AS media definitions

1. Media Convergence
• Due to the progress of technology, various
different types of media, such as computer,
television, radio and newspaper, are
combining into a single media.
• An example of this is television and computer
technology are increasingly becoming the
same thing , most websites now have video on
them.

2. Technological Convergence
• Technological convergence means that due to
technological changes, different technological
systems sometimes perform similar tasks.
• An example of this is that people use to have
to listen to music using the radio but now as
technological convergence has evolved the
majority of people use their phones.

3. Synergy
• Synergy is the interaction of cooperation of
two or more organizations to provide a joint
product of greater success.

4. Cross media ownership
• Cross media ownership us the ownership of
multiple media businesses by a person or
corporation

5. Conglomerate
• Conglomerate means a thing consisting or a
number of different parts that are grouped
together
• In terms of media, a Conglomerate is a
company that owns large numbers of
companies such as television, radio,
publishing, movies and the internet.

6. Subsidiary
• Subsidiary means ‘ less important than but
related or supplementary to something’
• In terms of media, a subsidiary company is a
company whose voting stock is more than
50% controlled by another company.

7. Oligopoly
• Oligopoly means ‘A state of limited
competition, in which a market is shared by a
small number of producers or sellers.’
• In media Oligopoly is a situation where a
market is controlled by a small group of firms

8. Concentration of media ownership
• Concentration of media ownership is a
process whereby progressively fewer
organizations control shares of the media.

9. Horizontal Integration
• Horizontal Integration is where a production
company expands into other areas of one
industry .
• This means that the company can develop in a
particular area of production, or buy other
companies to deal with these areas.