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Xplora Company Presentation

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This is a short presentation of the digital services which Xplora provides and the approaches the company has singled out as successful for its work.

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Xplora Company Presentation

  1. 1. PART OF OUR CURRENT CLIENTS
  2. 2. AGENCY CAPABILITIE S CLIENTS 50+ PITCHES FOR FULL DIGITAL WON 14 TEAM MEMBERS 29 GOOGLE PREMIER PARTNER
  3. 3. INDUSTRY RECOGNITIO N KEYNOTE SPEAKERS & MODERATORS AT INDUSTRY EVENTS TEACHING & LECTURING 3 TEAM MEMBERS JURY TO SEVERAL DIGITAL AWARDS ACTIVE IAB MEMBER & XPLORA’S MANAGING DIRECTOR IS BOARD MEMBER TO IAB BULGARIA 5
  4. 4. LIST OF EVENTS WITH XPLORA TEAM MEMBERS WEBIT LARGEST IT/ENTREPRENEURSHIP EVENT IN REGION XPLORA’S MANAGING DIRECTOR TWO TIME LED THE “DIGITAL MARKETING IN BULGARIA” PANEL AT WEBIT DIGITALK LEADING DIGITAL EVENT IN BULGARIA XPLORA IS DIGITAL MARKETING PARTNER TWO YEARS IN A ROW F5 CONFERENCE FACEBOOK FOCUSED CONFERENCE KEYNOTE ON BEST PRACTICES IN ADVERTISING IN FACEBOOK RETAIL IN DETAIL LARGEST RETAIL SECTOR EVENT 3 TIMES KEYNOTE SPEAKERS, 3 TIMES PANELISTS, 2 TIME MODERATORS, 2 TIMES HOST OACONF LARGE DIGITAL MARKETING EVENT 2 TIMES KEYNOTE SPEAKERS, 1 TIME HOST OF STREAM IoT Conference EVENT BY INVESTOR PANELIST WITH VIVACOM, PCLOUD ETC.
  5. 5. MEDIA BUDGETS MANAGED IN 2016 & 2017 BGN SPENT DURING 2016 & 2017 1.6M PROFESSIONALS CERTIFIED BY GOOGLE 7 2 GOOGLE PREMIUM PARTNERS in BULGARIA PROFESSIONALS CERTIFIED FOR FACEBOOK ADVERTISING 1 of 11
  6. 6. LATEST PITCHES WON ONE OF THE LARGEST BEVERAGES PRODUCERS IN BULGARIA (OWNED BY TYMBARK) FOR BULGARIA SCHNEIDER ELECTRIC FOR ISRAEL (IN ADDITION TO BULGARIA) NON-TV DIVISION FOR BULGARIA LARGEST PRODUCER OF WAFFLES IN BULGARIA (OWNED BY PRIVATE EQUITY FUND) FOR BULGARIA AND CEE BULGARIA AND ROMANIA LEADING BULGARIAN PRODUCER OF CAKES WITH OWN COFFEE SHOPS FOR BULGARIA AND ROMANIA
  7. 7. PROJECT MANAGEMENT & SALES TEAM GOOGLE PERFORMANCE & ANALYTICS TEAM FACEBOOK PERFORMANCE & MANAGEMENT TEAM DESIGN TEAM 5 PEOPLE 7 PEOPLE 11 PEOPLE 6 PEOPLE
  8. 8. XPLORA FEATURED IN THE MEDIA
  9. 9. For digital marketing to make business impact, and to have significant return on investment - you need people who know what how why people are doing online, and know how to efficiently use the scores of digital tools. Xplora is our clear choice in this journey Christo Iliev ( Executive Chairman, Founder and Main Shareholder AG Capital ) Xplora is our trusted partner in every digital challenge that we face. Their unstoppable strive to provide the best solution with the most effective tools, accuracy and professionalism - all these make me feel secure when are working together. Maria Metodieva (Marketing Manager Whirlpool Bulgaria) We have chosen to work with Xplora for several non banking financial companies of MFG group. We are happy to share that they have shown really quickly a brief understanding of our business models and clients, hence we are accomplishing even the highest KPI's in terms of digital marketing. Their engagement is helping us to constantly optimizing our digital communication and to get closer and closer to our customers. Great team! Elitsa Serafimova (Head of Brands Management, Management Financial Group) We distinguish Xplora as a professional partner who helps us reach our goals in digital marketing communications. Thanks to Xplora we understand our customers better and reach them in a more effective and time efficient manner. The Agency Team is always there for us with brilliant ideas, professional solutions, tracking and optimization of projects. Thus I am confident that our digital presence is safe and sound. Daria Raleva, CMO at Microsoft Bulgaria, Macedonia and Kosovo Daria Raleva (Marketing Manager for Microsoft Bulgaria, Macedonia and Kosovo) CLIENT TESTIMONIALS Xplora is our digital partner, managing a complex portfolio of brands. The team achieved great optimization in most of our campaigns only a few months after our partnership started. I appreciate their result-oriented approach and attention to details. They are always very responsive and devoted to the projects. With Xplora we do more than digital campaigns, we CONNECT with consumers. Thank you! Virginia Tosheva (Marketing Manager, Walmark Bulgaria) We invited based on recommendations Xplora for digital marketing agency. Starting from the very first meetings we were confident that they are our agency - they met our expectations as to going into the specifics of our business, integrating to the complex internal processes and meeting our high standards for professionalism. Now it is my turn to recommend them. Raya Gursova (Marketing Communication Manager Schneider Electric Bulgaria) After a careful market research and due to a great recommendations we decided to trust our future performance marketing to Xplora. The team is great, they knew what they were talking and doing and we were impressed by the way they handled the handover process and with all the new set ups and recommendations they gave us. At the end, we really did choose the best option for us and we proved that we can do it better. Foodpanda is more visible than ever in performance channels and we are very happy with our partnership. Ivaylo Netsov Managing Director (Foodpanda Bulgaria - part of Delivery Hero Group)
  10. 10. HOW WE MAKE DIGITAL HUMAN. AND MOST IMPORTANT OF ALL - PART OF THE INTEGRATED MARKETING COMMUNICATIONS
  11. 11. The most important part in communication is knowing who you talk to. We stay open minded and continue to think for digital marketing as talking to real people, that is why we call it Human Digital. TARGET AUDIENCE 1
  12. 12. PLATFORM FOR COMMUNICATION 2 After understating who we talk to, we start working on the Platform for communication. This is the place where we clear the “What, How and Why” we want to do. And we set KPIs that are brand relevant, ambitious and scalable.
  13. 13. ENGAGE AUDIENCE 3 After we have the ideas, we start building up the campaign, we launch it and manage it - for each target audience.
  14. 14. FEEDBACK FOR USER JOURNEY 4 After we go live, we start building up feedback from the campaign or tool, we analyze how the target users interact so that we can amplify the marketing platform.
  15. 15. ANALYZE KPIs 5 For each digital campaign there is a pretty quick feedback that is related to the KPIs we have committed. We start looking at those numbers and pinpoint both the potential and the challenges.
  16. 16. CONSOLIDATE, UPDATE AND UPGRADE 6 The final part in closing the cycle is presenting structured and actionable feedback - easy wins, consolidating findings and databases to a company asset, and upgrading the platform and assets for next activations.
  17. 17. SERVICES WE PROVIDE
  18. 18. SERVICES WE PROVIDE PERFORMANCE MARKETING SOCIAL ENGAGEMENT DIGITAL ASSETS ONGOING CONSULTING CONTENT DEVELOPMENT WEBSITE DEVELOPMENT
  19. 19. PERFORMANCE MARKETING We provide the following solutions: 1. Facebook ecosystem advertising 2. Google ecosystem advertising 3. Media planning 4. Email marketing 5. SEO
  20. 20. SOCIAL ENGAGEMENT We provide the following solutions: 1. Social media profile management 2. Content marketing 3. Video content 4. Copywriting
  21. 21. DIGITAL ASSETS We provide the following solutions: 1. Landing pages 2. Applications 3. Newsletters 4. Banners
  22. 22. CONSULTING We provide the following solutions: 1. Strategy 2. Workshops & Trainings 3. Consulting 4. Analyses & Reports
  23. 23. CONTENT DEVELOPMENT We provide the following solutions: 1. Copywriting 2. Photography 3. Viral videos 4. Infographics
  24. 24. WEBSITE DEVELOPMENT We provide the following solutions: 1. Single page 2. Corporate 3. Campaign 4. Sales 5. Content
  25. 25. VISION OF THE AGENCY
  26. 26. Every behavior is a source of INSIGHT. Every behavior is a SIGNAL. We can build upon these nature behaviors and trends so that we INTEGRATE any communication, campaign or tactic to the overall STRATEGY. There is a constant loop of insight that we can relate to strategy and ROI. INTEGRATED DIGITAL MARKETING
  27. 27. AND IT’S OUR JOB TO MAKE DIGITAL HUMAN: HUMAN, AS IT IS INTENDED FOR HUMANS HUMAN, AS IT IS EASILY UNDERSTOOD BY OUR CLIENTS HUMAN, AS WE ARE PASSIONATE ABOUT INTERACTIONS AND MUTUAL SUCCESS
  28. 28. GOAL ASSUMPTION TEST/GO LIVE 1 TEST PERIOD ANALIZE RESULTS DIRECT IMPACT ON SALES, DELAY IMPACT ON SALES, NO IMPACT ON SALES AUDIENCE, BEHAVIOR, CHANNELS, CONTENT, KPI’S SPRINT EXAMPLE FOR WORK CYCLE
  29. 29. STALLATION OF ANALYTICS MODULES ON YOUR WEBSIT GOOGLE TAG MANAGER GOOGLE ANALYTICS GOOGLE REMARKETING CONVERSION TRACKING EVENT TRACKING GOAL TRACKING FACEBOOK REMARKETING TRACKING FACEBOOK CONVERSION TRACKING HEAT MAP SEGMENTATION OF AUDIENCE ACCESS TO COOKIES CREATION OF USER LISTS ANALYSIS OF AUDIENCE * The presented platforms require up to 2 business days for their installation/running so that they can present the needed information for the user flow on your website. We have included in the scope 1 meeting with presentation of the work done as well statistics of the user flow that can be taken into consideration for the future goals of the brand.
  30. 30. MONITORING EVERY CLICK FOR ACTION AND CONSEQUENTIAL CONCLUSIONS BASED ON REAL BEHAVIOUR ANALYSIS OF THE DIGITAL ECOSYSTEM AND ALL TRAFFIC SOURCES
  31. 31. PARTNERS IN XPLORA LTD.
  32. 32. OF EXPERIENCE IN LOCAL AND INTERNATIONAL MARKETING WORKED WITH TOP BRANDS IN VARIOUS SECTORS EXTENSIVE EXPERIENCE WITH MULTINATIONAL BRANDS EXPERIENCE IN C LEVEL MANAGEMENT LECTURER IN TOP 3 UNIVERSITIES IN BULGARIA 15+ YEARS OF EXPERIENCE IN BUSINESS CONSULTING KEYNOTE SPEAKER, PANELIST, JURY AT LARGEST INDUSTRY EVENTS BOARD MEMBER OF IAB BULGARIA GEORGI MALCHEV
  33. 33. 9+ YEARS OF EXPERIENCE IN DIGITAL MARKETING EXPERIENCE WITH MULTINATIONAL BRANDS MANAGEMENT OF INNOVATION IN THE MARKETING FIELD IMPRESSIVE EXPERIENCE IN PERFORMANCE MARKETING EXPERIENCE IN LEAD GENERATION AND DIRECT SALES CAMPAIGNS BRAND AND AGENCY EXPERIENCE ALEXANDER MARKOV
  34. 34. 7+ YEARS OF EXPERIENCE IN DIGITAL DIGITAL FOOTHOLD FOR TOP BRANDS IN VARIOUS SECTORS HUGE EXPERIENCE WITH INTERNATIONAL BRANDS DIGITAL MARKETING LECTURER ESSIVE EXPERIENCE IN PROJECT & ACCOUNT MANAGEMENT IVAN PANTELEEV
  35. 35. THE TEAM
  36. 36. ОБХВАТ НА УСЛУГАТА ЗА 12 МЕСЕЦА ЧАСОВЕ НА СЕДМИЦА ЧАСОВЕ НА МЕСЕЦ РЕАКЦИЯ СТАВКА НА ЧАС ОБЩО ЗА 12 МЕСЕЦА 2 часа 8 часа от 3 до 5 работни дни 27,0 BGN 2592,0 BGN 4 часа 16 часа до 3 работни дни 25,0 BGN 4800,0 BGN 8 часа 32 часа до 1 работен ден 23,0 BGN 8832,0 BGN Посочените обхвати се базират на следните типове услуги: - консултация; - дизайн; - администриране; - анализ и доклади; В обхвата не се включват програмни услуги, когато проектът не е реализиран от агенцията. Неизработени часове се прехвърлят за следващия месец. Прехвърлянето на неизползвани часове е валидно до 3 месеца след съответния месец. Нашият съвет е технологичната поддръжка на функционалности да се изпълнява от страната отговорна за създаването на сайта, докато не се стигне до неговото подновяване. CAMPAIGN EXAMPLES SERVICES/RESULTS
  37. 37. TOYOTA HYBRID CONTENT APPROACH WWW.FACEBOOK.COM/TOYOTABULGARIA Series of different content aiming to present specific USPs to users based on their specific user behavior: - find out which car the user like the best; - find out where the user stand in the overall journey; - present specific content and USP for model of car based on the user behavior; - end the journey with a test-drive form; SCOPE OF SERVICES: full digital agency, incl. social media strategy, concept, creative, advertising, report and analysis (only posting and moderation are managed internally by client)
  38. 38. 1 EXAMPLE FOR USER JOURNEY AND TIMING
  39. 39. 1 2
  40. 40. 1 2 3
  41. 41. 1 2 3 4
  42. 42. 1 2 3 4 targeting: Lookalike Interests Behavior Work
  43. 43. 1 2 3 4 targeting: Lookalike Interests Behavior Work results: Increase of % in conversions
  44. 44. https://www.toyota.bg/world-of-toyota/articles-news-events/2016/Hybrid-rezultati-toyota- bulgaria.json The sales of hybrids by Toyota Bulgaria are record high, increasing by 264% y-o-y and hold a share of 13,9% of all sales of new Toyota cars in Bulgaria.
  45. 45. DETOX ELEXIR CONTENT APPROACH WWW.FACEBOOK.COM/CLUBZDRAVE/ Series of posts in Facebook with the need to: - participate in a product sampling activation; - generate user testimonials from the sampling; - reach of audience and engage with content and articles. Audience reached: 350 000 Users taking part in the product sampling activations: over 2 500 Users won product testimonial: 50 Users shared their testimonial after trying the product: above 50% Website visits for product or article view: 10 000+ SCOPE OF SERVICES: full digital agency, incl. full social media management (strategy, concept, creative, management, advertising, report and analysis)
  46. 46. CALMACIN CONTENT APPROACH WWW.FACEBOOK.COM/CLUBZDRAVE/ Series of mini games and Articles for user to: - engage with the content - learn more about the product, ingredients and USPs - read related articles and useful information regarding the subject - Audience reached: 300 000 - Users taking part in the mini activations: over 2 500 - Website visits for product or article view: above 10 000+ SCOPE OF SERVICES: full digital agency, incl. full social media management (strategy, concept, creative, management, advertising, report and analysis)
  47. 47. MEDIX FAN PAGE WWW.FACEBOOK.COM/MEDIX.BULGARIA - Facebook moderation - Development of local content - Facebook advertising SCOPE OF SERVICES: full digital agency, incl. full social media management (strategy, concept, creative, management, advertising, report and analysis)
  48. 48. FORUM PREGNANCY AND CHILD HEALTH Target for reach of audience: 70.0k - 190.0k Reached audience: 90k Target Cost-per-click: 0.13€ - 0.05€ Achieved cost-per-click: 0.04€ Target impressions: 230k - 680k Achieved impressions: 346k Registrations last event: 0.8k This year’s event registrations: 1.8k+ Conversion Rate: 2% SCOPE OF SERVICES: strategy, concept, advertising, report and analysis
  49. 49. EASYCREDIT DIGITAL CONSULTANCY PROMO WEBSITE PERFORMANCE MARKETING promo.easycredit.bg
  50. 50. IUVO DIGITAL CONSULTANCY PROMO WEBSITE PERFORMANCE MARKETING
  51. 51. SAMSUNG promo website PROMO WEBSITE qled.bg
  52. 52. PERFECT MIX Project by Hellenic Bottling Company Promo website Digital performance Ongoing support
  53. 53. KKAT Corporate Identity Corporate website kkat.bg
  54. 54. EXPAT CAPITALCORPORATE WEBSITE expat.bg
  55. 55. NAUTILEX law management agency COMPANY IDENTITY PHOTO SESSION WEBSITE nautilex.bg
  56. 56. L & M TRAIDING trading company COMPANY IDENTITY WEBSITE lmtrading.bg
  57. 57. WHIRLPOOL DIGITAL CONSULTANCY PROMO WEBSITE PERFORMANCE MARKETING http://www.whirlpool.bg/20/public /
  58. 58. EDO SUSHI sushi & teppanyaki DIGITAL CONSULTANCY WEBSITE PERFORMANCE MARKETING https://edosushi.bg/
  59. 59. UNIPEK PROMO WEBSITE https://unipek.com/
  60. 60. EVROHAMALI moving company COMPANY IDENTITY BRANDING WEBSITE evrohamali.com
  61. 61. MEDIX PROMO WEBSITE DIGITAL CONSULTANCY PERFORMANCE MARKETING nai.medix-bg.com
  62. 62. MÖMAX LANDING PAGE www.moemax.bg/jivei-razlichno
  63. 63. BATISTE LANDING PAGE batiste.bg
  64. 64. GET IN TOUCH HUMAN@XPLOR A.BG ADDRESS: BUL. YANKO SAKAZOV 19 TEL: +359 884 360 763

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