SlideShare a Scribd company logo
1 of 22
Download to read offline
T R I V I A T I M E
Asked which devices they’ll use for
online shopping, phones had the
highest share at 67% of respondents,
but the share intending to use
voice-enabled devices like Amazon
Echo or Google Home rose from 8% in
2022 to 14% in 2023.
A N S W E R :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
Phones
Learn more:
How do I ensure my marketing building
blocks are 2024 ready?
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
Aaron Levy
Vice President, Paid
Search
Phil Stolt
Senior Vice President,
Commerce
Tom Davis
Manager of Platform
Partnerships at ShipBob
Gary Galloway
Senior Global Product
Marketing Director
Sterling Bailey
Product Evangelist
1
Fulfillment
Platform
100+
Sales Channels &
Integrations
50+
Fulfillment Centers
󰑔 󰎟 󰎉 󰎾
󰏅
Fulfill your everything orders everywhere
Trusted by 7000+ growing brands, including:
Automotive
Technology
Retail Agencies
Travel
Finance
An award winning search intelligence platform that helps brands,
marketers, and agencies dominate their competitive landscape
Strategic Insights
Competitive Analysis
Team of Experts
Top Rated AI Powered Cross-Channel Communication Platform
Transactional
& Order Data
Behavioral Data
(Web/Mobile)
Profile Data Product Data
Relevant 3rd
Party Data
Push
Email Multi-App
Push
Mobile
Inbox
In-App SMS Direct
Mail
Web
Push
Social Universal
Webhooks
Internal Data
Stores
External BI
Tools
Iterable AI Studio
1-to-1
Relevance
Built for Data Ease of Use Open & Flexible AI Powered
What question are you asking
yourself most going into 2024?
● How do I break down barriers between channels?
● How do I ensure my marketing building blocks are
2024 ready?
● How do I effectively personalize messaging to my
audiences?
● List other in the chat
POLL
What was your first AIM screen
name?
● Let us know in the chat in the panel to
the right!
POLL
To foster brand loyalty, what strategies are
you currently employing to enhance
customer relationships?
● Personalizing the shopping experience
● Ensuring transparency in data use
● Implementing customization in the delivery
experience
● All of the above
POLL
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure my marketing building blocks are
2024 ready?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure my marketing building blocks are
2024 ready?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure my marketing building blocks are
2024 ready?
Recapping
biggest
problems
marketers
faced this year
Key Takeaways
1. AI will be an invaluable tool in marketing + supply
chain management. Embrace evolving technology
to stay competitive in the ever changing world of
e-commerce.
2. The trend of customization + personalization is
just getting started. It’s key however, to maintain a
sense of responsibility to avoid going too far and
scaring the customer.
3. Meet the expectations you set. That means
automating warehouse management for accurate
inventory levels, aligning marketing with
fulfillment, consistency across channels and
flexibility in planning for opportunistic moments.
Schedule Your
Consultation
with a Digital
Marketing Expert
Q&A
Aaron Levy
Vice President, Paid
Search
Phil Stolt
Senior Vice President,
Retail Operations
Thomas Davis
Manager of Platform
Partnerships at ShipBob
Gary Galloway
Senior Global Product
Marketing Director
Sterling Bailey
Product Evangelist
20
The 2024
Google Ads
Guide
Read Now!
➜
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
T R I V I A T I M E
Which social media platform will the
majority of respondents look to for their
holiday shopping inspiration?
Q U E S T I O N :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats

More Related Content

Similar to How do I ensure my marketing building blocks are 2024 ready?

2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
 
Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
 
Building A Customer-Centered Content Strategy
Building A Customer-Centered Content StrategyBuilding A Customer-Centered Content Strategy
Building A Customer-Centered Content StrategyG3 Communications
 
Marketers Guide to India
Marketers Guide to IndiaMarketers Guide to India
Marketers Guide to IndiaHarsha MV
 
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQ
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQWhy content is vital for your brand's survival in 2022 | CONTENT CLINIQ
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQCONTENT CLINIQ
 
eBusiness Strategy
eBusiness StrategyeBusiness Strategy
eBusiness StrategyAndy Roy
 
AI in retail - Key themes October 2017
AI in retail - Key themes October 2017AI in retail - Key themes October 2017
AI in retail - Key themes October 2017Charlotte Brook
 
Ai in retail key themes aug 2017 final
Ai in retail   key themes aug 2017 finalAi in retail   key themes aug 2017 final
Ai in retail key themes aug 2017 finalCharlotte Brook
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
WHTA 10 Ways to Boost Your Business With Barcodes 20110629
WHTA 10 Ways to Boost Your Business With Barcodes 20110629WHTA 10 Ways to Boost Your Business With Barcodes 20110629
WHTA 10 Ways to Boost Your Business With Barcodes 20110629finndigital
 
5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing SuccessShawn Souto
 
Digital Marketing 2023.pdf
Digital Marketing 2023.pdfDigital Marketing 2023.pdf
Digital Marketing 2023.pdfAbhishekGhadge11
 
How Enriching the Lives of Your Clients Leads to Greater Sales Success
How Enriching the Lives of Your Clients Leads to Greater Sales SuccessHow Enriching the Lives of Your Clients Leads to Greater Sales Success
How Enriching the Lives of Your Clients Leads to Greater Sales SuccessAggregage
 
The B2B Digital Pioneer
The B2B Digital Pioneer The B2B Digital Pioneer
The B2B Digital Pioneer Luisella Giani
 

Similar to How do I ensure my marketing building blocks are 2024 ready? (20)

2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...
 
frostii friday1
frostii friday1frostii friday1
frostii friday1
 
Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021
 
Building A Customer-Centered Content Strategy
Building A Customer-Centered Content StrategyBuilding A Customer-Centered Content Strategy
Building A Customer-Centered Content Strategy
 
Marketers Guide to India
Marketers Guide to IndiaMarketers Guide to India
Marketers Guide to India
 
2015 ppt blog
2015 ppt blog2015 ppt blog
2015 ppt blog
 
B2B-Tech-Benchmarks
B2B-Tech-BenchmarksB2B-Tech-Benchmarks
B2B-Tech-Benchmarks
 
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQ
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQWhy content is vital for your brand's survival in 2022 | CONTENT CLINIQ
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQ
 
eBusiness Strategy
eBusiness StrategyeBusiness Strategy
eBusiness Strategy
 
AI in retail - Key themes October 2017
AI in retail - Key themes October 2017AI in retail - Key themes October 2017
AI in retail - Key themes October 2017
 
Ai in retail key themes aug 2017 final
Ai in retail   key themes aug 2017 finalAi in retail   key themes aug 2017 final
Ai in retail key themes aug 2017 final
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
WHTA 10 Ways to Boost Your Business With Barcodes 20110629
WHTA 10 Ways to Boost Your Business With Barcodes 20110629WHTA 10 Ways to Boost Your Business With Barcodes 20110629
WHTA 10 Ways to Boost Your Business With Barcodes 20110629
 
5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success5 Secrets to Internet Marketing Success
5 Secrets to Internet Marketing Success
 
Digital Marketing 2023.pdf
Digital Marketing 2023.pdfDigital Marketing 2023.pdf
Digital Marketing 2023.pdf
 
How Enriching the Lives of Your Clients Leads to Greater Sales Success
How Enriching the Lives of Your Clients Leads to Greater Sales SuccessHow Enriching the Lives of Your Clients Leads to Greater Sales Success
How Enriching the Lives of Your Clients Leads to Greater Sales Success
 
AI-Link
AI-LinkAI-Link
AI-Link
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
 
The B2B Digital Pioneer
The B2B Digital Pioneer The B2B Digital Pioneer
The B2B Digital Pioneer
 

More from Tinuiti

Media Buying In An Election Year: Strategies, Insights, And Trends
Media Buying In An Election Year: Strategies, Insights, And TrendsMedia Buying In An Election Year: Strategies, Insights, And Trends
Media Buying In An Election Year: Strategies, Insights, And TrendsTinuiti
 
The Power Of Podcast: Driving Full-Funnel Growth
The Power Of Podcast: Driving Full-Funnel GrowthThe Power Of Podcast: Driving Full-Funnel Growth
The Power Of Podcast: Driving Full-Funnel GrowthTinuiti
 
Measuring Brand Equity: Navigating Video’s New Terrain
Measuring Brand Equity: Navigating Video’s New TerrainMeasuring Brand Equity: Navigating Video’s New Terrain
Measuring Brand Equity: Navigating Video’s New TerrainTinuiti
 
Navigating The Cookieless Era: Maximizing 1P Data In Streaming
Navigating The Cookieless Era: Maximizing 1P Data In StreamingNavigating The Cookieless Era: Maximizing 1P Data In Streaming
Navigating The Cookieless Era: Maximizing 1P Data In StreamingTinuiti
 
State Of The Union: The Past, Present & Future Of Digital Media
State Of The Union: The Past, Present & Future Of Digital MediaState Of The Union: The Past, Present & Future Of Digital Media
State Of The Union: The Past, Present & Future Of Digital MediaTinuiti
 
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...Tinuiti
 
Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???Tinuiti
 
How to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic SuccessHow to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic SuccessTinuiti
 
Your Map to Navigating the Future of Amazon and Retail Media
Your Map to Navigating the Future of Amazon and Retail MediaYour Map to Navigating the Future of Amazon and Retail Media
Your Map to Navigating the Future of Amazon and Retail MediaTinuiti
 
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?Why is Omnichannel Measurement the New Gold Standard for Brand Growth?
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?Tinuiti
 
How Can I Reach Custom Audience Segments on Amazon?
How Can I Reach Custom Audience Segments on Amazon?How Can I Reach Custom Audience Segments on Amazon?
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
 
Amazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the CourseAmazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the CourseTinuiti
 
How do I effectively personalize messaging to my audiences?
How do I effectively personalize messaging to my audiences?How do I effectively personalize messaging to my audiences?
How do I effectively personalize messaging to my audiences?Tinuiti
 
How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?Tinuiti
 
How do I reach the optimal level of investment for maximum impact and efficie...
How do I reach the optimal level of investment for maximum impact and efficie...How do I reach the optimal level of investment for maximum impact and efficie...
How do I reach the optimal level of investment for maximum impact and efficie...Tinuiti
 
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...Tinuiti
 
15 Minute Breakdown: AI in Search, Streaming, and Social
15 Minute Breakdown: AI in Search, Streaming, and Social15 Minute Breakdown: AI in Search, Streaming, and Social
15 Minute Breakdown: AI in Search, Streaming, and SocialTinuiti
 
Reaching High-Intent Audiences Using Amazon Marketing Cloud
Reaching High-Intent Audiences Using Amazon Marketing CloudReaching High-Intent Audiences Using Amazon Marketing Cloud
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
 
The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...
The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...
The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...Tinuiti
 
Maximizing Q4 Impact: Retail Media Synergy
Maximizing Q4 Impact: Retail Media SynergyMaximizing Q4 Impact: Retail Media Synergy
Maximizing Q4 Impact: Retail Media SynergyTinuiti
 

More from Tinuiti (20)

Media Buying In An Election Year: Strategies, Insights, And Trends
Media Buying In An Election Year: Strategies, Insights, And TrendsMedia Buying In An Election Year: Strategies, Insights, And Trends
Media Buying In An Election Year: Strategies, Insights, And Trends
 
The Power Of Podcast: Driving Full-Funnel Growth
The Power Of Podcast: Driving Full-Funnel GrowthThe Power Of Podcast: Driving Full-Funnel Growth
The Power Of Podcast: Driving Full-Funnel Growth
 
Measuring Brand Equity: Navigating Video’s New Terrain
Measuring Brand Equity: Navigating Video’s New TerrainMeasuring Brand Equity: Navigating Video’s New Terrain
Measuring Brand Equity: Navigating Video’s New Terrain
 
Navigating The Cookieless Era: Maximizing 1P Data In Streaming
Navigating The Cookieless Era: Maximizing 1P Data In StreamingNavigating The Cookieless Era: Maximizing 1P Data In Streaming
Navigating The Cookieless Era: Maximizing 1P Data In Streaming
 
State Of The Union: The Past, Present & Future Of Digital Media
State Of The Union: The Past, Present & Future Of Digital MediaState Of The Union: The Past, Present & Future Of Digital Media
State Of The Union: The Past, Present & Future Of Digital Media
 
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...
The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...
 
Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???Can Amazon be Used as a Brand Builder???
Can Amazon be Used as a Brand Builder???
 
How to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic SuccessHow to use Curated Deals to Drive Programmatic Success
How to use Curated Deals to Drive Programmatic Success
 
Your Map to Navigating the Future of Amazon and Retail Media
Your Map to Navigating the Future of Amazon and Retail MediaYour Map to Navigating the Future of Amazon and Retail Media
Your Map to Navigating the Future of Amazon and Retail Media
 
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?Why is Omnichannel Measurement the New Gold Standard for Brand Growth?
Why is Omnichannel Measurement the New Gold Standard for Brand Growth?
 
How Can I Reach Custom Audience Segments on Amazon?
How Can I Reach Custom Audience Segments on Amazon?How Can I Reach Custom Audience Segments on Amazon?
How Can I Reach Custom Audience Segments on Amazon?
 
Amazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the CourseAmazon and Retail Media State of the Union: Charting the Course
Amazon and Retail Media State of the Union: Charting the Course
 
How do I effectively personalize messaging to my audiences?
How do I effectively personalize messaging to my audiences?How do I effectively personalize messaging to my audiences?
How do I effectively personalize messaging to my audiences?
 
How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?How do I make bold (yet strategic) bets to improve future performance?
How do I make bold (yet strategic) bets to improve future performance?
 
How do I reach the optimal level of investment for maximum impact and efficie...
How do I reach the optimal level of investment for maximum impact and efficie...How do I reach the optimal level of investment for maximum impact and efficie...
How do I reach the optimal level of investment for maximum impact and efficie...
 
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...
 
15 Minute Breakdown: AI in Search, Streaming, and Social
15 Minute Breakdown: AI in Search, Streaming, and Social15 Minute Breakdown: AI in Search, Streaming, and Social
15 Minute Breakdown: AI in Search, Streaming, and Social
 
Reaching High-Intent Audiences Using Amazon Marketing Cloud
Reaching High-Intent Audiences Using Amazon Marketing CloudReaching High-Intent Audiences Using Amazon Marketing Cloud
Reaching High-Intent Audiences Using Amazon Marketing Cloud
 
The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...
The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...
The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...
 
Maximizing Q4 Impact: Retail Media Synergy
Maximizing Q4 Impact: Retail Media SynergyMaximizing Q4 Impact: Retail Media Synergy
Maximizing Q4 Impact: Retail Media Synergy
 

How do I ensure my marketing building blocks are 2024 ready?

  • 1. T R I V I A T I M E Asked which devices they’ll use for online shopping, phones had the highest share at 67% of respondents, but the share intending to use voice-enabled devices like Amazon Echo or Google Home rose from 8% in 2022 to 14% in 2023. A N S W E R : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats Phones Learn more:
  • 2. How do I ensure my marketing building blocks are 2024 ready?
  • 3. DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. Our Speakers Aaron Levy Vice President, Paid Search Phil Stolt Senior Vice President, Commerce Tom Davis Manager of Platform Partnerships at ShipBob Gary Galloway Senior Global Product Marketing Director Sterling Bailey Product Evangelist
  • 8. 1 Fulfillment Platform 100+ Sales Channels & Integrations 50+ Fulfillment Centers 󰑔 󰎟 󰎉 󰎾 󰏅 Fulfill your everything orders everywhere Trusted by 7000+ growing brands, including:
  • 9. Automotive Technology Retail Agencies Travel Finance An award winning search intelligence platform that helps brands, marketers, and agencies dominate their competitive landscape Strategic Insights Competitive Analysis Team of Experts
  • 10. Top Rated AI Powered Cross-Channel Communication Platform Transactional & Order Data Behavioral Data (Web/Mobile) Profile Data Product Data Relevant 3rd Party Data Push Email Multi-App Push Mobile Inbox In-App SMS Direct Mail Web Push Social Universal Webhooks Internal Data Stores External BI Tools Iterable AI Studio 1-to-1 Relevance Built for Data Ease of Use Open & Flexible AI Powered
  • 11. What question are you asking yourself most going into 2024? ● How do I break down barriers between channels? ● How do I ensure my marketing building blocks are 2024 ready? ● How do I effectively personalize messaging to my audiences? ● List other in the chat POLL
  • 12. What was your first AIM screen name? ● Let us know in the chat in the panel to the right! POLL
  • 13. To foster brand loyalty, what strategies are you currently employing to enhance customer relationships? ● Personalizing the shopping experience ● Ensuring transparency in data use ● Implementing customization in the delivery experience ● All of the above POLL
  • 14. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I ensure my marketing building blocks are 2024 ready? Recapping biggest problems marketers faced this year
  • 15. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I ensure my marketing building blocks are 2024 ready? Recapping biggest problems marketers faced this year
  • 16. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I ensure my marketing building blocks are 2024 ready? Recapping biggest problems marketers faced this year
  • 17. Key Takeaways 1. AI will be an invaluable tool in marketing + supply chain management. Embrace evolving technology to stay competitive in the ever changing world of e-commerce. 2. The trend of customization + personalization is just getting started. It’s key however, to maintain a sense of responsibility to avoid going too far and scaring the customer. 3. Meet the expectations you set. That means automating warehouse management for accurate inventory levels, aligning marketing with fulfillment, consistency across channels and flexibility in planning for opportunistic moments.
  • 18. Schedule Your Consultation with a Digital Marketing Expert
  • 19. Q&A Aaron Levy Vice President, Paid Search Phil Stolt Senior Vice President, Retail Operations Thomas Davis Manager of Platform Partnerships at ShipBob Gary Galloway Senior Global Product Marketing Director Sterling Bailey Product Evangelist
  • 21. DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 22. T R I V I A T I M E Which social media platform will the majority of respondents look to for their holiday shopping inspiration? Q U E S T I O N : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats