The holiday season presents a unique opportunity for brands to engage customers and drive sales. During this session, our experts will share practical strategies for utilizing first-party data at each stage of the funnel, from awareness and acquisition to engagement and retention. Discover how your organization can tap into the power of data-driven marketing to optimize conversions and make the most of the 2023 holiday season. Tinuiti’s Lifecycle Marketing expert will join conversion rate optimization industry leader, Justuno, cross-channel marketing platform, Iterable, and affiliate marketing platform, Refersion by Pantastic.

1. 2023 Playbook
for Q4 and
Holiday Success

2. Session 1
10am PT | 1pm ET
Be Where Your Audience Is: Using
Conversion- Driven Channels to Move Up
the Funnel
Session 2
11am PT | 2pm ET
Leveraging Measurement for Effective
Audience Targeting and Optimization
Session 3
12pm PT | 3pm ET
Q4 Success Secrets: The Essential
Elements of Operations and Fulfillment
in the Holiday Rush
Session 4
10am PT | 1pm ET
Bridging the Gap Between Engagement
and Post-Click Conversions
Session 5
11am PT | 2pm ET
Conquering Amazon in Q4: Winning
Strategies for Maximizing Search,
Display, and Sponsored Products
Session 6
12pm PT | 3pm ET
Optimize Holiday Conversions by
Leveraging First-Party Data Across
the Funnel
Wednesday, August 16, 2023 Wednesday, August 23, 2023
P A R T 1 P A R T 2

3. Optimize Holiday
Conversions by
Leveraging First-Party
Data Across the Funnel

4. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
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Join our poll questions - including if you want to talk to
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Katherine Bishop
Marketing Webinars Specialist

5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
KELLIE COLLINS
Associate Director,
Lifecycle Marketing
STEPH CARCAMO (SJ)
Partner, Marketing
Manager
ERIK SWANSON
System Operations & Data
Director
SEBASTIAN CABRERA
Strategic Customer Success
Manager

8. Justuno is built to create
long-lasting customer relationships, increase marketing ROI,
& scale your business through tailored visitor experiences that
convert. Justuno empowers marketers through automation,
advanced analytics, and proprietary visitor tracking so they can
provide customers with the ultimate online experience.
100+ Apps Made
Better With Justuno

9. Refersion drives ecommerce
growth for influencer and affiliate
marketers with data attribution,
affiliate performance insights and
relationship-building tools.
We empower brands to
streamline revenue growth
through strong, direct
relationships with their affiliates.
$78,680 $7,868 66%
752 Total Affiliate Order(s)
Total Revenue
0
5
0
10
0
15
0
20
0
25
0
30
0
Total
Commissions
Conversion Rate
Order processing: Online
Orders Sales Clicks Day Week Month
Oct 31,
2020
Nov 30,
2020
refersion.com

10. Top Rated AI Powered Cross-Channel Communication Platform
Transactional
& Order Data
Behavioral Data
(Web/Mobile)
Profile Data Product Data
Relevant 3rd
Party Data
Push
Email Multi-App
Push
Mobile
Inbox
In-App SMS Direct
Mail
Web
Push
Social Universal
Webhooks
Internal Data
Stores
External BI
Tools
Iterable AI Studio
1-to-1
Relevance
Built for Data Ease of Use Open & Flexible AI Powered

11. Agenda
● First Party Data Throughout the Funnel
● Panel Discussion
● Key Takeaways
● Q&A
11

12. What is your biggest concern going into
the holiday season?
● Economic conditions affecting consumer
spending
● Ensuring sufficient inventory
● Standing out in a crowded marketplace during
the holiday rush
● Ad campaign effectiveness
● Adapting to changing consumer behavior
POLL

13. What is your biggest challenge right now
in optimizing holiday conversions by
leveraging first-party data?
● Data Accuracy
● Personalization
● Privacy concerns
● Resource allocation
POLL

14. First Party Data Throughout the Funnel
Gain competitive edge by acquiring
and activating your first-party data
gold mine
Today’s Discussion:
How & Why to Activate First Party Data
Through Your Funnel in Q4
14
Awareness
Consideration
Retention
Reactivation

15. Conversion
Retention &
Winback
Optimize Holiday Conversions by Leveraging
First-Party Data Across the Funnel
Acquisition &
Awareness

16. Conversion
Retention &
Winback
Optimize Holiday Conversions by Leveraging
First-Party Data Across the Funnel
Acquisition &
Awareness

17. Conversion
Retention &
Winback
Optimize Holiday Conversions by Leveraging
First-Party Data Across the Funnel
Acquisition &
Awareness

18. Key Takeaways
1. Engagement + Trust = Party (1 + 0)
2. Successful Q4 Campaigns = start well
before Q4! Influencers and publishers
can be a year-round arrow in the quiver.
3. Feed Automations Data = More Value
From Q4+ Campaigns
4. Test, test, test!

19. Schedule Your
Consultation
with a Digital
Marketing Expert

20. Q & A
KELLIE COLLINS
Associate Director,
Lifecycle Marketing
STEPH CARCAMO (SJ)
Partner, Marketing
Manager
ERIK SWANSON
System Operations & Data
Director
SEBASTIAN CABRERA
Strategic Customer Success
Manager

21. The Q2 2023
Digital Ads
Benchmark
Report
VIEW TINUITI’S LATEST RESEARCH

22. Session 1
10am PT | 1pm ET
Be Where Your Audience Is: Using
Conversion- Driven Channels to Move Up
the Funnel
Session 2
11am PT | 2pm ET
Leveraging Measurement for Effective
Audience Targeting and Optimization
Session 3
12pm PT | 3pm ET
Q4 Success Secrets: The Essential
Elements of Operations and Fulfillment
in the Holiday Rush
Session 4
10am PT | 1pm ET
Bridging the Gap Between Engagement
and Post-Click Conversions
Session 5
11am PT | 2pm ET
Conquering Amazon in Q4: Winning
Strategies for Maximizing Search,
Display, and Sponsored Products
Session 6
12pm PT | 3pm ET
Optimize Holiday Conversions by
Leveraging First-Party Data Across
the Funnel
Wednesday, August 16, 2023 Wednesday, August 23, 2023
P A R T 1 P A R T 2

23. Thank you!