0
Social Media Today
The World of Social Media
• Social Media for
Small Business
• Handout for
Facebook,
LinkedIn, and
Twitter 101
• How parents can
use social media
to ...
Go where the people are:
•LinkedIn
•Facebook
•Twitter
Using Social Media for your Small Business
Social Media can help you...
How to Start:
•Establish Goals– write down specific business goals and
objectives
•Listen – Who are you trying to reach? W...
LinkedIn is the biggest business social network
LinkedIn
Keys to your success on LinkedIn:
•Your Profile
• Complete it!
• ...
Profile Basics
• Complete Profile
• Keywords
• Connecting
• Recommendations
Joining Groups
Benefits:
•Connect with others with similar interests
•Read questions…ASK questions
•Look for opportunities...
Create a Business page on Facebook
Facebook
What you
can do:
• Provide information
• Answer questions
• Parents/community ...
Twitter
• Use your real
name/photo
• Who to follow?
• How often
should I tweet?
• Responding to your
followers
• Pushing o...
Content Ideas
Finding
Information
to Share
Share
conference
takeaways
Respond to
industry
research with
your own
perspecti...
• Search for industry experts
• Ask questions to experts and other
parents
• Write recommendations
• Join groups
• Follow ...
Answer
Be Authentic
Listen
Give
Teach
Engage
Learn
Share
Monitor
Ask
Search
Upcoming SlideShare
Loading in...5
×

1.26.12 presentation

299

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
299
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • This template can be used as a starter file for a photo album.
  • Transcript of "1.26.12 presentation"

    1. 1. Social Media Today
    2. 2. The World of Social Media
    3. 3. • Social Media for Small Business • Handout for Facebook, LinkedIn, and Twitter 101 • How parents can use social media to find providers
    4. 4. Go where the people are: •LinkedIn •Facebook •Twitter Using Social Media for your Small Business Social Media can help you to: •Promote your business •Advance your mission •Build a community around Dyslexia
    5. 5. How to Start: •Establish Goals– write down specific business goals and objectives •Listen – Who are you trying to reach? Where are they? •Build – Choose your channels wisely •Engage – But how? • Ask questions • Participate • Decide on frequency
    6. 6. LinkedIn is the biggest business social network LinkedIn Keys to your success on LinkedIn: •Your Profile • Complete it! • Keywords to show up in searches •Connecting with people •Recommendations •Joining Groups •Questions & Answers • Great way to showcase your expertise
    7. 7. Profile Basics • Complete Profile • Keywords • Connecting • Recommendations
    8. 8. Joining Groups Benefits: •Connect with others with similar interests •Read questions…ASK questions •Look for opportunities to become an expert Questions & Answers Benefits: •Connect with people looking for answers •Become an expert in your field
    9. 9. Create a Business page on Facebook Facebook What you can do: • Provide information • Answer questions • Parents/community can post questions • Create a community around your topic • Generate word of mouth • Post 2-3 times per week
    10. 10. Twitter • Use your real name/photo • Who to follow? • How often should I tweet? • Responding to your followers • Pushing out relevant information – share links • Retweeting content
    11. 11. Content Ideas Finding Information to Share Share conference takeaways Respond to industry research with your own perspective Debunk common myths Scan Google News Publish responses to frequently asked questions about your industry
    12. 12. • Search for industry experts • Ask questions to experts and other parents • Write recommendations • Join groups • Follow industry experts • Ask questions • Read blogs Using Social Media for Parents
    13. 13. Answer Be Authentic Listen Give Teach Engage Learn Share Monitor Ask Search
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×