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Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers
2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
3
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Revolutionizing
Retail Strategy
Unified Approach to
Underpin Performance
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
STUART CLAY
Director of Commerce
Strategic Services
KEVIN WEISS
VP of Retail Media
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
✓ streamline execution ✓ measure impact
✓ unlock insights
Connecting walled garden media & complex data so marketers can easily
The only omnichannel platform designed for performance advertising
on the highest-engagement, highest return consumer touchpoints
Agenda
● Current State of Retail Media
● Structuring Your Efforts for Success
● Building a Solid Performance Foundation
● Cross-Channel Advertising Execution at Scale
● Q4 Advertising Considerations
9
At how many retailers are your
products sold?
● Less than 3
● Between 3-5
● Between 5-8
● More than 8
POLL
The Current State of
Retail Media
Top
Retail
Media
Networks
12
My brain
hurts…
Structuring For Success
THE FOUNDATIONAL ELEMENTS OF A SUCCESSFUL RETAIL MEDIA PROGRAM
13
OPTIMIZATION
● Rinse or Repeat
● Build Continuity
● Expand Education
● Test & Learn
● Refine Strategy
SCIENCE
● Tech Stack
● Measurement
● Budget
● Timing
● Goals
● Channel Capabilities
ART
● Audiences
● Ad Types
● Analysis
● Execution
● Review: Tweak or Pivot
● Partnerships
SCIENCE ART
Aligning Your Efforts With The Channels of Most
Opportunity
14
QUESTION EXAMPLES
What is your advertising intent?
Channel relationships (JBP), Drive sales/roi, Brand awareness,
New product launch, In-Store play
What are your advertising KPI goals? Why?
And, What does success look like?
ROAS (3:1), Reach (Max Imp.), SOV (Rank improvements)
What is your budget? For how long? Open, Capped
Any AdType guard rails for this budget? Search only, Search+Display, Display+Programmatic, etc…
What is your retail specific in-store reach? WM (2,000 stores), TGT (National), none
What are your channels of priority? Why? Walmart - Largest growth opportunity & new brand launch
Building a Solid Foundation
15
INNOVATION
4
RETAIL MEDIA DISPLAY
3
RETAIL MEDIA SEARCH
2
OPERATIONAL
1
1. OPERATIONAL
Set up, assortment and fulfillment -
marketplace, online and in store. Share of
voice & shelf, PDP pages and assets.
2. RETAIL MEDIA SEARCH
○ Sponsored Products
○ Sponsored Banners
○ Keyword, category & audiences
3. RETAIL MEDIA DISPLAY
○ Onsite banners
○ Off Site banners (DSP or managed)
○ CTV/OTT
○ Social media, Shopping
4. INNOVATION
○ Retail Media is constantly evolving.
We’re always testing out new concepts.
Examples: influencer, livestream,
affiliate, pick up/delivery, video
Ensuring Operational Readiness As We Approach Q4
Priority Context
Inventory & Assortment Having adequate inventory for key assortment to meet customer demand is essential.
Best Pricing Make sure to provide competitive pricing to entice customers to convert.
Fast Shipping If possible, provide customers with free 2 Day shipping. Also consider Walmart Fulfillment Services (WFS).
Quality Content Utilize the Listing Quality dashboard(s) and ‘Walk the Shop’ to ensure stellar customer experience
Customer Service Respond to customer inquiries within 24 hours to promote their satisfaction.
Seamless Returns Provide customers with the option for free online or in-store returns.
16
Consolidating Efforts For Performance & Scale
17
Positive
Selling History
& Metrics
Proactive
Product &
Keyword
Bidding
Campaign
Structure &
Targeting
Robust and
accurate
Content &
Inventory
Holistic
Analytics &
Reporting
Unified Platform
for Omnichannel
Marketing
Catalog
Syndication for
Scale
Competitive
Pricing &
Fulfillment
Operations
Advertising
Cross-channel advertising
execution at scale
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Establish guardrails to protect
company revenue and margins
from unhealthy media spend
A numerical measure by which any
product can be analyzed, including
internally agreed upon definitions of
above and/or below line costs
And more…
GROSS MARGIN TARGET ROAS
TACOS TARGET CPA
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Install process to ensure that
retail media is supporting
products that are ready to sell
A subjective measure of whether a
product is ready to be sold on the
digital shelf and/or supported by
retail media investment
NOT RETAIL READY PAUSE
RETAIL READY APPROVE
Assess retail media efforts in
the context of elevated KPIs and
holistic business objectives
A subjective measure by which a
brand’s performance can be
assessed against its true north goal
(eg, total sales, total share, net profit)
And more…
SHARE
MARKETING CLOUD NET PROFIT
JBPs
Establish guardrails to protect
company revenue and margins
from unhealthy media spend
A numerical measure by which any
product can be analyzed, including
internally agreed upon definitions of
above and/or below line costs
And more…
GROSS MARGIN TARGET ROAS
TACOS TARGET CPA
Retail Readiness Incrementality
Profitability
Marrying retail intelligence with media intelligence
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Budget Pacing
Typical budget pacing management
■ Multiple reports need to be joined from different
publishers, which takes time and may result in
apples to oranges comparisons
This proprietary presentation is given for general informational purposes only
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Budget Pacing
Typical budget pacing management
■ Multiple reports need to be joined from different
publishers, which takes time and may result in
apples to oranges comparisons
Centralized budget pacing management
■ Data is already joined, accelerating speed to
insight and insight to action using apples to
apples comparisons
This proprietary presentation is given for general informational purposes only
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Retail Network
Retail Network
Retail Network
Retail Network
● 3rd party bid tool + retail aware rules algo optimization for SP, SB
● Publisher black box + rules algo optimization for SD, DSP
● 3rd party bid tool + retail aware rules algo optimization for SP, SB, SV
● Publisher black box for Onsite and Offsite Display
● Optimized Bidding publisher black box for SP
● Publisher black box for Display
● Goals based bidding publisher black box + kw blacklist for SP
● Publisher black box for Display
● Rules algo optimization + granular entities for SP
● Publisher black box for Display
Using an array of bid optimization methods
Use the Most Advanced Technology Available
● Publisher black box for SP + limited targeting parameters to define
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Test & Learn
Typical test & learn methodology
■ Tests are conducted in silos, if done at all and
learnings are siloed within each retailer /
retail media network
This proprietary presentation is given for general informational purposes only
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
Test & Learn
Typical test & learn methodology
■ Tests are conducted in silos, if done at all and
learnings are siloed within each retailer /
retail media network
Centralized test & learn method
■ Tests are conducted in a centralized location,
and successful tests are scaled to multiple
retailers / retail media networks
This proprietary presentation is given for general informational purposes only
!
!
Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
Holistic Approach
Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
Holistic Approach Advanced Tech
Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
● Leverage pre- and
post- tests, AB tests
to analyze
performance
differences across
channels, ad types,
campaigns, keywords
● Identify and deploy
the better strategy
during shopping
events to ensure
better performance
Holistic Approach Advanced Tech Test & Learn Approach
Considerations for Q4 prep & activation
● Ensure proper budget
allocation by
reviewing historical
data across channels
prioritizing ROI and
sales volume, or your
preferred KPI
● Considering “halo
effects,” activate on
certain channels and
with certain ad types
for specific goals
● Automate workflows
and optimization
whenever possible to
save time on extra
busy days
● Set alerts and
schedule reports to
pace your budget and
monitor performance
● Engage AI algorithms
& recommendations
to boost ad efficiency
● Leverage pre- and
post- tests, AB tests
to analyze
performance
differences across
channels, ad types,
campaigns, keywords
● Identify and deploy
the better strategy
during shopping
events to ensure
better performance
Holistic Approach Advanced Tech Test & Learn Approach Data-Backed Activation
● Activate on data
beyond advertising
metrics such as SOV,
competitive insights,
keyword intelligence,
sales data
● Build a competitive
strategy based on
competitor activities
and changes with
automated actions
and alerts
32
Key Takeaways
32
Let selling goals and advertising intent steer holistic Retail Media prioritization
Use the most advanced technology available from each retailer/RMN to drive performance
Ensure advertising efforts are structured for success, starting with operational soundness
Centralize Retail Media performance so you can convert insights to action more quickly
Schedule Your
Consultation
with a Retail Media
Expert
Q&A
STUART CLAY
Director of Commerce
Strategic Services
KEVIN WEISS
VP of Retail Media
35
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE
➜
36
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
37
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Thank you!

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Revolutionizing Retail Strategy: Unified Approach to Underpin Performance

  • 1. 1 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Retail Media Rundown The Keys to Unlock Success Across Retailers
  • 2. 2 Retail Media Rundown: The Keys to Unlock Success Across Retailers Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy
  • 3. 3 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Revolutionizing Retail Strategy Unified Approach to Underpin Performance
  • 4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. Our Speakers STUART CLAY Director of Commerce Strategic Services KEVIN WEISS VP of Retail Media
  • 8. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. ✓ streamline execution ✓ measure impact ✓ unlock insights Connecting walled garden media & complex data so marketers can easily The only omnichannel platform designed for performance advertising on the highest-engagement, highest return consumer touchpoints
  • 9. Agenda ● Current State of Retail Media ● Structuring Your Efforts for Success ● Building a Solid Performance Foundation ● Cross-Channel Advertising Execution at Scale ● Q4 Advertising Considerations 9
  • 10. At how many retailers are your products sold? ● Less than 3 ● Between 3-5 ● Between 5-8 ● More than 8 POLL
  • 11. The Current State of Retail Media
  • 13. Structuring For Success THE FOUNDATIONAL ELEMENTS OF A SUCCESSFUL RETAIL MEDIA PROGRAM 13 OPTIMIZATION ● Rinse or Repeat ● Build Continuity ● Expand Education ● Test & Learn ● Refine Strategy SCIENCE ● Tech Stack ● Measurement ● Budget ● Timing ● Goals ● Channel Capabilities ART ● Audiences ● Ad Types ● Analysis ● Execution ● Review: Tweak or Pivot ● Partnerships SCIENCE ART
  • 14. Aligning Your Efforts With The Channels of Most Opportunity 14 QUESTION EXAMPLES What is your advertising intent? Channel relationships (JBP), Drive sales/roi, Brand awareness, New product launch, In-Store play What are your advertising KPI goals? Why? And, What does success look like? ROAS (3:1), Reach (Max Imp.), SOV (Rank improvements) What is your budget? For how long? Open, Capped Any AdType guard rails for this budget? Search only, Search+Display, Display+Programmatic, etc… What is your retail specific in-store reach? WM (2,000 stores), TGT (National), none What are your channels of priority? Why? Walmart - Largest growth opportunity & new brand launch
  • 15. Building a Solid Foundation 15 INNOVATION 4 RETAIL MEDIA DISPLAY 3 RETAIL MEDIA SEARCH 2 OPERATIONAL 1 1. OPERATIONAL Set up, assortment and fulfillment - marketplace, online and in store. Share of voice & shelf, PDP pages and assets. 2. RETAIL MEDIA SEARCH ○ Sponsored Products ○ Sponsored Banners ○ Keyword, category & audiences 3. RETAIL MEDIA DISPLAY ○ Onsite banners ○ Off Site banners (DSP or managed) ○ CTV/OTT ○ Social media, Shopping 4. INNOVATION ○ Retail Media is constantly evolving. We’re always testing out new concepts. Examples: influencer, livestream, affiliate, pick up/delivery, video
  • 16. Ensuring Operational Readiness As We Approach Q4 Priority Context Inventory & Assortment Having adequate inventory for key assortment to meet customer demand is essential. Best Pricing Make sure to provide competitive pricing to entice customers to convert. Fast Shipping If possible, provide customers with free 2 Day shipping. Also consider Walmart Fulfillment Services (WFS). Quality Content Utilize the Listing Quality dashboard(s) and ‘Walk the Shop’ to ensure stellar customer experience Customer Service Respond to customer inquiries within 24 hours to promote their satisfaction. Seamless Returns Provide customers with the option for free online or in-store returns. 16
  • 17. Consolidating Efforts For Performance & Scale 17 Positive Selling History & Metrics Proactive Product & Keyword Bidding Campaign Structure & Targeting Robust and accurate Content & Inventory Holistic Analytics & Reporting Unified Platform for Omnichannel Marketing Catalog Syndication for Scale Competitive Pricing & Fulfillment Operations Advertising
  • 19. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Retail Readiness Incrementality Profitability Marrying retail intelligence with media intelligence
  • 20. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Install process to ensure that retail media is supporting products that are ready to sell A subjective measure of whether a product is ready to be sold on the digital shelf and/or supported by retail media investment NOT RETAIL READY PAUSE RETAIL READY APPROVE Retail Readiness Incrementality Profitability Marrying retail intelligence with media intelligence
  • 21. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Install process to ensure that retail media is supporting products that are ready to sell A subjective measure of whether a product is ready to be sold on the digital shelf and/or supported by retail media investment NOT RETAIL READY PAUSE RETAIL READY APPROVE Establish guardrails to protect company revenue and margins from unhealthy media spend A numerical measure by which any product can be analyzed, including internally agreed upon definitions of above and/or below line costs And more… GROSS MARGIN TARGET ROAS TACOS TARGET CPA Retail Readiness Incrementality Profitability Marrying retail intelligence with media intelligence
  • 22. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Install process to ensure that retail media is supporting products that are ready to sell A subjective measure of whether a product is ready to be sold on the digital shelf and/or supported by retail media investment NOT RETAIL READY PAUSE RETAIL READY APPROVE Assess retail media efforts in the context of elevated KPIs and holistic business objectives A subjective measure by which a brand’s performance can be assessed against its true north goal (eg, total sales, total share, net profit) And more… SHARE MARKETING CLOUD NET PROFIT JBPs Establish guardrails to protect company revenue and margins from unhealthy media spend A numerical measure by which any product can be analyzed, including internally agreed upon definitions of above and/or below line costs And more… GROSS MARGIN TARGET ROAS TACOS TARGET CPA Retail Readiness Incrementality Profitability Marrying retail intelligence with media intelligence
  • 23. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Budget Pacing Typical budget pacing management ■ Multiple reports need to be joined from different publishers, which takes time and may result in apples to oranges comparisons This proprietary presentation is given for general informational purposes only
  • 24. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Budget Pacing Typical budget pacing management ■ Multiple reports need to be joined from different publishers, which takes time and may result in apples to oranges comparisons Centralized budget pacing management ■ Data is already joined, accelerating speed to insight and insight to action using apples to apples comparisons This proprietary presentation is given for general informational purposes only
  • 25. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Retail Network Retail Network Retail Network Retail Network ● 3rd party bid tool + retail aware rules algo optimization for SP, SB ● Publisher black box + rules algo optimization for SD, DSP ● 3rd party bid tool + retail aware rules algo optimization for SP, SB, SV ● Publisher black box for Onsite and Offsite Display ● Optimized Bidding publisher black box for SP ● Publisher black box for Display ● Goals based bidding publisher black box + kw blacklist for SP ● Publisher black box for Display ● Rules algo optimization + granular entities for SP ● Publisher black box for Display Using an array of bid optimization methods Use the Most Advanced Technology Available ● Publisher black box for SP + limited targeting parameters to define
  • 26. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Test & Learn Typical test & learn methodology ■ Tests are conducted in silos, if done at all and learnings are siloed within each retailer / retail media network This proprietary presentation is given for general informational purposes only
  • 27. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. Test & Learn Typical test & learn methodology ■ Tests are conducted in silos, if done at all and learnings are siloed within each retailer / retail media network Centralized test & learn method ■ Tests are conducted in a centralized location, and successful tests are scaled to multiple retailers / retail media networks This proprietary presentation is given for general informational purposes only ! !
  • 28. Considerations for Q4 prep & activation ● Ensure proper budget allocation by reviewing historical data across channels prioritizing ROI and sales volume, or your preferred KPI ● Considering “halo effects,” activate on certain channels and with certain ad types for specific goals Holistic Approach
  • 29. Considerations for Q4 prep & activation ● Ensure proper budget allocation by reviewing historical data across channels prioritizing ROI and sales volume, or your preferred KPI ● Considering “halo effects,” activate on certain channels and with certain ad types for specific goals ● Automate workflows and optimization whenever possible to save time on extra busy days ● Set alerts and schedule reports to pace your budget and monitor performance ● Engage AI algorithms & recommendations to boost ad efficiency Holistic Approach Advanced Tech
  • 30. Considerations for Q4 prep & activation ● Ensure proper budget allocation by reviewing historical data across channels prioritizing ROI and sales volume, or your preferred KPI ● Considering “halo effects,” activate on certain channels and with certain ad types for specific goals ● Automate workflows and optimization whenever possible to save time on extra busy days ● Set alerts and schedule reports to pace your budget and monitor performance ● Engage AI algorithms & recommendations to boost ad efficiency ● Leverage pre- and post- tests, AB tests to analyze performance differences across channels, ad types, campaigns, keywords ● Identify and deploy the better strategy during shopping events to ensure better performance Holistic Approach Advanced Tech Test & Learn Approach
  • 31. Considerations for Q4 prep & activation ● Ensure proper budget allocation by reviewing historical data across channels prioritizing ROI and sales volume, or your preferred KPI ● Considering “halo effects,” activate on certain channels and with certain ad types for specific goals ● Automate workflows and optimization whenever possible to save time on extra busy days ● Set alerts and schedule reports to pace your budget and monitor performance ● Engage AI algorithms & recommendations to boost ad efficiency ● Leverage pre- and post- tests, AB tests to analyze performance differences across channels, ad types, campaigns, keywords ● Identify and deploy the better strategy during shopping events to ensure better performance Holistic Approach Advanced Tech Test & Learn Approach Data-Backed Activation ● Activate on data beyond advertising metrics such as SOV, competitive insights, keyword intelligence, sales data ● Build a competitive strategy based on competitor activities and changes with automated actions and alerts
  • 32. 32 Key Takeaways 32 Let selling goals and advertising intent steer holistic Retail Media prioritization Use the most advanced technology available from each retailer/RMN to drive performance Ensure advertising efforts are structured for success, starting with operational soundness Centralize Retail Media performance so you can convert insights to action more quickly
  • 33. Schedule Your Consultation with a Retail Media Expert
  • 34. Q&A STUART CLAY Director of Commerce Strategic Services KEVIN WEISS VP of Retail Media
  • 35. 35 The 2023 Playbook for Q4 and Holiday Success VIEW TINUITI’S LATEST GUIDE ➜
  • 36. 36 Retail Media Rundown: The Keys to Unlock Success Across Retailers Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy
  • 37. 37 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Thank you!