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1
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers
2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
3
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Maximizing Q4
Impact
Retail Media Synergy
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
ANNA MACGILLIVRAY
Sr. Marketing Data
Strategist
Our Speakers
RAQUEL KOZLOWSKI
Partnership Development
Senior Manager
NATALIE KANSTEINER
Director, Ecosystems & Data
Partnerships
Agenda
● What is a Customer Data Platform (CDP)?
○ Benefits of using a CDP
● Amperity (CDP)
○ Who is Amperity?
○ How Amperity unifies data to unlock stronger
ROI
○ Amperity case studies
● The Trade Desk (DSP)
○ Benefits of utilizing The Trade Desk
○ Tools used to activate first party data on TTD
○ About the Unified ID 2.0
● Key Takeaways
Are you currently using a CDP
(Customer Data Platform)?
● Yes
● No
● No, but I’m interested in learning
more!
POLL
What is a Customer Data Platform (CDP)?
10
A CDP is software that collects data from all different customers touchpoints (social media, websites, email, etc.) and
unifies them to build a comprehensive customer profile.
Benefits of using a CDP
● Understand who your consumers are
With the ability to unify customer data, we’re able to identify
patterns to provide insights and better understand the
consumers interests in order to target them better.
● Maximize advertising potential
By understanding your customer (what they want, how to
reach them, etc.), you have the ability to maximize your ads
and presence online.
● Accurately Measure the Total Impact
Calculate the impact of paid media across online, partner,
and offline channels to help marketers optimize media
spend
The Keys to Unlock Success
Across Retailers
12
Serving 300+ Brands
5 Pending
8 Patents
Global
team
SEA NYC LON AUS
Our Mission
To help every brand turn complex
customer data into business value.
ID Resolution, Data
Mgmt,Data Modeling
100+ Technology Partners
100+ Paid Media / Activation Partners
5.2 Billion
Profiles
managed
daily
Only Amperity is purpose-built to make your client’s data
useable.
Unify Data
➔ Ingest any raw data at scale from any source, any
quantity
➔ Flexible Customer 360 database consolidated,
enriched with attributes, democratized access
Unlock Access Unleash ROI
➔ Automated orchestration to your entire stack
and Intelligent segmentation, campaigns,
& measurement
14
% of customers who use
at least 2 email
addresses
Lower end match rates
w/ historical onboarding
methods
Average number of
channels customers use
Poor Data Foundation Holds Back Growth
Incomplete & inaccurate profiles are the root cause of underperforming campaigns
Data
Silos
Incomplete
Customer
Profile
Loyalty Data
Ecommerce
“Rented” 3P Data
CRM / SMS / Email
In-Store Purchases
Support Data
App Data
Lack of unified
profiles
Declining
Performance
Incomplete
Measurement
86% 15-25% 5
Identifiers & PII
CERES HH ID(s)
Cust ID(s)
UID
Best Email
Alternate Email
Most Recent Address
Best Phone
Alternate Phone
119314614409; 20045277
80uik09; 10706ky04274
ID1902338541
kl@gmail.com
klee@amperity.com
502 Gulf Blvd
(908) 403-5284
(646) 447-8241
Transaction History &
Attributes
First_order_id
First_order_datetime
First_order_total_items
Latest_order_id
Latest_order_datetime
Latest_order_total_items
Lifetime_order_revenue
Lifetime_order_frequenc
Lifetime_total_items
Lifetime_AOV
Lifetime_stores
Lifetime_preferred_store
493489
2019-04-25
26
4493476
2020-01-11
32
$3108
14
264
$103
3
Croton NY
Loyalty Enrollment & Status
CLV
Propensity to Churn
Channel
Product Affinity
Food & Drink
Shopping - Clothing
$835
High
In-Store
Shirts
Health
Business
Predictive Modeling
Active Loyalty Cards
Inactive Loyalty Cards
# of Active Cards
# of Inactive Cards
# of Total Cards
Most Recent Card
Total Points Earned
Total Points Redeemed
Current Points
44015934323 |
46933289104
46126763321
2
1
3
44015934323
3,462
1,000
2,462
3P Enrichment Sources
Lifestyle Affinity
Food & Drink
Shopping - Clothing
FICO Score
Shirts
Acxiom
LiveRamp
TransUnion
Unlock Insights to Power High Value Use Cases
Alex Polson
CustomerID_z674
Optimize Budgets
Suppress ads immediately after a
sale online, in-store, or through a
partner marketplace
Optimize budgets using calculated attributes, predictive models, and audience attributes
Grow Existing Customers
Reach your best customers
on owned and paid channels
to drive sales
Connect with Customers
Unified PII fuels ad platforms
with a deduped series of
identifiers to increases match
rates.
Find New Customers
Create audience seeds for
LAL models based on
behavior from your best
customers
Personalize Every Interaction
Enrich customer profiles with 3P
data to drive cross sell/upsell
opportunities and prevent churn
15
Identity,
Intelligence, C360,
Segmentation
Online
Purchase
History
In-Store
Purchase
History
Loyalty
Programs
CRM Email,
SMS, &
Newsletters
Retail Media &
Brand Collab
CTV/OTT
Social
Search
Display &
Mobile
2PD & 3PD
Website
History
Owned
[Email, SMS,
Mobile]
Owned
Paid
First Party for Retail Media & Owned
Personalize every customer touchpoint to supercharge brand awareness and growth
Measure impact at the person
level, not the cookie-level
Directly connect to paid media, owned,
and operated channels
Build a stable foundation based with historical
data that updates with each interaction
Approach
National Shoe Retailer
Replaced manual, monthly 1st party
data seed audiences with optimized
seed lists from Amperity
Amperity Impact
Unified data
foundation -
Improved customer
accuracy and
relevance
Operational
efficiencies -
Weekly automation
and direct connection
to ad platform
2x ROAS
compared to prior audience and 2x ROAS
compared to platform’s interest-based audience
Approach
Gen Z Clothing Brand
Identified and retargeted frequent “new
arrivals” shoppers with fresh products
Amperity Impact
Unified data
foundation -
Discovery of a highly
specific but effective
audiences
Operational
efficiencies -
“Always” refreshed
audience and
product data thanks
to flexible ingest
2.5x ROAS
compared to average and highest CVR amongst
retention audiences
Approach
Global Health CPG
Built various unified prospecting and
retargeting audiences out of disparate
PII capture initiatives
Amperity Impact
Unified data
foundation -
Cross-brand insights,
engagement signals,
and best possible PII
Operational
efficiencies -
Unified storage of
customer data and
automated delivery
to ad platforms
+30%
improvement across paid platforms
match
rate
18
CASE STUDY
Innovating advertising
for faster, smarter
campaigns
+94%
Avg. audience
addressability across
multiple segments
>90%
Match rates
+92%
Faster activation
RESULTS WHEN ACTIVATING TO THE TRADE DESK:
Open
Internet vs.
walled
gardens
Inventory & Partner
Agnostic
Fully
Transparent
OBJECTIVE
WE ONLY
REPRESENT
100%
Objective Analytics
Even if brands have first-party data, Walled Gardens will still
control its utility
ONBOARD FIRST-PARTY DATA
WALLED GARDEN
Activate, frequency
manage and deliver
campaign
IP
Aggregated insights and
modeled performance with
no transparency
The Trade Desk gives YOU the tools to own,
activate and export your first-party data
FIRST-PARTY DATA
ONBOARDING
IP
THE TRADE
DESK IDENTITY
ALLIANCE
• Omni-channel cross-
device expansion
• Cross-device, cross-
publisher frequency
management
• Deterministic
connections with UID2
DATA PORTABILITY AND
ADVANCED ANALYSIS
MEASUREMENT
MARKETPLACE
RAW EVENT
DATA STREAMS
CUSTOM
MEASUREMENT
MODELS
CDPS, CLOUDS &
CLEAN ROOMS
Send identifiers
from your preferred
data storage and
audience platform
CDPS, CLOUDS &
CLEAN ROOMS
With data portability
brands can analyze
log files in their
preferred
environments
Secure and
Privacy Friendly
Hashed and
encrypted
identifier
Consumer
Transparency
and Control
Clear and universal
preferences
and opt-out
Omni Channel
Used across inventory
on traditional web,
mobile and CTV
Open Source
and Interoperable
Free and available
to the entire
ecosystem
Upgrade to a better
first-party data solution with
HOUSEHOLD ID
INDIVIDUAL ID
DEVICES
Device IDs
and cookie IDs
ID MAPPING
SSP DMP
TDID 1234
CTV Device ID
Applied TDIDs
Unified ID 2.0
RampID
Objective
approach to
identity
resolution
bringing the
best
connection
cross-
device
IDENTITY
ALLIANCE
UPLOAD
DIRECTLY TO TTD
SEND FROM A CLOUD
SEND
FROM A CDP
SEND
FROM A CLEAN ROOM
Email goes directly to the
secure enclave for
translation to UID2s
before being stored as
audiences in the platform
Delivery UID enabled
data to TTD from most
major data warehouses.
Enable exposure logs to
be returned
Create custom audience
segments from CRM,
POS or transactions and
push them to your Trade
Desk seat as UID2s
Push collaboratively built
data segments and push
them to your Trade Desk
seat as UID2s
Return exposure logs for
fulfillment of
collaborative
measurement
Connected to the major tech stack players
Onboard data for activation and measurement in The Trade Desk
with the workflow that fits your tech stack framework
In the last 2 quarters alone:
• 52 user data integrations
• 44 inventory integrations
• 350+ platform API
integrations
The open internet is
becoming more
connected
Open: Ecosystem
Our mission is to
enable the entire
customer journey
Planning and
Audience Insights
Omni-Channel Activation
Secure, Anonymized
Identity
DATA
IN
DATA
OUT
Optimization
Measurement
and analysis
REDS
Conversion API
Key Takeaways
1. Amperity provides a world class customer data platform from
which to optimize paid media efforts using 1st party data.
Identity resolution and unified data create a super robust data
foundation, while marketer-friendly interfaces and direct
connectors create operational efficiencies.
2. The Trade Desk puts the power of advertiser’s data at the
forefront, whether that's activating anything from first-party
data to retail data. We take pride in doing so in the most
privacy conscious manner through our own platform and
through partnering with other technology platforms.
3. Tinuiti experts combined with the partnerships we utilize
ensure that our clients have access to leading technology and
strong data segments to set our customers up for success.
Schedule Your
Consultation
with a Retail Media
Expert
Q&A
RAQUEL KOZLOWSI
Partnership Development
Senior Manager
ANNA MACGILLIVRAY
Sr. Marketing Data
Strategist
NATALIE KANSTEINER
Director, Ecosystems & Data
Partnerships
22
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE
➜
23
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Thank you!

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Maximizing Q4 Impact: Retail Media Synergy

  • 1. 1 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Retail Media Rundown The Keys to Unlock Success Across Retailers
  • 2. 2 Retail Media Rundown: The Keys to Unlock Success Across Retailers Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy
  • 3. 3 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Maximizing Q4 Impact Retail Media Synergy
  • 4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. ANNA MACGILLIVRAY Sr. Marketing Data Strategist Our Speakers RAQUEL KOZLOWSKI Partnership Development Senior Manager NATALIE KANSTEINER Director, Ecosystems & Data Partnerships
  • 8. Agenda ● What is a Customer Data Platform (CDP)? ○ Benefits of using a CDP ● Amperity (CDP) ○ Who is Amperity? ○ How Amperity unifies data to unlock stronger ROI ○ Amperity case studies ● The Trade Desk (DSP) ○ Benefits of utilizing The Trade Desk ○ Tools used to activate first party data on TTD ○ About the Unified ID 2.0 ● Key Takeaways
  • 9. Are you currently using a CDP (Customer Data Platform)? ● Yes ● No ● No, but I’m interested in learning more! POLL
  • 10. What is a Customer Data Platform (CDP)? 10 A CDP is software that collects data from all different customers touchpoints (social media, websites, email, etc.) and unifies them to build a comprehensive customer profile. Benefits of using a CDP ● Understand who your consumers are With the ability to unify customer data, we’re able to identify patterns to provide insights and better understand the consumers interests in order to target them better. ● Maximize advertising potential By understanding your customer (what they want, how to reach them, etc.), you have the ability to maximize your ads and presence online. ● Accurately Measure the Total Impact Calculate the impact of paid media across online, partner, and offline channels to help marketers optimize media spend
  • 11. The Keys to Unlock Success Across Retailers
  • 12. 12 Serving 300+ Brands 5 Pending 8 Patents Global team SEA NYC LON AUS Our Mission To help every brand turn complex customer data into business value. ID Resolution, Data Mgmt,Data Modeling 100+ Technology Partners 100+ Paid Media / Activation Partners 5.2 Billion Profiles managed daily
  • 13. Only Amperity is purpose-built to make your client’s data useable. Unify Data ➔ Ingest any raw data at scale from any source, any quantity ➔ Flexible Customer 360 database consolidated, enriched with attributes, democratized access Unlock Access Unleash ROI ➔ Automated orchestration to your entire stack and Intelligent segmentation, campaigns, & measurement
  • 14. 14 % of customers who use at least 2 email addresses Lower end match rates w/ historical onboarding methods Average number of channels customers use Poor Data Foundation Holds Back Growth Incomplete & inaccurate profiles are the root cause of underperforming campaigns Data Silos Incomplete Customer Profile Loyalty Data Ecommerce “Rented” 3P Data CRM / SMS / Email In-Store Purchases Support Data App Data Lack of unified profiles Declining Performance Incomplete Measurement 86% 15-25% 5
  • 15. Identifiers & PII CERES HH ID(s) Cust ID(s) UID Best Email Alternate Email Most Recent Address Best Phone Alternate Phone 119314614409; 20045277 80uik09; 10706ky04274 ID1902338541 kl@gmail.com klee@amperity.com 502 Gulf Blvd (908) 403-5284 (646) 447-8241 Transaction History & Attributes First_order_id First_order_datetime First_order_total_items Latest_order_id Latest_order_datetime Latest_order_total_items Lifetime_order_revenue Lifetime_order_frequenc Lifetime_total_items Lifetime_AOV Lifetime_stores Lifetime_preferred_store 493489 2019-04-25 26 4493476 2020-01-11 32 $3108 14 264 $103 3 Croton NY Loyalty Enrollment & Status CLV Propensity to Churn Channel Product Affinity Food & Drink Shopping - Clothing $835 High In-Store Shirts Health Business Predictive Modeling Active Loyalty Cards Inactive Loyalty Cards # of Active Cards # of Inactive Cards # of Total Cards Most Recent Card Total Points Earned Total Points Redeemed Current Points 44015934323 | 46933289104 46126763321 2 1 3 44015934323 3,462 1,000 2,462 3P Enrichment Sources Lifestyle Affinity Food & Drink Shopping - Clothing FICO Score Shirts Acxiom LiveRamp TransUnion Unlock Insights to Power High Value Use Cases Alex Polson CustomerID_z674 Optimize Budgets Suppress ads immediately after a sale online, in-store, or through a partner marketplace Optimize budgets using calculated attributes, predictive models, and audience attributes Grow Existing Customers Reach your best customers on owned and paid channels to drive sales Connect with Customers Unified PII fuels ad platforms with a deduped series of identifiers to increases match rates. Find New Customers Create audience seeds for LAL models based on behavior from your best customers Personalize Every Interaction Enrich customer profiles with 3P data to drive cross sell/upsell opportunities and prevent churn 15
  • 16. Identity, Intelligence, C360, Segmentation Online Purchase History In-Store Purchase History Loyalty Programs CRM Email, SMS, & Newsletters Retail Media & Brand Collab CTV/OTT Social Search Display & Mobile 2PD & 3PD Website History Owned [Email, SMS, Mobile] Owned Paid First Party for Retail Media & Owned Personalize every customer touchpoint to supercharge brand awareness and growth Measure impact at the person level, not the cookie-level Directly connect to paid media, owned, and operated channels Build a stable foundation based with historical data that updates with each interaction
  • 17. Approach National Shoe Retailer Replaced manual, monthly 1st party data seed audiences with optimized seed lists from Amperity Amperity Impact Unified data foundation - Improved customer accuracy and relevance Operational efficiencies - Weekly automation and direct connection to ad platform 2x ROAS compared to prior audience and 2x ROAS compared to platform’s interest-based audience Approach Gen Z Clothing Brand Identified and retargeted frequent “new arrivals” shoppers with fresh products Amperity Impact Unified data foundation - Discovery of a highly specific but effective audiences Operational efficiencies - “Always” refreshed audience and product data thanks to flexible ingest 2.5x ROAS compared to average and highest CVR amongst retention audiences Approach Global Health CPG Built various unified prospecting and retargeting audiences out of disparate PII capture initiatives Amperity Impact Unified data foundation - Cross-brand insights, engagement signals, and best possible PII Operational efficiencies - Unified storage of customer data and automated delivery to ad platforms +30% improvement across paid platforms match rate
  • 18. 18 CASE STUDY Innovating advertising for faster, smarter campaigns +94% Avg. audience addressability across multiple segments >90% Match rates +92% Faster activation RESULTS WHEN ACTIVATING TO THE TRADE DESK:
  • 19. Open Internet vs. walled gardens Inventory & Partner Agnostic Fully Transparent OBJECTIVE WE ONLY REPRESENT 100% Objective Analytics
  • 20. Even if brands have first-party data, Walled Gardens will still control its utility ONBOARD FIRST-PARTY DATA WALLED GARDEN Activate, frequency manage and deliver campaign IP Aggregated insights and modeled performance with no transparency
  • 21. The Trade Desk gives YOU the tools to own, activate and export your first-party data FIRST-PARTY DATA ONBOARDING IP THE TRADE DESK IDENTITY ALLIANCE • Omni-channel cross- device expansion • Cross-device, cross- publisher frequency management • Deterministic connections with UID2 DATA PORTABILITY AND ADVANCED ANALYSIS MEASUREMENT MARKETPLACE RAW EVENT DATA STREAMS CUSTOM MEASUREMENT MODELS CDPS, CLOUDS & CLEAN ROOMS Send identifiers from your preferred data storage and audience platform CDPS, CLOUDS & CLEAN ROOMS With data portability brands can analyze log files in their preferred environments
  • 22. Secure and Privacy Friendly Hashed and encrypted identifier Consumer Transparency and Control Clear and universal preferences and opt-out Omni Channel Used across inventory on traditional web, mobile and CTV Open Source and Interoperable Free and available to the entire ecosystem Upgrade to a better first-party data solution with
  • 23. HOUSEHOLD ID INDIVIDUAL ID DEVICES Device IDs and cookie IDs ID MAPPING SSP DMP TDID 1234 CTV Device ID Applied TDIDs Unified ID 2.0 RampID Objective approach to identity resolution bringing the best connection cross- device IDENTITY ALLIANCE
  • 24. UPLOAD DIRECTLY TO TTD SEND FROM A CLOUD SEND FROM A CDP SEND FROM A CLEAN ROOM Email goes directly to the secure enclave for translation to UID2s before being stored as audiences in the platform Delivery UID enabled data to TTD from most major data warehouses. Enable exposure logs to be returned Create custom audience segments from CRM, POS or transactions and push them to your Trade Desk seat as UID2s Push collaboratively built data segments and push them to your Trade Desk seat as UID2s Return exposure logs for fulfillment of collaborative measurement Connected to the major tech stack players Onboard data for activation and measurement in The Trade Desk with the workflow that fits your tech stack framework
  • 25. In the last 2 quarters alone: • 52 user data integrations • 44 inventory integrations • 350+ platform API integrations The open internet is becoming more connected Open: Ecosystem
  • 26. Our mission is to enable the entire customer journey Planning and Audience Insights Omni-Channel Activation Secure, Anonymized Identity DATA IN DATA OUT Optimization Measurement and analysis REDS Conversion API
  • 27. Key Takeaways 1. Amperity provides a world class customer data platform from which to optimize paid media efforts using 1st party data. Identity resolution and unified data create a super robust data foundation, while marketer-friendly interfaces and direct connectors create operational efficiencies. 2. The Trade Desk puts the power of advertiser’s data at the forefront, whether that's activating anything from first-party data to retail data. We take pride in doing so in the most privacy conscious manner through our own platform and through partnering with other technology platforms. 3. Tinuiti experts combined with the partnerships we utilize ensure that our clients have access to leading technology and strong data segments to set our customers up for success.
  • 28. Schedule Your Consultation with a Retail Media Expert
  • 29. Q&A RAQUEL KOZLOWSI Partnership Development Senior Manager ANNA MACGILLIVRAY Sr. Marketing Data Strategist NATALIE KANSTEINER Director, Ecosystems & Data Partnerships
  • 30. 22 The 2023 Playbook for Q4 and Holiday Success VIEW TINUITI’S LATEST GUIDE ➜
  • 31. 23 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Thank you!