This document provides information about the stages of selling a home and the services a real estate agent will provide during each stage, including managing paperwork, communication between parties, and coordinating inspections, financing, and closing. The agent then discusses their experience, the resources and global network available through partnering with Coldwell Banker Bain, and how they will market and sell the client's home.
1. Presentation for: 1234 Property Address here Insert property photo here Prepared by: Your Name, your designation (ex: CRS) here
2. I will be your guide through the process. Selling a home is a complex process, with multiple variables affecting the outcome. I will share my knowledge with you throughout the many stages of the sale. Here is a snapshot of those stages:
13. Rate your needs and priorities. To help me determine how best to make your home’s sale a success, please rate the importance of each component below.
14. Rate your needs and priorities. From the list of my skills below please rate how important each one is, based on your needs and your sense of what will help make your home sale the most successful it can be.
22. I give you my word with Guaranteed Services. When you list your home with me, your satisfaction will be my sole focus. In fact, Coldwell Banker Bain makes this promise to you: they will guarantee my services. That’s the company’s way of saying they have confidence in the way I do business. So when you place your trust in me, CB Bain backs up my obligations to you as no other real estate company does. How? With our Guaranteed Services, you may discontinue our agency relationship if I haven’t marketed your home as we’ve both agreed. So you can have peace of mind, knowing that my company and I guarantee my professional services.
23. Partner with the best in the world. I’m proud to partner with Coldwell Banker Bain to bring the highest standards to your real estate transaction. These high standards have given CB Bain an unparalleled legacy of success. We’ve been rated by both Real Trends and RIS Media’s Real Estate as one of the Top 20 most productive residential real estate companies in the United States.1 And, out of more than 3,300 Coldwell Banker offices globally, we consistently rank as one of the top two affiliates in the world and as number one in the West.2 So partner with us and let our high standards and proven track record bring superior success in selling your home. 1Based on closed sales volume. Coldwell Banker Bain combines with Coldwell Banker Seal in Portland as a single Coldwell Banker affiliate. 2This designation is awarded each year to the Coldwell Banker residential affiliate with the highest Closed Adjusted Gross Commission Income.
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25. Our brokers out-sell and out-perform. We take the buying and selling of real estate very seriously. In fact, no other real estate company offers its brokers more training, educational opportunities and inter-office support. The result is that CB Bain brokers are experts at managing complex real estate transactions from start to finish. In the end, our superior performance is evident. In 2010, our brokers sold their clients’ properties for an average price that was $166,000 more than the Northwest Multiple Listing Service average. In fact, Coldwell Banker Bain’s brokers so outpaced the field that their average sales price was $117,000 greater than that of our nearest competitor’s brokers.* So choose Coldwell Banker Bain and me for outstanding performance and superior results. *Data reflects transactions of single family residences and condos in the combined areas that comprise the Northwest Multiple Listing Service from 1/1/10-12/31/10.
26. We have a strong history in Western Washington. Coldwell Banker Bain, founded in Seattle as William A. Bain Associates, has operated in Western Washington for 39 years. In 1993, the firm purchased six Coldwell Banker-owned real estate offices in King and Snohomish counties and joined the Coldwell Banker system as an independently owned and operated franchise. The worldwide prominence of Coldwell Banker, combined with William A. Bain’s local reputation for superior service, helped Coldwell Banker Bain emerge as the Northwest's largest nationally-affiliated real estate firm and one of the largest Coldwell Banker companies in the world. With 25 offices in Clark, King, Kitsap, Pierce, Snohomish, Thurston and Whatcom counties, our brokers serve the Western Washington region including the Seattle, Bellevue/Eastside, Bellingham, Everett, Longview, and Tacoma markets. Our Oregon-based division, Coldwell Banker Seal, services the Portland metropolitan area.
27. We have 3,300 offices in 50 countries on 6 continents. You will benefit from the global reach and worldwide connections of Coldwell Banker Bain. Through our affiliation with Coldwell Banker, the world’s premier real estate company, we have over 3,300 sister offices throughout the world with over 92,000 sales associates. We call on this network daily to market our clients’ homes and to reach – literally – a world of buyers. No other local real estate company has our connections. When you list your property with us it will gain exposure to buyers and investors from Central and South America, Europe, Asia, Africa, and Australia. We know that in today’s world your buyer could be anywhere. Only Coldwell Banker is everywhere.
113. Professional partners, exceptional results. Our industry partners bring professionalism and precision to every transaction and work with us to assure your home sale’s success. As both a mortgage banker and mortgage broker, Landover Mortgage has maximum flexibility to offer you the best price, best response and the best service to meet your closing date. Visit Landover Mortgage at www.landovermortgage.com. Rainier Title’s highly trained professionals and cutting-edge technology tools assure efficiency and accuracy in each transaction. Visit Rainier Title at www.rainiertitle.com. Escrow Professionals of Washington (EPOW) believe that the most important element in a successful real estate closing is trust. They’re committed to delivering exceptional service tailored to your specific needs. Visit EPOW at www.escrowpros.com. Studies show that homes protected with a Home Warranty have a higher acceptance with buyers, often improving the chance of selling, selling more quickly, and at a higher price. Our partnership with American Home Shield gives you a competitive edge in today’s real estate market. Visit American Home Shield at www.ahs.com.
114. We give back with Community Partnerships. Our Community Partnerships are a unique program designed to help local non-profit organizations with their humanitarian efforts. Through these partnerships, Coldwell Banker Bain brokers have donated more than $1.44 million to over 650 non-profit organizations.* It’s our way of saying “Thank You,” by giving back to the communities where we live and work. For more information on Community Partnerships, contact me. *Coldwell Banker Bain brokers have participated in Community Partnerships since 1988.
115. I’ll market your home exactly where buyers will find it. Using available data, I will focus the marketing of your home on the avenues that are most likely to reach potential buyers. Immediately upon listing your home I’ll do three things that typically account for 84% of the ways buyers find their home (see chart): Get your home exposure on the top real estate websites. Market your home directly to other real estate brokers, including those within my own office and company. Use the most effective signage to capture the attention of potential buyers, including when I hold an open house.
132. Buyer Activity 1 2 3 4 5 6 7 Weeks on Market The effect of a home’s time on the market. Pricing your home aggressively at the outset creates the best opportunity to sell it for the best price in the shortest amount of time. When a home is first listed, all of the buyers looking for a home in that price range and in the home’s general geographic area will determine whether they want to see it. There is only one chance at this pool of buyers, and that is during the first couple of weeks a home is listed. If the home is not competitively priced, the pool of buyers will ignore it and the opportunity to capture their attention will be missed. After the first few weeks, the only people seeing the home will be the ones newly entering the market, so activity levels will decline.
146. I will open the door to more buyers. An open house can be a very effective way to find buyers for your home. It gives more market exposure to your property and provides the opportunity to have multiple sets of buyers view your home simultaneously. Since almost half of all buyers use an open house as an information source during their home search*, I understand the importance of holding an open house at your home. When I host your open house, I’ll promote it to the widest range of buyers in the market. I’ll advertise it on CBBain.com, coldwellbanker.com, openhouse.com, and will make sure it receives additional local exposure by entering it into the Northwest Multiple Listing Service’s open house database so that it appears on other brokerage websites as well. Not all brokers take these steps to promote an open house, but I do. Simply put, if I host an open house at your home, I’ll make sure it gets the widest possible exposure to the most buyers across the market. * Source: National Association of Realtors® 2010 Profile of Home Buyers and Sellers
147. I’ll help you enhance your home’s appeal to buyers. Home staging is an important step in preparing your home for sale. Properly done, it can have a dramatic impact on the demand for – and final price of – your home. Before staging, your home is likely to have a strong imprint of your unique taste, furnishings, colors and decor, which can distract the focus of the buyer. After staging, the best features of your home are brought to the foreground, allowing buyers to imagine your home as their own. If you wish to stage your home yourself, I’ll get you started with a needs assessment. I can also recommend one of the region’s top professional staging services. Either way, I’ll help you enhance your home’s appeal so that it stands out to the most buyers and apart from the competition.
169. Our many search options lead buyers to your home. According to the National Association of Realtors, 90% of homebuyers use the Internet as an information source during their search. With this in mind we’ve developed our award-winning website, CBBain.com, with plenty of search options so buyers can easily find your home. Interactive Home Search. When buyers enter their search criteria on the home page of CBBain.com, they can choose a Map option which engages our Interactive Home Search feature. This gives them high-resolution images of your neighborhood with options to view your property from multiple angles. Neighborhood Search. Buyers can also find your property using our Neighborhood Search feature which allows them to search by property type, home attributes, or extra features such as a view or waterfront location. Zip Code Search.Buyers looking for homes in your neighborhood can narrow their search to the zip code level, right from the home page of CBBain.com. Radius Search.We’ve built this innovative tool to display every home for sale within a specified distance of an address. My Home Planner.CBBain.com also will do the searching for your buyer through our My Home Planner tool. When buyers engage this feature, they receive emails with a complete list of new homes – like yours – that meet their pre-selected criteria.
170. Our web tools keep buyers focused on your home. We’ve designed CBBain.com with search options that lead prospective buyers to your home. These tools will keep them focused on it: My Home Planner. This tool emails buyers a complete list of new-on-the-market homes that meet their search criteria, letting them get a jump on hot properties, like your home, that meet their specific needs. My Home Planner also allows buyers to save your property to their Favorites list so it stays at the top of their minds. Property Detail Page. Your home will have its own web page on cbbain.com with as many as 15 photos of your home and detailed information specific to the property. This is where buyers will find a video or virtual tour of your home as well. Social Sharing. Interested buyers can share your listing directly from its property detail page by emailing a link to it or by posting it to Facebook and Twitter. Property Flyers. Buyers can easily print out a flyer with photos and details about your home. They can even map your home for easy directions to a showing. Mortgage Calculator. Buyers interested in your home can estimate the mortgage payment quickly and efficiently with the easy-to-use calculators on CBBain.com.
171. We’ll share your home across social networks. Social networking sites are more popular than ever, with 75% of American households using these digital communities to connect and communicate. In fact, social media usage now exceeds web-based email usage. Recognizing the significance of these trends, we’ve developed a tool to easily share your home’s web listing with prospective buyers across the two most popular networks, Facebook and Twitter. Icons for these sites will be positioned on your home’s property detail page on cbbain.com so that buyers can easily post a link to the page on Facebook and Twitter. Users can add their own comments before sharing the information with their social networks. With this tool you, your family and friends, and I can all share your home’s web listing with our social networks. In an instant, your home will gain significant added exposure to potential buyers within these thriving digital communities. * 2010 Nielsen report: Internet & Social Media Consumer Insights
172. We use texting to attract buyers. Coldwell Banker Bain is committed to finding effective new ways to attract buyers to your home. According to the National Association of Realtors, over 50% of buyers use For Sale yard signs as an information source when home searching.* With this in mind, we’ve combined the effectiveness of For Sale signs with the convenience of text messaging to make it easy for buyers to learn more about your home. By texting a number displayed on your property’s sign, buyers receive key information about your home quickly and conveniently. Additional options allow the buyer to request more information or to interact directly with me to set up a showing. Buyers who pay attention to For Sale signs are already interested prospects. With our user-friendly texting technology we have yet another way to connect with them. They’ll receive instant information about your home, making it stand out from the competition – in their minds and on their mobile devices. * Source: National Association of Realtors® 2010 Profile of Home Buyers and Sellers
173. You deserve more. You’ll benefit from the many steps I’ll take to target the best buyers for your home, steps that go way beyond the industry standard.
174. Get the holiday edge. We can get an edge on the market by listing your home during the holidays. Here are some of the reasons to consider doing so: Motivated Buyers. End-of-the-year buyers are more serious and motivated. Some buyers receive a favorable tax deduction on closing costs before year’s end. Also, corporate transferees may not be able to wait until the spring to buy. Less Competition – Fewer homes on the market during the holidays means less competition for the serious buyers who are actively looking. More Time – During the holidays, many buyers have more time to look at homes. Lenders and escrow agents are typically less busy and have more time to devote to the successful close of your home. Holiday Appeal – Buyers can respond more emotionally during a holiday home search. Neighborhood festivities, decorated homes, and the spirit of the season all can positively influence a buyer’s decision to make an offer.
