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How do I ensure both my media and
creative is data-driven?
DAY 1 - DECEMBER 6, 2023
How do I ensure both my media and creative is
data-driven?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I reach the optimal level of investment for
maximum impact and efficiency?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I make bold (yet strategic) bets to improve future
performance?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
Lauren Walden
Director, Client Growth
Brett Hastie
Associate Creative Director
Ron Jacobson
CEO/Co-founder
Sophie Frostbaum
Business Strategy Manager
Jan Marks
Director
The data +
marketing analytics
platform that’s built
for you.
Rockerbox helps marketers understand
what works and what to do next by
providing centralized, clean and
organized marketing data and a full
suite of marketing measurement at your
fingertips.
Branch is the linking and measurement partner for growth-focused teams,
trusted to maximize the value of their evolving digital strategies. World-class
brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely
on Branch to acquire users, retain customers and drive more conversions.
Branch is selected by over 100,000 apps since 2014
VISIT US
A connected, experience optimization platform to
improve digital experiences and maximize conversions.
What question are you asking
yourself most going into 2024?
● How do I ensure both my media and creative is
data-driven?
● How do I reach the optimal level of investment for
maximum impact and efficiency?
● How do I make bold (yet strategic) bets to improve future
performance?
● List other in the chat
POLL
What is your biggest challenge in
aligning data insights with creative
strategies?
● Integration of data sources
● Interpretation of data
● Cross team collaboration
● List other in the chat
POLL
Optimizing Your Creative Approach is Essential
According to a recent Nielsen study, the quality of ad creative directly
impacts a brand’s ROI on social channels. When it comes to
performance, creative is one of the largest drivers of success. It’s
imperative to tailor your creative messaging strategy to each paid
social platform & audience.
E
63%
63% OF A BRAND’S PERFORMANCE LIFT FROM SOCIAL
ADVERTISING CAN BE ATTRIBUTED TO THE QUALITY
OF THE CREATIVE
12
Source: 2021 Nielsen study of more than 60 advertisers.
Align on KPIs & Prioritize Learnings
13
Seasonal
vs.
Evergreen
messaging
Establish Testing Goals
Creative testing often involves a tradeoff
between gaining creative learnings and
maximizing performance efficiencies.
Before beginning testing, align on
acceptable performance minimums.
Align creative testing KPIs with your
brand’s business objectives, i.e.
benchmark upper funnel videos against
brand lift & benchmark lower-funnel
promotional testing against Cost Per
Purchase or ROAS.
Rank The Desired Creative Learnings
Set the stage for success by first creating a list of desired creative learnings. Loop
in creative development teams to understand their biggest questions in content
creation.
Begin by testing larger elements and then move to more granular elements.
Incorporate previous creative learnings as you continue to test
Product
vs.
Lifestyle
Imagery
Percentage
Off Promotion
vs.
Price Point
Messaging
Sale listed in
Body Copy
vs.
Sale listed in
Headline
Copy
1
2
3
EXAMPLE
● According to an eMarketer study, less than
two-thirds of marketing professionals
worldwide have high confidence in their
measurement across key digital ad channels.
● Data validation and measurement has
become more challenging with additional
channels like out of home, digital OOH offers
solutions
● Measuring omni-channel outcomes is more
important than ever, but more challenging
with many channels and sources of truth in
the mix
Adapting Measurement in
the Wake of Evolving Digital
Marketing Industry
14
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure both my media and creative is
data-driven?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure both my media and creative is
data-driven?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure both my media and creative is
data-driven?
Recapping
biggest
problems
marketers
faced this year
Key Takeaways 1. Attribution is crucial. Set measurable goals for
campaign success and test across different
platforms.
2. Data governance is critical for informed
resource allocation; tag campaigns accurately
to identify driving channels.
3. Leverage innovative technology platforms,
including AI, to collect and analyze data for
creative optimizations.
Schedule Your
Consultation
with a Data Expert
Q&A
Lauren Walden
Director, Client Growth
Brett Hastie
Associate Creative Director
Ron Jacobson
CEO/Co-founder
Sophie Frostbaum
Business Strategy Manager
Jan Marks
Director
21
The 2024 Social
Ads Guide
Access now!
➜
DAY 1 - DECEMBER 6, 2023
How do I ensure both my media and creative is
data-driven?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I reach the optimal level of investment for
maximum impact and efficiency?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I make bold (yet strategic) bets to improve future
performance?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
T R I V I A T I M E
Which generation is the most likely to
increase their holiday spending this year
compared to last?
Q U E S T I O N :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats

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How do I ensure both my media and creative is data-driven?

  • 1. How do I ensure both my media and creative is data-driven?
  • 2. DAY 1 - DECEMBER 6, 2023 How do I ensure both my media and creative is data-driven? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I reach the optimal level of investment for maximum impact and efficiency? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I make bold (yet strategic) bets to improve future performance? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 3. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 4. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 6. Our Speakers Lauren Walden Director, Client Growth Brett Hastie Associate Creative Director Ron Jacobson CEO/Co-founder Sophie Frostbaum Business Strategy Manager Jan Marks Director
  • 7. The data + marketing analytics platform that’s built for you. Rockerbox helps marketers understand what works and what to do next by providing centralized, clean and organized marketing data and a full suite of marketing measurement at your fingertips.
  • 8. Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Branch is selected by over 100,000 apps since 2014 VISIT US
  • 9. A connected, experience optimization platform to improve digital experiences and maximize conversions.
  • 10. What question are you asking yourself most going into 2024? ● How do I ensure both my media and creative is data-driven? ● How do I reach the optimal level of investment for maximum impact and efficiency? ● How do I make bold (yet strategic) bets to improve future performance? ● List other in the chat POLL
  • 11. What is your biggest challenge in aligning data insights with creative strategies? ● Integration of data sources ● Interpretation of data ● Cross team collaboration ● List other in the chat POLL
  • 12. Optimizing Your Creative Approach is Essential According to a recent Nielsen study, the quality of ad creative directly impacts a brand’s ROI on social channels. When it comes to performance, creative is one of the largest drivers of success. It’s imperative to tailor your creative messaging strategy to each paid social platform & audience. E 63% 63% OF A BRAND’S PERFORMANCE LIFT FROM SOCIAL ADVERTISING CAN BE ATTRIBUTED TO THE QUALITY OF THE CREATIVE 12 Source: 2021 Nielsen study of more than 60 advertisers.
  • 13. Align on KPIs & Prioritize Learnings 13 Seasonal vs. Evergreen messaging Establish Testing Goals Creative testing often involves a tradeoff between gaining creative learnings and maximizing performance efficiencies. Before beginning testing, align on acceptable performance minimums. Align creative testing KPIs with your brand’s business objectives, i.e. benchmark upper funnel videos against brand lift & benchmark lower-funnel promotional testing against Cost Per Purchase or ROAS. Rank The Desired Creative Learnings Set the stage for success by first creating a list of desired creative learnings. Loop in creative development teams to understand their biggest questions in content creation. Begin by testing larger elements and then move to more granular elements. Incorporate previous creative learnings as you continue to test Product vs. Lifestyle Imagery Percentage Off Promotion vs. Price Point Messaging Sale listed in Body Copy vs. Sale listed in Headline Copy 1 2 3 EXAMPLE
  • 14. ● According to an eMarketer study, less than two-thirds of marketing professionals worldwide have high confidence in their measurement across key digital ad channels. ● Data validation and measurement has become more challenging with additional channels like out of home, digital OOH offers solutions ● Measuring omni-channel outcomes is more important than ever, but more challenging with many channels and sources of truth in the mix Adapting Measurement in the Wake of Evolving Digital Marketing Industry 14
  • 15. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I ensure both my media and creative is data-driven? Recapping biggest problems marketers faced this year
  • 16. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I ensure both my media and creative is data-driven? Recapping biggest problems marketers faced this year
  • 17. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I ensure both my media and creative is data-driven? Recapping biggest problems marketers faced this year
  • 18. Key Takeaways 1. Attribution is crucial. Set measurable goals for campaign success and test across different platforms. 2. Data governance is critical for informed resource allocation; tag campaigns accurately to identify driving channels. 3. Leverage innovative technology platforms, including AI, to collect and analyze data for creative optimizations.
  • 20. Q&A Lauren Walden Director, Client Growth Brett Hastie Associate Creative Director Ron Jacobson CEO/Co-founder Sophie Frostbaum Business Strategy Manager Jan Marks Director
  • 21. 21 The 2024 Social Ads Guide Access now! ➜
  • 22. DAY 1 - DECEMBER 6, 2023 How do I ensure both my media and creative is data-driven? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I reach the optimal level of investment for maximum impact and efficiency? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I make bold (yet strategic) bets to improve future performance? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 23. T R I V I A T I M E Which generation is the most likely to increase their holiday spending this year compared to last? Q U E S T I O N : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats