditional radio, iHeartRadio and local hometown TV to build a strong well known company brand.
Broadcast & Digital Reach
BROADCAST
TV, Radio and Digital Outreach
Play

40. Royal Shell Real Estate utilizes every form of branding to reach all market segments. This billboard is located on US-41 between Fort Myers and Bonita Springs. Billboards are also on I75 and US27 near Ocala.
Billboards
US-41 Tamiami Trail

41. Online Searching
Over 90% of all home buyers begin their home search online. It is critical that owners select a brokerage that is innovative and aggressively utilizing online marketing, social media and smart devices.
In addition to our flagship website, we utilize buyer sites and our rental and vacation websites.
To reach our globally connected world, your unique home will automatically be searchable by the internet’s largest and most prestigious web destinations thanks to our iRoyal™ listing syndication program.
TODAY’S BUYER

42. Listings are syndicated based on certain criteria and may not appear on all sites. Site list may be revised as traffic patterns and user interest changes. iRoyal™ is the Royal Shell way of consistently exploring new ways to forge our New Media Marketing Network for the greatest exposure and marketing effectiveness, both today and tomorrow.
The iRoyal™ Marketing System is designed to provide maximum global exposure to your property through the use of the latest websites, social networking and smart devices.
WHAT IS iRoyal™ ?
TODAY’S BUYER

43. Intelligent eBlast Network
With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers.
Open rates for email on smartphones have risen over 40% in the past couple of years, and individuals spend more time viewing media on digital devices than any other form.
To: All Waterfront Home Owners
DIRECT ACCESS

44. NATIONAL MEDIA PARTNERS
LISTING SYNDICATION

45. AFFILIATE MEDIA PARTNERS
LISTING SYNDICATION

46. REGIONAL MEDIA PARTNERS
LISTING SYNDICATION

47. Our elite listings are automatically fed to these global websites for maximum world-wide exposure.
GLOBAL ELITE MEDIA PARTNERS
Global Network of Exceptional Estates
LISTING SYNDICATION

48. GLOBAL ELITE MEDIA PARTNERS
Global Network of Exceptional Estates
LISTING SYNDICATION
Wall Street Journal Online Real Estate
Over 11,212,000 unique page views
159,962,000 total page views
Representing over 180 countries

49. GLOBAL ELITE MEDIA PARTNERS
Global Network of Exceptional Estates
LISTING SYNDICATION
www.dupontregistry.com attracts luxury buyers for properties from 190 countries with over 8 million page views each month.

50. GLOBAL ELITE MEDIA PARTNERS
Global Network of Exceptional Estates
LISTING SYNDICATION
Who’s Who in Luxury Real Estate Known in the industry for the last quarter-century as the Who’s Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 70,000 professionals in more than 85 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000.

51. GLOBAL ELITE MEDIA PARTNERS
Global Listing Service
Prestige MLS Members are selected according to their reputation, professionalism and high quality of service. The general criteria for selection and entrance in Prestige MLS Business Club are:
Great properties in Portfolio
Agency’s Global vision
International Clientele
Online visibility
Collaborative attitude
Good business ethics
Global Network of Exceptional Estates

52. GLOBAL ELITE MEDIA PARTNERS
100+ Members who share a Property Portfolio worth 10 Billion USD in:
France : Paris, French Riviera, Corsica, Bordeaux, Megève, Montpellier
Italy : Milan, Rome, Tuscany, Sicily, Apulia
Spain : Barcelona, Madrid, Marbella, Mallorca, Sitges
Switzerland : Geneva, Lausanne, Nyon, Verbier, Montreux, Gstaad, Crans-Montana
Germany : Munich, Berlin
Monaco : Monte Carlo
UK : London
Austria : Vienna, Salzburg
Belgium : Brussels, Knokke, Anvers
Sweden : Malmö
Luxembourg
Global Network of Exceptional Estates
Montenegro Morocco : Casablanca Brazil : Rio de Janeiro Costa Rica : San José, Manuel Antonio USA : Los Angeles, San Francisco, Virginia Australia : Melbourne Russia : Moscow, Novosibirsk UAE : Dubai
Global Listing Service

53. iRoyal™ offers extended national reach with hyper-local penetration through 350+ affiliate newspaper real estate websites!
LISTING SYNDICATION

54. Realtor.com Showcase
What other websites will my listings appear on as Company Showcase Listings?
REALTOR.com® is the exclusive web content provider for Move.com and MSN.com Real Estate.
What are the key benefits of the Company Showcase Listings?
• Increased Exposure on the Search Results Page & Listing Detail Page.
• Differentiation on the Search Results Page & Listing Detail Page.
• Ability to Customize and Enhance Listings

55. STRATEGIC PLACEMENT

56. By combining experience and local market knowledge with the dedication of providing consistent “white glove” service, we have created Royal Shell Real Estate, Inc. - a simple yet sophisticated full service real estate company. As we work daily and look towards our future, this group of core principles guides our actions:
 Focus on the needs of our client first and others will follow. Our long history of service from transportation, logistics and real estate has taught us that providing the best possible experience is best for future business. We believe every customer is important. We believe that their questions should be answered by experienced people who are committed to being knowledgeable and diligent.
Remain true to our boutique approach to real estate. Being big is not our goal and being great is not good enough. Our goal is simple, it has to be exceptional service, and that’s the Royal Shell way. We don’t work 9-5, we work start to finish. We are career minded professionals who understand the worries that accompany making such a major decision. We have a hands-on business philosophy which is especially important in an area as unique as the South Florida: we are in total control of all of our business matters at all times. We are flexible to each unique situation with management always available to help, guide or support.
We believe in promoting further education. Including contributions towards NAR real estate designations. We also believe in professional development supported by internal training and board participation.
Integrity and morals are the fibers that bind our organization together.
Have fun doing what you do, where you do it, and who you do it with!
OUR PHILOSOPHY

57. Our mission is to provide the southwest Florida area with exemplary service in a quality boutique environment, to provide agents and employees with opportunities for professional development and personal growth. Likewise, to provide partners and clients with maximized real estate asset value management. Royal Shell Real Estate will work diligently to provide our clients with the level of service they deserve and expect.
To our area residents we are dedicated to delivering exceptional service. Our goal is to be the real estate company of choice-a goal we will attain through our employees and agents. We understand that our clients define the standard of quality and service, and their loyalty must be earned. We will work to care for and maintain our land, islands, preserves and beaches where we live and work, for all to enjoy.
To our employees we are dedicated to developing our employees both professionally and personally. We understand that by supporting our employees with a dynamic work environment, ongoing support and opportunities, our business will continually succeed.
To our agents we are committed to providing first class facilities and support systems that take full advantage of both the technologies of today and tomorrow. We will quickly adapt to the market and to the diversity of our agents, owners, investors and guests. We will do this with sound leadership and unparalleled industry expertise with an unwavering commitment to “white glove” service.
It is our mission to provide a high level of integrity, ethics, quality and excellence in the real estate sales market.
Together with our associates we will work to market the benefits of our agency. We will remain the driving force behind the advancement of real estate sales, while at the same time improve the exceptional service and experience our company has to offer. We will strive to maintain a high level of commitment to client satisfaction while providing a value and quality exclusive to southwest Florida.
MISSION STATEMENT

58. We make it easy.
You make it home.