Colorado CMA


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Colorado CMA

  1. 1. Coldwell Banker #1 IN COLORADO
  2. 2. In Colorado, Coldwell Banker is a family of professionals dedicated to creating exceptional real estate experiences for our customers and communities through the passionate delivery of truly remarkable service. We pledge to promote a fun, fulfilling and respectful environment, one that is open to change and innovation, providing personal growth opportunities for all. We pledge to deliver truly remarkable service. Our Commitment…
  3. 3. COLORADO As the number one real estate company in Colorado and throughout the United States, Coldwell Banker Residential Brokerage represents hundreds of buyers and sellers throughout the state and across the nation, every day. Our powerful connections, together with our unmatched marketing resources, make it easy to see why no other company is better equipped to give your home the most competitive possible exposure and deliver more potential buyers to your front door. We’re proud so many people put their trust in us and we look forward to proving our reputation with you. Coldwell Banker has 16 convenient locations servicing the front range of Colorado. NUMBER ONE IN COLORADO Welcome to Coldwell Banker Residential Brokerage One out of every nine homes sold in the United States involves a Coldwell Banker Sales Associate
  4. 4. Where Home Begins…
  5. 5. TheSellingProcess Your Perfect Partner
  6. 6. Come Soar With Us…
  7. 7. COLORADO Why List with Coldwell Banker *Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar year 2011. $USD. **Ultimate Homes Lists Most Expensive Homes in U.S., July 2011 *** – January 14, 2011. Market Comparison Data fi lter: Sales Price: $500,000-$100,000 Prop.Types: SFH CondoTwnHm Areas:Adams (5579),Arapahoe (8387), Boulder - IRES (3590), Denver (9589), Douglas (5248), Larimer - IRES (4848), Broomfi eld - IRES (435), Jefferson (7032). Days on Market (DOM). List Price to Sales Price (LPSP). 8.2% Share 156 DOM 91.5% SPLP 7.6% Share 132 DOM 93.5% SPLP 6.8% Share 123 DOM 94.8% SPLP200 400 600 800 Sotheby’s Re/Max Alliance 9.1% Share 126 DOM 94.7% SPLP #1 DOM - Days On Market SPLP - Sale Price vs. List Price Units Sold Kentwood Coldwell Banker #1 IN THE LOCAL LUXURY MARKET SHARE#1 IN THE ENTIRE COLORADO MARKET 1. Colorado’s Market Leader 2. America’s Top Brokers 3. Unparalleled Marketing Exposure 4. Global Connections 5. International Reputation 6. Local Community Involvement P2JW174000-0-D007D0-1--------FL THE WALL STREET JOURNAL. FL,SA Friday, June 22, 2012 | D7D 2012 DollarVolume and Units Sold B = BILLIONS M = MILLIONS Denver Business Journal “The List” Sept. 6-12, 2013.April 2013, RISMedia’s Real Estate “The 2013 Power Broker Report” Re/Max Boulder $620 M $1.71 B $2.24 B $1.73 B $1.20 B $1.08 B $3.23 B The Kentwood Company Coldwell Banker Residential Brokerage Re/Max Alliance Re/Max Professionals The Group Inc. Fuller Sotheby’s International Realty
  8. 8. Helping Others…It’s What We Do
  9. 9. COLORADO Your Agent’s Commitment To You As a full-service Sales Associate, your Coldwell Banker Residential Brokerage professional will handle the complexities of your transaction so you have peace of mind throughout the process. Here is a look at the duties your Sales Associate will perform on your behalf… WE SET THE BAR. THEN RAISE IT. Expert Guidance • Provide a marketing strategy, a competitive market analysis and recommend an appropriate list price for the sale of your property • Market your property to buyers and other Agents utilizing all possible, appropriate methods • Make recommendations as to staging, potential repairs and cleaning your property, in order to make your home more attractive to buyers • Suggest quality professionals, including attorneys, handymen, stagers and inspectors • Guide you in making informed decisions leading to a satisfactory sale • Present and respond to all offers in a timely manner • Negotiate the best price and terms possible, always keeping your specific needs in mind Responsiveness • Act in good faith at all times • Obey your instructions • Return all calls and emails promptly Accounting • Receive and monitor all earnest money • Receive and deliver all documents in a timely manner Loyalty • Place your interests above all others • Keep your personal information strictly confidential Disclosure • Ensure that all parties in the transaction are fully informed about any material facts that may affect the transaction
  10. 10. COLORADO The Selling Process You decide to sell Select a Coldwell Banker Agent to represent you The Coldwell Banker Agent educates you on the selling process Discuss market momentum Coordinate marketing Conduct showings & provide feedback Attract qualified buyers Receive offer and begin negotiations Handle contract administration Recommend attorney Set and attend home inspection Monitor final loan approval Set up final walk-through Attend closing Moving day Coldwell Banker Premium or Previews International Marketing MLS Brochures/ mailings Internet websites Description with photos TV spot Yard sign Start Finish
  11. 11. COLORADO Where Buyers Come From While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why Coldwell Banker Residential Brokerage offers a powerful combination of expert real estate representation and a dominant Web presence. WHERE BUYERS COME FROM Where Buyers Found the Home they Actually Purchased Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers. Internet Builder Agent Newspaper Yard Sign Seller Friend Magazine 35% Agent 40% Internet 11% Yard Sign 6% 5% 2% 2% >1% WHERE BUYERS SEARCH FOR PROPERTY Information Sources Used in Home Search
  12. 12. COLORADO Evaluating the Competition PRODUCT VS. COMMODITY The traffic previewing your home during the first 21 days on the market When the home is first introduced to the marketplace and we have created a perception of value, we will see the heaviest traffic.These buyers are our best buyers.Why? Because they are already working with the broker population, they are typically seasoned buyers, they have seen all of the inventory, they may have lost other homes in multiple bid situations, and they are typically prepared to step up to the plate and make an offer. If the positioning has created a sense of urgency where more than one buyer wants the property, they will be asking the questionS,“What will it take to get this house?” and “What do I have to do to take it off market?” The importance of market positioning Product Example: Gardenburger spent 2/3 of its advertising budget on SuperBowl ad and created an overnight success Seller establishes price Direct relationship to advertising and marketing of product Commodity Example: Have you ever seen an ad for the sale of gold or IBM stock? Seller establishes value No relationship to advertising After the first week we will begin to see the traffic taper off. These buyers do not have that same sense of urgency the first wave of buyers had. They are not as excited, and these buyers are asking the question,“I wonder what this property is worth.” By the time we enter the third week of marketing, the showings will have dropped off dramatically. These are buyers just entering the market and not ready to make decisions—they are not educated, nor experienced in the process.They have just started their home search adventure.
  13. 13. COLORADO Strategic Pricing for the Best Exposure and Results If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatcally. 15% Over MarketValue 20% of the Buyers 10% Over MarketValue 30% of the Buyers 5% Over MarketValue 50% of the Buyers Fair MarketValue 95% of the Buyers IFTHE ASKING PRICE IS: THE PROPERTY APPEALSTO: POOL OF EDUCATED BUYERS BUYERSHOWINGS TIME ON MARKET IN WEEKS
  14. 14. MarketingMatters Expect The Best
  15. 15. COLORADO What Makes Our Marketing Different… The Coldwell Banker exclusive marketing system is designed for sellers who understand the power of effective property marketing, something which Coldwell Banker is famous for. Your Coldwell Banker real estate professional is backed by the finest team of marketing specialists trained to complete each step ensuring your property receives the maximum exposure. Our Exclusive MarketingTools Include: • High Quality Professional Grade Photography – It all starts with great images which is why we will arrange to have one of our preferred photographers capture 20 high quality, professional-grade images that best showcase your home for primetime marketing and advertising. • A Featured Advertisement in Colorado Homes & Lifestyle Magazine – CH&L is mailed to 32,500 paid subscribers and read by nearly 97,000 readers (per issue) as well as more than 14,000 online viewers. Each subscriber has an average net worth of $1.6 million! Studies show that 34% of CH&L readers plan to buy or build a home in the next 18 months. No other Colorado publication offers you access to this critical mass and demographic. It’s no wonder Coldwell Banker sells more homes than any other real estate company in Colorado. • Just Listed Announcement Cards – We will produce and mail a professional quality “Just Listed Card” to 50 homes surrounding yours announcing to friends and neighbors your home is on the market. Direct mail is an “age-old” favorite that gets results.11780 Perry Street Westminster, CO 80031 A NeW WOrld NeighbOrhOOd With AN Old WOrld Feel 985 PRESTON COURT CASTLE PINES VILLAGE, COLORADO www.2344TOwERINGTREES.COm OffERED AT $695,000 Erica Chouinard RealtoR, BRokeR associate 720.233.6481 cell 303.409.1300 office www.myDENVERCOHOmES.COm DENVERCOHOMES.COM e-pro • A Professionally Produced 30 second TV Spot andYouTube Spot –Your listing will be seen by millions of potential buyers onTV Sunday mornings at 9:00 am following a highly acclaimed national home improvement show on Colorado’s own Channel 2. We’ll also post it as aYouTube video and stream it online 24/7 on the top real estate and social media sites in the world.
  16. 16. COLORADO • Property Brochures – We will design and professionally print a gorgeous full color, UV coated property brochure that is sure to surpass your expectations and establish your home as a must-see property. • “Showcase Enhanced” on – With our exclusive “enhance” technology, your property will get the increased traffic it deserves on this leading real estate website.With tools like “Showcase Enhance” we make it easy to market and list your property until it is sold. • CB Mobile Brochure is our exclusive alternative to the “traditional” brochure –Thanks to our cutting edge smart phone technology, CB Mobile Brochure sends a text message directly to any prospective buyer’s mobile device packed with information, including HD quality photographs and streaming video all in a matter of seconds. Best of all, as your Realtor, I get a text message notifying me a buyer is interested as well. • ePostcard AnnouncingYour New Listing – Through our exclusive CB Direct Connect contact management system we will quickly send your listing to other real estate Agents and hundreds of prospective buyers via email. Your property’s information can be quickly sent and exchanged, increasing your opportunity to get your home sold. Showcase Enhanced
  17. 17. Every Listing. Everywhere. Every Day. Until It’s Sold…
  18. 18. COLORADO Unmatched Social Network CONNECTING SOCIALLY WITH TODAY’S BUYERS Coldwell Banker Residential Brokerage is the most followed real estate company in social media and for good reason—we have an impressive array of social media tools designed to engage, entertain and connect with today’s home buyers and drive those leads directly back to our websites, further exposing your property. Our social network includes: Forever blazing the trail, Coldwell Banker was the first national real estate brand to launch their ownYouTube channel, Coldwell Banker On Location™, which now has more than 4 million video views worldwide.
  19. 19. COLORADO Our Exclusive Websites
  20. 20. COLORADO eMarketing Analytics Report SEPTEMBER 2012 | COLDWELL BANKER RESIDENTIAL BROKERAGE | COLORADOHOMES.COM ©2012 Coldwell Banker Real Estate LLC.All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Source: Google Analytics unless otherwise noted. 1 2 Trulia 3 Zillow 4 LeadRouter
  21. 21. We Set The Bar And Then We Raise It…
  22. 22. COLORADO Where Do Coldwell Banker Listings Appear? Everywhere. Through Web syndication our listings are featured on more than 600 websites around the globe.
  23. 23. Driving More Buyers To Your Home…
  24. 24. COLORADO Rapid Response Technology TIMING IS EVERYTHING Before we changed how the industry looks at technology, almost half of the online inquiries made to Sales Associates went unanswered. It is our guarantee that a Coldwell Banker Residential Brokerage Sales Associate will respond to buyer inquiries within 15 minutes—now, that’s service. When surveyed, 93% of buyers felt a Sales Associate’s speed of response was very important—second only to their knowledge of the buying process. Your property is exclusively marketed on the top-rated real estate websites. Potential home buyer finds your property online and requests additional information. The Coldwell Banker HOMEBASE intouch system is activated and captures the lead. HOMEBASE intouch notifies your Coldwell Banker Agent in a matter of seconds. The Coldwell Banker Agent contacts the consumer directly to deliver rapid response service. 1.Step Step Step Step Step 2. 3. 4. 5. NEW
  25. 25. COLORADO #1 in Relocation RELOCATION AND REFERRAL SERVICES Coldwell Banker Residential Brokerage has access to relocating buyers through our unsurpassed network, helping to bring more buyers to your home than any other brokerage. We do this through: • Our more than 82,000 Sales Associates and 3,100 offices in 50 countries worldwide • We are the principal broker for Cartus Relocation, the largest relocation company in the world • Serves over 50% of the Fortune 100 companies • Moves more than 140,000 customers annually • Has over 55 years of relocation industry experience • Well-qualified relocation buyers with relocation benefits that are preapproved and ready to buy now • Corporate relocation departments of some of Colorado largest companies Referrals from these relocation resources provide us with qualified buyers who will be among the first to learn about your home.
  26. 26. AboutColdwellBanker We Never Stop Moving
  27. 27. COLORADO History of Coldwell Banker What happens when all the very best real estate companies come together…
  28. 28. COLORADO The Most Successful Real Estate Company in Colorado AS SEEN IN THE DENVER BUSINESS JOURNAL For Internal Use Only.
  29. 29. COLORADO YOUR BUYER COULD BE ANYWHERE. THAT’S WHY WE’RE EVERYWHERE. Your Partner to the World Global presence: 51 countries/3,100 offices Over 100 years providing real estate services $178 billion in sales volume in 2012 2012Total Dollar Volume Sold Based on performance of brokerages ranked in REALTrendsTop 500 firms, reported May 2013 for FY 2012 Here’s a look at how the top brands truly fared on the RealTrends Top 500. Re/Max Real Estate® $59.6 B$61 B Keller Williams Real Estate® $52.1 B Prudential Real Estate Affiliates® $140.1 B Coldwell Banker Residential Brokerage®
  30. 30. No Other Real Estate Company Does More…
  31. 31. COLORADO Coldwell Banker Cares-Colorado Shares As the leading real estate company in Colorado, it is our pleasure and commitment to give back to our local communities. Each year, we donate tens-of-thousands of dollars, truckloads of food, clothing and school supplies; plus, we volunteer our time and resources to help the less fortunate in our community. Our commitment to touch as many lives as possible and help make a difference in our own neighborhoods along the Front Range is all part of our ongoing dedication and testament that Coldwell Banker Colorado Cares! Statewide clothing drive to support our troops $15,000 donation in Berthoud This says it all! We are a proud supporter of Bike Denver, the area’s bicycle advocacy organization Coldwell Banker cycling team raises money for cancer research Annual Coldwell Banker food drive in Southwest Denver We help over 1,000 at-risk, abused and neglected children each year through the Rocky Mountain Children’s Law Center $50,000 donation to Habitat for Humanity Building the American Dream in Fort Collins Giving back to our local communities by providing charitable contributions and volunteer support is a top priority
  32. 32. Resources You Can Count On…
  33. 33. Resources Making Real Estate Easy
  34. 34. Handling The Details…
  35. 35. COLORADO Power Of Three Average Days on the Market Percent of Sell to List Price With a Home Protection Plan by AHS Without a Home Protection Plan or with a competitor’s warranty 127 150 Without a Home Protection Plan or with a competitor’s warranty With a Home Protection Plan by AHS 95.18% 94.55% Coldwell Banker Home Protection Plan Guardian Title Our excellent title company partner is known for their exceptional personal service provided with the utmost technical efficiency. They provide full title and escrow services for residential, commercial, new construction, refinance, REO and short sale transactions. Serving Colorado real estate buyers, sellers and agents since 1995. Their strength and stability is provided from 16 Colorado convenient locations. Coldwell Banker Mortgage Coldwell Banker Mortgage is ranked in the top 10 nationally for loan origination with a focus on customer service. This is a mortgage company proud of its competitive rate structure and low closing costs programs. Using the latest technology further enhances their history of quick loan approvals, often delivered in 48 hours! Make your home buying experience easier from start to finish and gain an advantage over other buyers by getting a same day loan decision in as little as 20 minutes. 1 2 3 Help sell your home faster and for more money with a home warranty
  36. 36. COLORADO Setting the Stage for Your Home The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home look its very best. • Check the visibility of your house numbers; repaint or polish if necessary • Create an inviting walkway by adding color with annuals and a new doormat to brighten your home and welcome buyers • Open windows every day (if appropriate) to let in fresh air and appeal to buyer’s sense of smell by creating an inviting feeling by lighting candles or baking • Sharpen the look of your rooms by paying attention to detail—polish knobs and handles and replace lights in bathrooms and kitchen as necessary • Create a focal point in your entryway by adding a picture, lamp or plant • Remove furniture to make rooms appear larger and allow for a clear traffic pattern • Unify the accent pieces and details in your home—replace old lampshades, bedspreads and bath towels and coordinate matching area rugs, pillows and candles throughout all rooms • Try to make a child’s room minimally personal and make sure it is safe • Test your doorbell to be certain it is in good working order • Move your best pieces of furniture toward the front of each room and your least attractive pieces toward the back • Hang all pictures on the low side and hang mirrors across from windows that get a lot of light or have a view • Place plants and fresh flowers in rooms to add vibrancy and freshness • Use big, bright or bold accessories to draw attention to important areas of the room Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
  37. 37. COLORADO Making the Magic Happen Preparing your home for showings: • Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable • Turn on all lights, especially at night, to highlight your home’s amenities • Set your dining room table for a decorative appeal • Keep pets out of the way temporarily unless they are quiet and well behaved • Playing very soft background music is acceptable, but blaring stereos, radios, televisions will impede discussions • Never apologize for the appearance of your home.After all, it’s been lived in. Let your Coldwell Banker Agent react to comments • Plan on vacating during showing period. Potential buyers may feel like intruders and hurry through your home if you are there Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
  38. 38. Nobody Sells More Real Estate than Coldwell Banker. {For 15 Consecutive Years} Coldwell Banker #1 in Colorado...Again! Denver Business Journal “The List” Sept. 6-12, 2013.April 2013, RISMedia’s Real Estate “The 2013 Power Broker Report” Re/Max Boulder Re/Max Alliance The Kentwood Company Coldwell Banker Residential Brokerage Re/Max Professionals The Group Inc. Fuller Sotheby’s International Realty $620 M $1.08 M $1.20 M $1.71 B $1.73 B $2.98 B $3.23 B 1,482Units 4,199Units 1,920Units 5,858Units 11,378Units 10,969Units 3,272Units
  39. 39. ©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC. | 303.409.1500 Boulder 2700 Canyon Blvd. Suite 200 Boulder, CO 80302 303.449.5000 Colorado Springs 2075 Research Parkway Suite B Colorado Springs, CO 80920 719.550.2500 Conifer 25997 Conifer Road Suite C Conifer, CO 80433 303.816.7500 Denver Central 600 Grant Street Suite 900 Denver, CO 80203 303.320.5733 Denver West 141 Union Blvd. Suite 200 Lakewood, CO 80228 303.980.1177 Devonshire-Cherry Creek 200 Fillmore Avenue Suite 300 Denver, CO 80206 303.758.7611 Devonshire North 2580 E. Harmony Ft. Collins, CO 80526 970.223.2300 Evergreen 30810 Stagecoach Blvd. Suite 101 Evergreen, CO 80439 303.674.6667 Fort Collins 2580 E Harmony Ft. Collins, CO 80526 970.223.6500 Longmont 600 Airport Road Suite J Longmont, CO 80503 303.772.7478 Loveland 100 West 29th Street Loveland, CO 80538 970.667.2707 North Metro 12110 N. Pecos Street Suite 100 Westminster, CO 80234 303.235.0400 Parker 18801 E. Mainstreet Suite 250 Parker, CO 80134 303.841.5263 Pueblo 503 N. Main Street Suite103 Pueblo, CO 81003 719.550.2500 Southeast Metro-DTC 8490 East Crescent Parkway Suite 100 GreenwoodVillage, CO 80111 303.409.1300 Southwest Metro-Highlands Ranch 9088 S Ridgeline Blvd. Highlands Ranch, CO 80129 303.779.9501 The Real Estate Leader Since 1906 Coldwell Banker Residential Brokerage Offices