4. REPUTATION
A 250-YEAR LEGACY OF
EXPERTISE AND SERVICE
• Record prices
• Insightful appraisals
• Legendary client service
• Representing the best in all categories
5. REAL ESTATE PRESENCE
GLOBAL NETWORK COVERING 45 COUNTRIES
Over 650 offices and 12,600 agents and still growing
6. REAL ESTATE PRESENCE
CAPE COD
NYC: UPPER EAST SIDE
NYC: SOHO
BRIDGEHAMPTON
EAST HAMPTON
SOUTHAMPTON
PALM BEACH
BEVERLY HILLS
SAN FRANCISCO
SANTA FEPASADENA
MALIBU
SANTA BARBARA
VENTURA
SONOMA /
WINE COUNTRY
MONTEREY
PENINSULA
LOS ANGELES
GREENWICH
BRENTWOOD
SUNSET STRIP
PACIFIC PALISADES
LOS FELIZ
SAG HARBOR
COMPANY OFFICES IN KEY NATIONAL MARKETS
Over 30 offices and 1,500+ agents providing additional marketing and referral opportunities
7. LOCAL AND GLOBAL REACH
OUR LISTINGS RECEIVE VISIBILITY AROUND THE WORLD
through top-tier publications, websites, and special events
8. REFERRAL ADVANTAGE
REFERRALS FROM OUR AGENTS, OUR NETWORK, AND SOTHEBY’S AUCTION
Over $1.2 billion in referral sales volume to our company in 2012
10. LOCAL AND GLOBAL PRINT
PROPRIETARY OUTLETS TARGET A RANGE OF POTENTIAL BUYERS
Sotheby’s At Auction, Reside, local publications, brochures and global cooperative advertising
program including The Wall Street Journal (global), International Herald Tribune, LP and more
11. ROBUST DIGITAL MARKETING
ONE-OF-A-KIND DIGITAL PROGRAMS AND PARTNERSHIPS
Listing distribution program, mobile website, global app, branded email marketing, advertising
and editorial promotion on key news websites and apps, sir.com, sothebys.com
12. ROBUST DIGITAL MARKETING
2013 ONLINE MEDIA PARTNERS INCLUDING
The New York Times, The Wall Street Journal, The BBC, Daily Telegraph, Architectural Digest, South
China Morning Post, Financial Times and FT Chinese, Hong Kong Tatler, Country Life, and more
700 million impressions
13. ONLINE PRESENCE
Source: compete.com
MORE VISITORS FROM MORE PLACES
45% of SIR.COM visitors are from outside the U.S.
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Dec '11 Jan '12 Feb '12 Mar '12 Apr '12 May '12 Jun '12 Jul '12 Aug '12 Sep '12 Oct '12 Nov '12 Dec '12
coldwellbankerpreviews.com luxuryrealestate.com
christiesrealestate.com luxuryportfolio.com
sothebyshomes.com sothebysrealty.com
Combined Sotheby’s
International Realty Traffic
sir.com
sothebyshomes.com
Q4 2012
AVERAGES*
862,523
visits/month
695,888
visits/month
231,962
visits/month
14. ONLINE CONNECTION
72% OF WEB USERS SEARCH IN A LANGUAGE OTHER THAN ENGLISH
SIR.com offers 15 translations, 49 currencies, listing videos in five languages
Source: Morgan Stanley
15. ONLINE IMPACT
Source: 2012 NAR Foreign Investment in U.S. Real Estate
POSITIONED TO LEVERAGE THE FOREIGN BUYER TREND
Billions(USD)
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012
$36.00 $64.00 $66.40 $82.50
FOREIGN INVESTMENT U.S. REAL ESTATE
“Luxury housing is
the new global currency.”
-Jonathan Miller
President, Miller Samuel Inc.
16. UNIQUE EXPOSURE OPPORTUNITIES
ENGAGING POTENTIAL BUYERS IN EVERY WAY
E-gallery, auction exhibitions, sothebys.com, branded blog and YouTube
channel, banner ads, Facebook Twitter, Pinterest and Linked-In presence, local
events and public relations
18. EFFECTIVE RESOURCES
MARKETING CAPABILITY WHERE IT COUNTS
90% of buyers start their search online and 42% find the listing they purchased online
Most buyers found the homes
they purchased online*
*2012 NAR Profile of Home Buyers and Sellers
** Compete.com: Luxury real estate network website visitors Dec. 2011 - Dec. 2012
Our websites receive more
visitors than our competitors**
We utilize 20+ listing
distribution
program partners
ANNUAL VISITORSWHERE BUYERS FOUND HOMES
57%
15%
17%
7%
4%
sir + sothebyshomes luxuryrealestate
luxuryportfolio christiesrealestate
coldwellbankerpreviews
42%
34%
13%
10%
1%
Internet Agent
Other* Yard Sign
Newspaper & Print
19. KNOWLEDGE AND ACCOUNTABILITY
TOOLS TO PROVIDE MARKET INSIGHT AND TRACK ACTIVITY
Automated marketing status reports, online activity tracking, custom CMA and buyers
tour, Market Action Reports
20. STRATEGIC PRICING
SETTING THE INITIAL PRICE
is a critical aspect of your property’s marketing plan
SALES PRICE vs INITIAL LISTING PRICESHOWING ACTIVITY vs TIMING
Properties that are overpriced initially may
ultimately sell for the lowest price.
Properties experience the most showings
during a peak initial interest period.
-10%
-8%
-6%
-4%
-2%
0%
4 weeks or less 5 - 8 weeks
9 - 16 weeks More than 17 weeks
Source: 2012 NAR Profile of Home Buyers and Sellers
21. PRICING OBJECTIVES
EVEN FOR THE MOST DISTINCTIVE PROPERTIES
location and property characteristics are the key elements in determining value
KEY PRICING FACTS TO CONSIDER:
• Realistic pricing based on a well-prepared
CMA will achieve the maximum price in a
reasonable time
• A property that is priced correctly from the
beginning typically achieved the highest
proceeds
• If the price exceeds the perceived value by
even a small percentage, potential buyers
may not even choose to view the property
let alone make offers
• Properties that remain on the market for a
long time often stop being shown
• The cost of improvements almost always
exceeds the added value
• A low offer is better than no offer. Buyers
can often be negotiated higher once the
emotional commitment is made
• Sellers may set expectations, but the market
sets the price
• If you want to sell in a timely manner, your
asking price should be competitive in
current conditions
22. RESULTS
2012 TRANSACTIONS BY CLOSED SIDES2012 RESULTS
• 124 transaction sides for properties
$10 million and above
• Average selling price of $1.58 million (vs.
national 2012 average of $189,700*)
• 61% of transactions were for properties under
$1 million
2012 TRANSACTIONS BY CLOSED VOLUME
A COMPREHENSIVE MARKETING AND SALES STRATEGY
A strong track record at a range of price points`
*2012 NAR Profile of Home Buyers and Sellers
61%
28%
6%
5%
Under $1M
$1M - $3M
$3M - $5M
Above $5M
20%
30%
14%
36%
Under $1M
$1M - $3M
$3M-$5M
Above $5M
24. LOCAL ADVANTAGE
UNPARRALLELED REPRESENTATION ENCOMPASSING ALL OF SAN FRANCISCO BAY AREA.
We proudly represent San Francisco, Marin, Wine Country, East Bay and the Peninsula.
We boast an intimate knowledge of the local community, its history, culture, local concerns
and distinctive properties.
Our offices can be found in two convenient locations consisting of our San Francisco
Brokerage on Greenwich Street and our Wine Country Brokerage in Sonoma.
25. YEAR TO DATE MARKET SHARE
$6,300,000
$3,800,000
$3,600,000
$3,300,000
$3,100,000
$2,400,000 $2,400,000
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Sotheby's
International
Realty
McGuire Real
Estate
Pacific Union
International
Paragon Real
Estate Group
Vanguard
Properties
Coldwell Banker
Van Ness
Zephry Real
Estate
SOTHEBY’S INTERNATIONAL REALTY SAN FRANCISCO BROKERAGE
HAS ACHIEVED THE HIGHEST YEAR TO DATE MARKET SHARE
Based on information from San Francisco Assoc. of Realtors for the period 1/1/13 through 6/30/13. Due to MLS reporting
methods and allowable reporting policy, this data is only informational and may not be completely accurate. Therefore
Sotheby’s International Realty does not guarantee the data accuracy. Data maintained by the MLS’s may not reflect all
real estate activity in the market.
26. TOP SALES VOLUME PER AGENT
$6,321,195
$4,323,343
$3,920,217 $3,779,817
$3,584,922 $3,558,667
$3,246,521
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Sotheby's
International
Realty
Coldwell Banker
Van Ness
Mcguire Real
Estate
Pacific Union
International
Paragon Real
Estate Group
Vanguard
Properties
Zephyr Real
Estate
SOTHEBY’S INTERNATIONAL REALTY SAN FRANCISCO BROKERAGE
HAS ACHIEVED THE HIGHEST SALES VOLUME PER AGENT IN 2013 WITH AN AVERAGE SALES
VOLUME OF $6,321,195 IN AN OFFICE OF 87 AGENTS
Source: San Francisco Association of Realtors for the period of 1/1/13 through 6/30/13.
27. TOP LUXURY SALES PER BROKERAGE
SOTHEBY’S INTERNATIONAL REALTY SAN FRANCISCO BROKERAGE
HAS ACHIEVED THE HIGHEST TOTAL VOLUME IN SAN FRANCISCO COUNTY
FOR SALES OVER $3 MILLION
Source: San Francisco Association of Realtors Multiple Listing Service (SFARMLS) - Residential Properties Sold for
over $3 million in San Francisco County in 2011
28. ABOUT DEBI DICELLO
Debi DiCello is a native of the Bay Area and lives in Pacific
Heights. She has seen the area grow and change and knows
it from both personal and professional experience. Debi has
been a full-time, professional REALTOR® since 1980
specializing in the sales and marketing of homes in Presidio
Heights, Pacific Heights, Cow Hollow, the Marina and Sea
Cliff neighborhoods.
Debi joined Sotheby’s International Realty in 2004 because
of their worldwide target market based on their relationship
network for having been an auction house for 200 years.
Debi brings a wealth of professional expertise and attention
to detail along with compassion and understanding to the
world of Real Estate. She believes this business is all about
the clients, a motto Debi has adhered to from the start and
attributes much of her success to. Just ask her clients. Prior
to joining Sotheby’s International Realty, she enjoyed
eighteen years with Pacific Union where she was consistently
recognized for her dutiful professionalism.
