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Cart Abandonment Masterclass - Integrated Media Strategy

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INTEGRATED MEDIA STRATEGY
Reasoning behind cart abandonment in US Ecommerce is dependent on plenty of factors – thankfully marketers can optimize their approach to increase conversion rates. Learn how an advanced integrated media strategy can help you turn cart abandoners into profit.

Published in: Retail
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Cart Abandonment Masterclass - Integrated Media Strategy

  1. 1. How to Deploy the Ultimate Cart Abandonment Strategy Masterclass Using Email, Paid Media, CRO and Site Optimization to Grow Ecommerce Sales
  2. 2. 9:30 - 9:45 am PT VWO PRESENTS: OPTIMIZING THE POST-CLICK EXPERIENCE TO IMPROVE CHECKOUT RATE 11 - 11:45 am PT TINUITI PRESENTS: BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS Today’s Timeline TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY BOUNCEX PRESENTS: ADVANCED TACTICS FOR A FULL-FUNNEL TRIGGERED EMAIL PROGRAM 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: CART ABANDONMENT STRATEGIES TO CLOSE THE FUNNEL
  3. 3. Today’s Logistics ● Session recording and slides will be sent ● Log back in anytime with same link ● Resources available as handouts Analicia Santaella Partner Coordinator
  4. 4. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  5. 5. Today’s Speakers Austin Wisner Sr. Director, Integrated Media Strategy
  6. 6. Cart Abandonment Optimization Considerations ● Does not operate in a vacuum ● Is the culmination of many previous consumer interactions ● Is easier if we’ve delivered the right experience to the right consumer at the right time leading to this point ● Builds on best practices to reduce friction
  7. 7. Copyright 2017 - Q4 Amazon Virtual Summit Key Themes to Look for Today User Identification & Audience Segmentation Customer Journey Experimentation & Testing Your Campaigns Retargeting to Win Back Your Customers Industry Audience
  8. 8. Think about your cart abandonment approach holistically
  9. 9. 9:30 - 9:45 am PT VWO PRESENTS: OPTIMIZING THE POST-CLICK EXPERIENCE TO IMPROVE CHECKOUT RATE 11 - 11:45 am PT TINUITI PRESENTS: CART ABANDONMENT STRATEGIES TO CLOSE THE FUNNEL Today’s Timeline 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY TINUITI PRESENTS: BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS BOUNCEX PRESENTS: ADVANCED TACTICS FOR A FULL-FUNNEL TRIGGERED EMAIL PROGRAM
  10. 10. Please hold for our next presentation starting at 10am PT / 1pm ET TINUITI PRESENTS: BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS

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