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1.26.12 presentation 1.26.12 presentation Presentation Transcript

    • Social Media Today
    • The World of Social Media
    • Social Media for Small Business
    • Handout for Facebook, LinkedIn, and Twitter 101
    • How parents can use social media to find providers
    • Go where the people are:
    • LinkedIn
    • Facebook
    • Twitter
    Using Social Media for your Small Business
    • Social Media can help you to:
    • Promote your business
    • Advance your mission
    • Build a community around Dyslexia
    • How to Start:
    • Establish Goals– write down specific business goals and objectives
    • Listen – Who are you trying to reach? Where are they?
    • Build – Choose your channels wisely
    • Engage – But how?
      • Ask questions
      • Participate
      • Decide on frequency
  • LinkedIn is the biggest business social network LinkedIn
    • Keys to your success on LinkedIn:
    • Your Profile
      • Complete it!
      • Keywords to show up in searches
    • Connecting with people
    • Recommendations
    • Joining Groups
    • Questions & Answers
      • Great way to showcase your expertise
  • Profile Basics
    • Complete Profile
    • Keywords
    • Connecting
    • Recommendations
    • Joining Groups
    • Benefits:
    • Connect with others with similar interests
    • Read questions…ASK questions
    • Look for opportunities to become an expert
    • Questions & Answers
    • Benefits:
    • Connect with people looking for answers
    • Become an expert in your field
    • Create a Business page on Facebook
    Facebook What you can do:
    • Provide information
    • Answer questions
    • Parents/community can post questions
    • Create a community around your topic
    • Generate word of mouth
    • Post 2-3 times per week
  • Twitter
    • Use your real name/photo
    • Who to follow?
    • How often should I tweet?
    • Responding to your followers
    • Pushing out relevant information – share links
    • Retweeting content
  • Content Ideas Finding Information to Share Share conference takeaways Respond to industry research with your own perspective Debunk common myths Scan Google News Publish responses to frequently asked questions about your industry
    • Search for industry experts
    • Ask questions to experts and other parents
    • Write recommendations
    • Join groups
    • Follow industry experts
    • Ask questions
    • Read blogs
    Using Social Media for Parents
    • Answer
    • Be Authentic
    • Listen
    • Give
    • Teach
    • Engage
    • Learn
    • Share
    • Monitor
    • Ask
    • Search