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Vacation Home Management Presentation


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Vacation Home Management Presentation

  1. 1. DISTINCTIVE PROPERITES A COLDWELL BANKER COMPANY Management and Rental Presentation .
  2. 2. DISTINCTIVE PROPERTIES is Born <ul><li>Holiday Homes </li></ul><ul><ul><li>The Hollywood and Business Elite Invasion </li></ul></ul><ul><li>Our Opportunity </li></ul><ul><ul><li>To create a safe haven for buyers and renters of vacation properties in some of the most competitive vacation home marketplaces in the world </li></ul></ul><ul><li>Management Company Born in 1989 </li></ul>
  3. 3. D ISTINCTIVE P ROPERTIES TODAY <ul><li>Affiliation with the #1 Real Estate Company in the world </li></ul><ul><li>Represents over 150 properties in Sun Valley and Steamboat Springs </li></ul><ul><li>Most Searched Real Estate Brand </li></ul><ul><li>Serving the most affluent guests in the world </li></ul><ul><li>Property Management / Concierge Services </li></ul><ul><li>Vacation Home Rentals </li></ul><ul><li>Residential, Commercial & Investment Brokerage </li></ul>
  4. 4. C OLDWELL B ANKER D ISTINCTIVE P ROPERTIES Our Commitment To You With every Coldwell Banker Distinctive Properties client, and with every Distinctive home we manage, We work hard to earn our reputation all over again.
  6. 6. To Create A Vacation Home Experience Like No Other O UR V ISION
  7. 7. O UR 5 S TAR P ROMISE <ul><li>To Our Guests - To provide an ever-improving vacation home experience by exceeding guest expectations from start to finish. </li></ul><ul><li>To Our Home Owners - To offer the best property care, marketing, management and services for the individual home owner. </li></ul><ul><li>To Our Team Members – To develop the leader within each team member by providing a learning environment and quality work experience. </li></ul><ul><li>To Our Community – To set an example as an honest, ethical industry leader while positively impacting our community. </li></ul><ul><li>To Our Company – To achieve a fair and reasonable profit for our company by upholding our promises to our guests, home owners, team members and community. </li></ul>
  8. 8. Our Guests: The source for superior service and privacy for the discriminating guest. Our Owners: Honest, caring, detailed, dependable, and full service. Our Community: A trusted, giving, and caring company. Our Nation: The premier real estate company. The “source” for the truth in the industry. The preferred company to market the world’s most expensive estates. The D ISTINCTIVE Reputation
  9. 9. A P RESENCE W HERE I T M ATTERS <ul><li>Where do our Buyer’s AND Renters Come From? We Know! </li></ul><ul><li>Coldwell Banker has the MOST Office Exposure in all the Markets! </li></ul><ul><li>Seattle Area: 26 Offices with 2,600 Agents </li></ul><ul><li>San Francisco Area: 79 Offices with over 3,600 Agents </li></ul><ul><li>Southern California Area: 171 Offices with over 8,800 Agents </li></ul><ul><li>Texas: 140 Offices with over 3,000 Agents </li></ul><ul><li>Illinois: 75 Offices with over 2,000 Agents </li></ul><ul><li>Denver/Front Range: 12 offices with over 1,000 Agents </li></ul><ul><li>Ohio: 48 Offices with over 1,000 Agents </li></ul><ul><li>Wisconsin: 67 Offices with over 1,000 Agents </li></ul><ul><li>Minnesota: 30 Offices with over 500 Agents </li></ul><ul><li>Florida: 101 Offices with over 2,000 Agents </li></ul><ul><li>New York: 102 Offices with over 2,600 Agents </li></ul><ul><li>North Carolina: 95 Offices with over 2,300 Agents </li></ul><ul><li>Of the 36 Metro Markets tracked, Coldwell Banker is the #1 Firm in 34 of them. </li></ul>
  10. 10. M EDIA P ENETRATION Google ™ Base Robb Report ® ® NYT (New York Times)
  11. 11. U NMATCHED R ESOURCES Global Network
  12. 12. When you list your home with Distinctive Properties you gain access to an international referral network. G LOBAL N ETWORK <ul><ul><li>Almost 3,600 residential and commercial real estate offices </li></ul></ul><ul><ul><li>More than 111,000 sales associates in 47 countries and territories on 6 continents </li></ul></ul><ul><ul><li>Approximately 11,000 certified Previews Property Specialists. Previews ® Property Specialists are connected across the globe through Previews e-Directory a state-of-the-art communication tool. </li></ul></ul>
  13. 13. U NMATCHED R ESOURCES Comprehensive Internet Marketing
  14. 14. C OMPREHENSIVE I NTERNET M ARKETING FlipKey Trip Advisor Villa Trade Vacation Roost Home Away Craigs List (exclusive) (exclusive) Not all properties are displayed on all sites. Some sites are in negotiation coming soon And more…
  15. 15. In addition to, luxury listings are also featured on, which attracts more than 31.8 million visitors , from more than 200 countries and 4.7 million* leads per year. #1 “Brand” Real Estate Web Site in 2010* links to local offices and agents more than 400,000* times each month providing visitors with . . . up-to-date community information including new listings in the area, Open House Tour schedules, maps and driving directions. C OMPREHENSIVE I NTERNET M ARKETING *Nielson/Norman Group Study
  16. 16. Our proprietary rapid response system offers patented breakthrough technology that helps our Reservationists respond to potential guests with speed and professionalism. In a matter of seconds, potential guest’s online inquiries go directly to your Reservationist’s cell phone and e-mail for an immediate response. Guests looking for properties online search an average of 4 sites. The first company that makes contact with the guest is chosen to represent them 81% of the time. Response is EVERYTHING! Step 1 Your property is exclusively marketed on the most visited rental websites Step 2 Potential guest finds your property online and requests additional information Step 3 Instantly an alert is sent to your Reservationists cell phone. Your Reservationist contacts the consumer directly to schedule a showing or provide additional details on the unique features of your home It’s like we have your guest on speed dial… D ISTINCTIVE RESPONSE
  17. 17. <ul><li>Consumers can search for listings in their area just as they would from their computer. </li></ul><ul><li>From the results they can click “View” to see the property details </li></ul>Iphone™ & Ipad Consumer App D ISTINCTIVE T ECHNOLOGY
  18. 18. O UR S TRATEGY
  19. 19. The Demand for Vacation Homes <ul><ul><li>20% of leisure travelers have stayed in a vacation home rental as an alternative to a traditional hotel or resort during the past two years, and 22% have stayed in a condominium resort. 2010 Ypartnership/Harrison Group Portrait of American Travelers (SM) </li></ul></ul><ul><ul><li>(up from 14% in 2009; 11% in 2008 in similar studies) </li></ul></ul>
  20. 20. <ul><li>Great Locations </li></ul><ul><li>Close to the Mountain </li></ul><ul><li>Convenience of shopping, restaurants, attractions & activities </li></ul><ul><li>A Quality Experience </li></ul><ul><li>Unmatched hospitality </li></ul><ul><li>Custom furnishings & décor </li></ul><ul><li>Spacious floor plans </li></ul><ul><li>Luxurious amenities </li></ul>What Guests Want <ul><li>Choice </li></ul><ul><ul><li>Ability to choose the exact home that fits each family </li></ul></ul><ul><ul><li>Search by date, property size, amenities, interests, location, floor plan and design . </li></ul></ul>
  21. 21. <ul><li>Internet </li></ul><ul><ul><li>Opt-in Database marketing </li></ul></ul><ul><ul><li>CPC; SEO; Banners; Links; Editorial; </li></ul></ul><ul><ul><li>Multiple Websites </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><ul><li>Blog (industry, property, area, lifestyle) </li></ul></ul></ul><ul><ul><ul><li>Facebook (company, location, agents) </li></ul></ul></ul><ul><li>D etailed P roperty L istings & </li></ul><ul><ul><li>Q uality P hotography </li></ul></ul><ul><li>Public Relations </li></ul><ul><ul><li>Invite media, press releases, media contacts </li></ul></ul><ul><li>Repeat & Referral Program </li></ul><ul><ul><li>Average 40% </li></ul></ul>A D ISTINCTIVE M ARKETING A PPROACH
  22. 22. S HARING OUR KEYS TO S UCCESS <ul><li>Over 450 Vacation Rental Managers </li></ul><ul><li>Continued Software Development </li></ul><ul><li>Integration with new Technologies & Distribution </li></ul>
  23. 23. E XCEPTIONAL A DVERTISING <ul><li>Wall Street Journal Global Edition Audience knows Coldwell Banker </li></ul><ul><li>Average Household Income  - $253,100 </li></ul><ul><li>Average Household Net Worth - $2,489,200 </li></ul><ul><li>More heads of households earning $500,000+ than any other measured publication </li></ul><ul><li>More readers owning assets of $5 million+ than any other publication </li></ul><ul><li>Daily newspaper with global circulation of 1,889,146 and distributed throughout North American, European and Asian markets. </li></ul>Sources: 2007 Wall Street Journal Subscribers Studies; 2007 Mendelsohn Affluent Head of Household
  24. 24. A “Guest-centric” Partnership <ul><li>Owner Partners Provide: </li></ul><ul><li>Great homes </li></ul><ul><li>Custom décor & furnishings </li></ul><ul><li>Great amenities </li></ul><ul><li>Quality Equipment & Electronics </li></ul><ul><li>An ongoing commitment to high property standards </li></ul><ul><li>Distinctive Provides: </li></ul><ul><li>Superior Management </li></ul><ul><li>Expert Home Care </li></ul><ul><li>Unparalleled Guest Services </li></ul><ul><li>Timely Owner Communications </li></ul><ul><li>Superior Marketing </li></ul><ul><li>Maximum Market Exposure to High Quality Visitors </li></ul>Taking Care of the Guests = Taking Care of the Owner
  25. 25. D ISTINCTIVE Services <ul><li>Reservations Center </li></ul><ul><li>Guest Services </li></ul><ul><li>Marketing & PR/Awareness </li></ul><ul><li>Owner Relations </li></ul><ul><li>Accounting & Bookkeeping </li></ul><ul><li>Unrivaled Concierge </li></ul><ul><li>Property Care & Maintenance </li></ul><ul><li>Quality Control & Housekeeping </li></ul><ul><li>Property Protection Program </li></ul><ul><li>Preventative Maintenance Program </li></ul><ul><li>Oversee resort-contracted services </li></ul>
  26. 26. Owner Online Access 24/7/365 <ul><li>Submit Owner Reservations </li></ul><ul><li>Update Contact Information </li></ul><ul><li>View Monthly Occupancy Reports </li></ul><ul><li>View Weekly Property Checks </li></ul><ul><li>View Monthly Statements </li></ul>
  27. 27. O UR P ARTNERS
  28. 28. COLDWELL BANKER DISTINCTIVE PROPERTIES <ul><li>Resort Market & Vacation Home Focused </li></ul><ul><li>Previews Certified </li></ul>
  29. 29. S TAGING AND F URNISHINGS <ul><li>Exclusive to Distinctive Properties </li></ul><ul><li>Design Partners </li></ul><ul><li>Integral to creating the </li></ul><ul><li>DISTINCTIVE Standard </li></ul><ul><li>Guest influenced design </li></ul><ul><li>Truly DISTINCTIVE </li></ul><ul><li>Awards a Distinctive Designation to the Home </li></ul><ul><li>Determines a Fixed Nightly Rate </li></ul>
  30. 30. A P OINT OF D IFFERENCE <ul><li>Marketing and advertising </li></ul><ul><li>Putting out your signs </li></ul><ul><li>Media campaign </li></ul><ul><li>Fielding inquiries </li></ul><ul><li>Negotiating rentals </li></ul><ul><li>Organizing check-ins and cleaning </li></ul><ul><li>Airport pickup </li></ul><ul><li>Contracts, deposits, insurance </li></ul><ul><li>Full concierge experience </li></ul><ul><li>Check out and survey </li></ul><ul><li>Installation of coded lock system </li></ul>You Never Lift A Finger, We Do It All <ul><li>Personal assistant services </li></ul><ul><li>Executive office </li></ul><ul><li>Construction management </li></ul><ul><li>Accounting services </li></ul><ul><li>Maintenance of your home </li></ul><ul><li>Spring and fall deep cleans </li></ul><ul><li>Annual business planning </li></ul><ul><li>Staging and furnishing your home </li></ul>
  31. 31. L UXURY H OME E XPERIENCE Local Market Expertise
  32. 32. <ul><li>Market Evaluation </li></ul><ul><li>The best rate obtainable for your home will ultimately be determined by the dynamics of the market. </li></ul><ul><li>The “Distinctive Designation” system determines the market rate. </li></ul><ul><li>With our Flat Rate Program, you will always know what you will receive. </li></ul><ul><li>Special Offers and Discounts are absorbed by us. </li></ul>L OCAL M ARKET E XPERTISE
  33. 33. L OCAL M ARKET E XPERTISE Exclusive Pricing Strategy If the asking price of a property increases beyond fair market value, the pool of potential guests decreases dramatically. Pricing it at or below market value increases the number of inquiries and the percentage of qualified guests viewing your home. The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value
  34. 34. Overpricing drawbacks are numerous and rarely to your benefit. L OCAL M ARKET E XPERTISE <ul><li>Pricing your property higher than comparable rentals may actually help rent another property more quickly than yours. </li></ul><ul><li>Overpricing may attract the wrong type of guests. </li></ul><ul><li>Guest Service Reps may miss showing your property to potential qualified guests because your home is out of the client’s price range. </li></ul><ul><li>Fewer potentially qualified guests will respond to the </li></ul><ul><li>marketing done on behalf of your home. </li></ul>
  35. 35. Take advantage of this unrivaled combination of experience, knowledge and resources by becoming a Distinctive Properties client. ~ Thank You
  36. 36. <ul><li>Since 1989, Distinctive Properties has set the bar for full service Vacation Home Management and Rental excellence. It is the combination of our number one resource, our people, combined with cutting-edge technology and systems that separate us from the rest. </li></ul><ul><li>The management of your home and the revenues that can be generated by it, are very important to us and should only be left in the hands of someone you trust. Since 1906, Coldwell Banker has been earning that trust, one client at a time. </li></ul><ul><li>So, as you make the decision of who will represent your best interests and increase the value of your property, we hope that our reputation as THE trusted source, and our unparalleled resources will lead you to choosing Coldwell Banker. </li></ul><ul><li> </li></ul><ul><li>On behalf of all of us at Distinctive Properties, we welcome you and look forward to serving you and your management needs. </li></ul><ul><li>Todd Conklin </li></ul><ul><li>President and CEO </li></ul><ul><li>Coldwell Banker Distinctive Properties </li></ul>Thank You For Considering Distinctive Properties
  37. 37. Marketing and Management Invitation <ul><li>Home Rental Marketing Fee - $750 yearly fee </li></ul><ul><li>B y choosing The Distinctive Properties Marketing Team you have chosen to have your </li></ul><ul><li>home marketed by the largest real estate company in the world. As your Marketing </li></ul><ul><li>partner, we will: </li></ul><ul><li>Provide you with a Rental Home assessment that will be used to accurately price </li></ul><ul><li>your rental rate. </li></ul><ul><li>Use this assessment to identify all items needed to provide a 5 star experience to </li></ul><ul><li>you and your guests. </li></ul><ul><li>Handle all necessary purchases and placements of items identified in </li></ul><ul><li>assessment. </li></ul><ul><li>Implement the Marketing Strategy specific to your Vacation Home. </li></ul><ul><li>Feature the property in our digital marketing to our Global Network. </li></ul>
  38. 38. <ul><li>I nternet Placement: </li></ul><ul><li>- FlipKey </li></ul><ul><li>- TripAdvisor </li></ul><ul><li>- Craigslist </li></ul><ul><li>- vrbo </li></ul><ul><li>- LiveRez </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- homeaway </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>- </li></ul>Marketing and Management Invitation
  39. 39. <ul><li>Feature the property in direct mail and eNewsletters to client database </li></ul><ul><li>Feature the property in our Social Media campaigns </li></ul><ul><li>Create and market a property specific website </li></ul><ul><li>Engage your property in our exclusive Public Relations program </li></ul><ul><li>Expose your property to over 450 Vacation Rental Mangers around the world </li></ul><ul><li>Create and market Distinctive Vacations for the all inclusive traveler </li></ul><ul><li>Provide Reservations staff </li></ul><ul><li>Provide full service Concierge to your guests </li></ul><ul><li>Provide the Property Protection Insurance Program </li></ul><ul><li>Handle all accounting relating to the rental </li></ul><ul><li>Handle all negotiations and contract work relating to the rental </li></ul><ul><li>**With our Distinctive Flat Rate marketing system, you will always know what you will </li></ul><ul><li>receive for each night your property is rented. Any promotional rates, Distinctive </li></ul><ul><li>Vacation packages, negotiating, etc. will be absorbed by Distinctive Properties. </li></ul>Marketing and Management Invitation
  40. 40. VACATION HOME MANAGEMENT PROPOSAL <ul><li>M anagement Fee - $345.00 monthly </li></ul><ul><li>By choosing The Distinctive Properties Management Team you have chosen to have your home managed with the highest level of professionalism. As your Management Company, we will offer: </li></ul><ul><li>Act as the Owners agent in the day-to-day management of the Rental Property. </li></ul><ul><li>Use professional judgment when it is necessary to purchase replacement items, make minor repairs and perform general maintenance. </li></ul><ul><li>Provide the Property with an informational booklet outlining the operations of the Property, state-required literature, and information on local and area accommodations. </li></ul><ul><li>Perform a complete inventory of the Rental Property upon Effective Date of the Management Agreement. </li></ul><ul><li>Pay all bills promptly on behalf of the owner, provided Owner’s escrow account is current. </li></ul>
  41. 41. <ul><li>Pay all State and City applicable taxes for applicable rental income on behalf of the owner, including all penalties and interest if the Management Company fails to pay the taxing authority in a timely manner. </li></ul><ul><li>Complete care and administration of the property. Thoroughly check and monitor the property on a weekly basis. Property Checklists will be posted to the Owner Portal for 24/7 access. </li></ul><ul><li>Conduct preventative maintenance: </li></ul><ul><ul><li>Replace air conditioner/heater filters </li></ul></ul><ul><ul><li>Touch up paint </li></ul></ul><ul><ul><li>Caulking </li></ul></ul><ul><ul><li>Replace light bulbs and batteries </li></ul></ul><ul><li>Routine inspections and minor repairs </li></ul><ul><li>Provide monthly Owners statements </li></ul><ul><li>Schedule repairs and manage projects </li></ul><ul><li>Correspondence </li></ul><ul><li>Personalized Guest Services/Concierge to the Owner </li></ul><ul><li>Installation of the Keyless door lock system </li></ul>Marketing and Management Invitation