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How do I break down barriers between
channels?
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
Aaron Gooden
Director, Commerce Media
Andy Judd
Chief Marketing Officer
Calvin Lammers
VP of Digital & Media
What question are you asking
yourself most going into 2024?
● How do I break down barriers between channels?
● How do I ensure my marketing building blocks are
2024 ready?
● How do I effectively personalize messaging to my
audiences?
● List other in the chat
POLL
How many channels is your brand
represented in?
● 1-5 channels
● 6-9 channels
● 10+ channels
POLL
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I break down barriers between channels?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I break down barriers between channels?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I break down barriers between channels?
Recapping
biggest
problems
marketers
faced this year
Key Takeaways 1. Emphasize the importance of being truly
omni-channel while recognizing the
uniqueness of each channel. Tailor the
consumer experience based on their desired
path across platforms like Amazon, Instacart,
and retail.
2. Define and communicate the distinct roles
each channel plays in the customer journey.
From digital presence for discovery to in-store
experiences for education, and D2C for brand
loyalty, each has a unique role.
3. Stress the significance of clean halo attribution
and real-time in-store attribution. Utilize
performance-oriented tools or Media Mix
Modeling (MMM) for effective analysis.
Schedule Your
Consultation
with an
Omnichannel
Expert
Q&A
Aaron Gooden
Director, Commerce Media
Andy Judd
Chief Marketing Officer
Calvin Lammers
VP of Digital & Media
17
The 2024
Social Ads
Guide
Read Now!
➜
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
T R I V I A T I M E
What devices will people be shopping for
most this year?
Q U E S T I O N :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats

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How do I break down barriers between channels?

  • 1. How do I break down barriers between channels?
  • 2. DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 3. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 4. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 6. Our Speakers Aaron Gooden Director, Commerce Media Andy Judd Chief Marketing Officer Calvin Lammers VP of Digital & Media
  • 7.
  • 8.
  • 9. What question are you asking yourself most going into 2024? ● How do I break down barriers between channels? ● How do I ensure my marketing building blocks are 2024 ready? ● How do I effectively personalize messaging to my audiences? ● List other in the chat POLL
  • 10. How many channels is your brand represented in? ● 1-5 channels ● 6-9 channels ● 10+ channels POLL
  • 11. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I break down barriers between channels? Recapping biggest problems marketers faced this year
  • 12. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I break down barriers between channels? Recapping biggest problems marketers faced this year
  • 13. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I break down barriers between channels? Recapping biggest problems marketers faced this year
  • 14. Key Takeaways 1. Emphasize the importance of being truly omni-channel while recognizing the uniqueness of each channel. Tailor the consumer experience based on their desired path across platforms like Amazon, Instacart, and retail. 2. Define and communicate the distinct roles each channel plays in the customer journey. From digital presence for discovery to in-store experiences for education, and D2C for brand loyalty, each has a unique role. 3. Stress the significance of clean halo attribution and real-time in-store attribution. Utilize performance-oriented tools or Media Mix Modeling (MMM) for effective analysis.
  • 16. Q&A Aaron Gooden Director, Commerce Media Andy Judd Chief Marketing Officer Calvin Lammers VP of Digital & Media
  • 18. DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 19. T R I V I A T I M E What devices will people be shopping for most this year? Q U E S T I O N : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats