5.26.11 RL Lifestyles - Pages from our Listing Presentation


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Professional pricing strategies and advanced marketing tools, learn more about how Real Living Lifestyles agents expertly sell real estate in this electronic book. Contact 877.433.9469 or Lifestyles@RealLiving.com for support.

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5.26.11 RL Lifestyles - Pages from our Listing Presentation

  1. 1. A GLOBAL NETWORK OF REAL ESTATE PROFESSIONALSReal Living is a full-service, international real estate franchisecompany with a comprehensive suite of resources aimed at helping brokers, agents and theirclients successfully navigate through the home buying and selling processes.Since its founding more than half a century ago, Real Living has maintained a reputation as one of themost innovative companies in the real estate industry.In 2009, Real Living was purchased by Brookfield Residential Property Services. They mergedGMAC Real Estate under the Real Living brand and now represent more than 400 offices throughout theUnited States and Internationally. REAL LIVING 10,000 Sales Professionals $15 Billion Annual Sales Volume BROOKFIELD RPS 1,200 Employees Worldwide$32 Billion Real Estate Enterprise
  3. 3. SAN DIEGO OFFICE LOCATIONS Carlsbad Village Fairbanks Ranch / Rancho Santa Fe Address: 355 Carlsbad Village Drive Address: 16236 San Dieguito Road, Bldg. 4 Carlsbad, CA 92008 Rancho Santa Fe, CA 92067 Carlsbad Faire La Costa / Encinitas Address: 300 Carlsbad Village Drive Address: 1905 Calle Barcelona, Suite 230 Carlsbad, CA 92008 Carlsbad, CA 92009 Carmel Valley / La Jolla Rancho Bernardo Address: 11155 East Ocean Air Dr. Address: 16789 Bernardo Center Drive San Diego, CA 92130 San Diego CA 92128 Escondido Solana Beach / Del Mar Address: 100 South Escondido Blvd. Address: 125 Lomas Santa Fe Dr. Escondido, CA. 92025 Solana Beach, CA 92075
  4. 4. INTERNATIONAL AND LUXURYREAL ESTATE SERVICESThe key to high end and global real estate markets is havingthe right connections.Elegant Homes by Real Living represents an international network of top agents andBrookfield Global Relocation Services is the leader in worldwide relocation management.Now members of Who’s Who in Luxury Real Estate, Real Living Lifestyles is a part of themost comprehensive luxury real estate network in the world.
  5. 5. ®PREMIER SERVICEDELIVERS SATISFACTIONThe Premier Service Promise•  Listen to your needs. I will deliver a service experience based on your needs and desires.•  Establish clear expectations. I will explain the roles I play and how we will work together.•  Commit to a plan. I will design a plan to deliver on those expectations.•  Perform the service. I will deliver on my commitment.•  Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.
  6. 6. 96% NATIONAL SATISFACTION RATINGThousands of completed surveys say our customers value our service.96% of them say they are satisfied or very satisfied with our services, and94% would refer us to a friend. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.
  7. 7. INTEGRATED REAL ESTATE SERVICESTo sell your home, you need more than ads and signs. Real Living Lifestyles supports ourreal estate agents with advanced sales and marketing tools.We guide clients through a smooth and professional sales process,using the best resources in the industry to sell homes quickly andfor the best price. OUR HIGHLY TRAINED, LICENSED REALTOR®’S WILL… •  Provide an accurate estimate of what your home is currently worth •  Listen to your unique needs and set realistic sales goals •  Prepare your home to sell with value-based home staging •  Showcase your home with professional photography and videos •  Produce high end marketing material for online and offline advertising •  Expose your home to millions of potential buyers •  Qualify interested buyers, take offers and provide objective advice •  Negotiate for the highest sales price and the most favorable terms •  Lead the transaction process efficiently and ethically •  Be available to answer any of your questions and offer you the counsel you need
  8. 8. PRICING YOUR HOME TO SELLListing your home at the right price is crucial to its eventual sale.If you want to sell quickly, your asking price should be very near the value.If your home is listed at a price that is above market value, you will miss out on prospective buyers whowould otherwise be prime candidates to purchase your home. If you list at a price that is below marketvalue, you will ultimately sell for a price that is not the optimum value for your home.By pricing your property at market value, you expose it to a much greater percentage of prospectivebuyers. This increases your chances for a sale while ensuring a final sale price that properly reflects themarket value of your home. Generally, the price should not exceed the value by more than 5% or potentialbuyers may not even make offers.Here are a few things to keep in mind about pricing:•  Realistic pricing will achieve maximum price in a reasonable time.•  Your cost or profit desire is irrelevant; the market determines the price.•  The cost of improvements are almost always more than the added value.•  Houses that remain on the market for a long time do not get shown.•  A house that is priced right from the beginning achieves the highest proceeds.
  9. 9. THE PRICING FACTORS Price is Influenced by Several Factors Location • Proximity to area amenities, schools and destinations • Access to major highways and public transportation Property Condition • Structural and mechanical systems • Curb appeal and décor • Staging for sale Market Condition • Interest rates and financing options • Competition from other homes • Economy and consumer confidence
  10. 10. SELL YOUR HOME AT THE RIGHT TIMEInterest in your home is highest during the first fewweeks it is on the market.A property attracts the most attention, excitementand interest from the real estate community andpotential buyers when it is first listed on themarket.Improper pricing at the initial listing misses out onthis peak interest period and may result in yourproperty languishing on the market. This may leadto a below market value sale price, or, evenworse, no sale at all.Timing the Sale of your Home
  11. 11. REACH MORE BUYERS WITHBETTER MARKETINGInformation Sources Used by Buyers of Previously Owned Homes Composition of Home Buyers Median Age – 39 years Median Household Income – $73,100
  12. 12. OUR MARKETING STRATEGYThe world is constantly moving and changing. And, when it comes to how people communicate, that isespecially true.That’s why Real Living Lifestyles uses 360˚ Marketing, a dynamic program thatgives properties incredible exposure over a wide variety of popular media.The strategy involves creating a high quality message about each property and professionally presenting it tomillions of buyers through their preferred media.360˚ Marketing uses an integrated mix of Print, Digital and Active marketing solutions.
  13. 13. 30 DAY MARKETING CALENDARHomes generate the most interest when they are first listed forsale, so we hit the ground running. Within days your agent will produce propertyphotos and tours, design marketing material and write engaging ads about your home.Effective marketing campaigns follow a calendar of planned activities.In this Sample of a 30 Day Marketing Plan, you can see how we efficiently share the news about your homebeing for sale in a multi-media campaign.
  14. 14. REAL MEDIA PRODUCTIONSToday’s homeowners overwhelmingly report that photos and videos are the most important features theyuse when searching for a home. Together, they can increase the perceived value of a property by nearly20%.Real Living Lifestyles is the only real estate brokerage in California withour own multimedia production company and local green screen studio.Our team of videographers supports agents with everything from professional photography to full motionvideo.We use video to make your virtual tours stand out from the competition and attract more attention fromhome buyers on the top 5 video sharing sites.
  15. 15. A REAL PRESENCE ONLINE Real Living’s websites are cutting edge. With a global reach and hyperlocal focus, our internet presence uses an advanced online marketing strategy to showcase your home to buyers actively searching for similar properties. Local site: RLLifestyles.com National site: RealLiving.com + tens of thousands of broker sites throughout the world
  16. 16. /RLLIFESTYLESHarness the Power of Social Media with Real Living Lifestyles.From keyword rich blog posts to high impact tours on YouTube, our agents know how to use socialnetworking sites to drive more traffic to your home.
  17. 17. BETTER INFORMATION,BETTER BUYERS Hyper local, real-time data on every community in San Diego Buyers make more educatedpurchase decisions when they are given better information about the local market
  18. 18. COMPLETE LISTING SYNDICATIONReal Living Lifestyles uses a strategic internet marketing campaign and the latest real estate technology toplace your home at the fingertips of millions of potential buyers.Our listings are syndicated to tens of thousands of websites, optimized for search engines and regularlyrefreshed with new photos and engaging headlines.
  19. 19. LISTING REPORTSTrack listing syndication with detailed reports and live updates on your home’s online exposure.
  20. 20. REACH BUYERS ON-THE-GOHomebuyers use mobile phones to search for properties, watch home and neighborhood tours, and locate Real Living Lifestyles optimizes every one of our listingsopen houses.so that buyers can find your home from their smart phone.We use a combination of mobile property websites, instant text message responses and Quick Response(QR) codes to reach buyers on-the-go.
  21. 21. OPEN HOUSESBefore buyers purchase a home, they need to walk through it and picture themselves livingin it. National surveys show that roughly 50 percent of buyers usedOpen Houses as a source in locating their new home.I will work with you through the process of preparing your home for the event. I will promoteyour open house online, in print and through personal networking.
  22. 22. PRINT MARKETINGPrint is NOT dead…but it is different. Using print media well in2011 is about high quality material going to highly targeted prospects.That can mean running a beautiful ad in a niche publication or distributing PropertyBrochures with stunning photography and key property features to select buyers.
  23. 23. EMAIL MARKETINGEverything Electronic:eCards, eNewsletters, eMails
  24. 24. DIRECT MAIL MARKETINGCustom postcards and letters sent directly to the hands ofneighbors, key prospects and real estate agents…with a Twist.Real Living Lifestyles uses technology to maketraditional mail marketing more impactful andgenerate greater response. •  Quick Response (QR) codes that open property websites and videos •  Geo-Mapping technology with trackable response codes •  Personalized messages to target high prospect buyers