Zero- and first-party data isn’t going anywhere – and while you know that, you may not have a comprehensive strategy for it yet. You’ve probably spotted inefficiencies across your messaging channels and are keen to convert that into opportunities to optimize for conversions – but you haven’t gotten there yet. And, like all marketers, you’re also likely highly concerned with getting the most performance out of every dollar you spend. All of the above elements of lifecycle marketing are no longer just nice-to-have, but a need-to-have in order to succeed now and future proof your strategy. The good news is that our experts know how to navigate these challenges and opportunities and partnered with some of our favorite industry experts to share their insights.

1. Lifecycle Marketing Summit
How to Innovate, Integrate, and Economize Across Your Messaging Channels
DAY 1 | WEDNESDAY, JUNE 7TH
Once A Nice To Have, Now A Must-Have: How One Brand is
Leveraging Omnichannel Lifecycle Marketing
10 – 10:45am PT | 1 – 1:45pm ET
The Most Important KPIs to Really Drive Your
Lifecycle Program
11 – 11:45am PT | 2 – 2:45pm ET
Lifecycle as an Engine to Power Other Channels:
A Panel Discussion
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | WEDNESDAY, JUNE 14TH
Lifecycle and AI: Where We’re At and Where We’re Going
10 – 10:45am PT | 1 – 1:45pm ET
How to Keep Up Your Creative Testing After
Budget Cuts
11 – 11:45am PT | 2 – 2:45pm ET
Leveraging Your Tech Stack – Migration Execution:
Best Practices for Both
12 – 12:45 pm PT | 3 – 3:45pm ET

2. Lifecycle as an
Engine to Power
Other Channels
A PANEL DISCUSSION

3. Today’s Logistics
Kerry Mallett
Content Strategist
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
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1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. LINDSEY
WREGGELSWORTH
Strategist, Lifecycle
Marketing
KELSEY FORNTER
Director, Paid Search
SAMMY MAZZA
Solutions Consultant
BEN PASHMAN
Chief Revenue Officer
SJ CARCAMO
Partner Marketing Manager
Our Speakers

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9. Justuno is built to create
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& scale your business through tailored visitor experiences that
convert. Justuno empowers marketers through automation,
advanced analytics, and proprietary visitor tracking so they can
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10. Agenda
● Panel discussion
● Q&A with the panel
10

11. Is Your Lifecycle Data Being Used To
Drive Performance On Other Channels?
● Yes, I do this regularly
● Yes, I do this somewhat
● No
● No, but I’m interested in learning how to do this
POLL

12. Schedule Your
Consultation
with a
Cross-Channel
Expert

13. Q&A KELSEY FORNTER
Director, Paid Search
SAMMY MAZZA
Solutions Consultant
BEN PASHMAN
Chief Revenue Officer
SJ CARCAMO
Partner Marketing Manager
LINDSEY WREGGELSWORTH
Strategist, Lifecycle Marketing

14. 14
The 2023 Privacy
Study
HOW US CONSUMERS REALLY FEEL ABOUT
ONLINE PRIVACY AND MARKETING IN 2023
ACCESS NOW

15. Thank you!

16. Lifecycle Marketing Summit
How to Innovate, Integrate, and Economize Across Your Messaging Channels
DAY 1 | WEDNESDAY, JUNE 7TH
Once A Nice To Have, Now A Must-Have: How One Brand is
Leveraging Omnichannel Lifecycle Marketing
10 – 10:45am PT | 1 – 1:45pm ET
The Most Important KPIs to Really Drive Your
Lifecycle Program
11 – 11:45am PT | 2 – 2:45pm ET
Lifecycle as an Engine to Power Other Channels:
A Panel Discussion
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | WEDNESDAY, JUNE 14TH
Lifecycle and AI: Where We’re At and Where We’re Going
10 – 10:45am PT | 1 – 1:45pm ET
How to Keep Up Your Creative Testing After
Budget Cuts
11 – 11:45am PT | 2 – 2:45pm ET
Leveraging Your Tech Stack – Migration Execution:
Best Practices for Both
12 – 12:45 pm PT | 3 – 3:45pm ET