SlideShare a Scribd company logo
1 of 13
Download to read offline
TM
Now we’re talking
5 Key Factors
Audience
Objective
Mapping
Matrix
Training
Audience
Clarity
Chatbot: The folder was on the bus, but now it’s gone.
OR
Audience
Concision
Okay, now that we’ve got the subject of clarity squared away,
let’s move on to the critical topic of being quick and concise.
Less is more.
Audience
Tone
The tone is the x-factor that makes your bot
feel familiar, friendly, and appealing.
Objective
Write for results. Discover unmet needs and customer
expectations.
Mapping Non-linear journey & training phrases
Why NLP/NLU
“tech jargon blah blah blahhh” In english
“in simple terms…”
WTF is a widget
{simple terms, widget explanation}
Mission
100% Livechat
< 25% Livechat
Write your message...Menu
$75 Million call center expenses
$18.5 Million in call center expenses
(The path to AI & NLP using Botcopy)
Chatbot
Botcopy Clients:
Best Practice
Cut cost
Boost Profits
Delight Customers
Hello Hey
Choose from one of the
following items:
Schedule a demo
Live chat here
Email
Welcome to Botcopy!
Here is some example text to
keep you reading and for my
ability to size correctly
Schedule a demo
Write your message...
Not on my watch.
Where is Iron Man?
Are you an avenger?
Enter the marvel universe
JARVIS
Good morning. It's 7 A.M. The weather in
Malibu is 72 degrees with scattered
clouds. The surf conditions are fair with
waist to shoulder highlines, high tide will
be at 10:52 a.m. Anything else?
Does Iron man Die?
Write your message... Menu
Hello Hey
Choose from one of the
following items:
Schedule a demo
Live chat here
Email
Welcome to Botcopy!
Here is some example text to
keep you reading and for my
ability to size correctly
Schedule a demo
Write your message...
FAQ’s:
Issue with an ongoing order
Cancel my order
Account Settings
Uber Eats
Hi, how can I help today? Feel free to
type or tap some of the 

FAQ’s below. 

Write your message... Menu
Issue with an ongoing order
Medium UX
Very specific chat goals
Top ofthe funnel
Analyze
Dashbot
Chatbase
Train
TM
Botcopy Clients:
Rich web chat that connects with NLP engines.

More Related Content

What's hot

Ad words experiment
Ad words experimentAd words experiment
Ad words experiment
amscray2007
 

What's hot (12)

Methodology: feature epic and user story
Methodology:  feature epic and user storyMethodology:  feature epic and user story
Methodology: feature epic and user story
 
Advanced presentation skills
Advanced presentation skillsAdvanced presentation skills
Advanced presentation skills
 
Ad words experiment
Ad words experimentAd words experiment
Ad words experiment
 
How to Humanize Customer Experience in this Robotic Age
How to Humanize Customer Experience in this Robotic AgeHow to Humanize Customer Experience in this Robotic Age
How to Humanize Customer Experience in this Robotic Age
 
Phone Survey Software: The All You Can Know Guide
Phone Survey Software: The All You Can Know GuidePhone Survey Software: The All You Can Know Guide
Phone Survey Software: The All You Can Know Guide
 
10 Best Practices for Sales Demos Success
10 Best Practices for Sales Demos Success10 Best Practices for Sales Demos Success
10 Best Practices for Sales Demos Success
 
PowerPoint Presentations
PowerPoint PresentationsPowerPoint Presentations
PowerPoint Presentations
 
Advertising
AdvertisingAdvertising
Advertising
 
email marketing
email marketingemail marketing
email marketing
 
Hangout 25 ai and nlp (1)
Hangout 25   ai and nlp (1)Hangout 25   ai and nlp (1)
Hangout 25 ai and nlp (1)
 
Winning Business Proposals Module 6
Winning Business Proposals   Module 6Winning Business Proposals   Module 6
Winning Business Proposals Module 6
 
Software & Services Sales HPL
Software & Services Sales HPLSoftware & Services Sales HPL
Software & Services Sales HPL
 

Similar to Conversational Design & Copywriting Tips from the Chatbot Conference

Cut Through The Noise - COL_UK
Cut Through The Noise - COL_UKCut Through The Noise - COL_UK
Cut Through The Noise - COL_UK
Roger Courville
 

Similar to Conversational Design & Copywriting Tips from the Chatbot Conference (20)

[Webinar] mobile optimization
[Webinar] mobile optimization[Webinar] mobile optimization
[Webinar] mobile optimization
 
Chatwithai.com
Chatwithai.comChatwithai.com
Chatwithai.com
 
Practical guide-mastering-chatbots-eb-engb
Practical guide-mastering-chatbots-eb-engbPractical guide-mastering-chatbots-eb-engb
Practical guide-mastering-chatbots-eb-engb
 
'FAST' Ai based Contact Center
'FAST' Ai based Contact Center'FAST' Ai based Contact Center
'FAST' Ai based Contact Center
 
Thinking Outside the Bots: How to Recruit with a Small Team and a Lean Budget
Thinking Outside the Bots: How to Recruit with a Small Team and a Lean BudgetThinking Outside the Bots: How to Recruit with a Small Team and a Lean Budget
Thinking Outside the Bots: How to Recruit with a Small Team and a Lean Budget
 
Thinking Outside the Bots: How to Recruit with a Small Team and a Lean Budget
Thinking Outside the Bots: How to Recruit with a Small Team and a Lean BudgetThinking Outside the Bots: How to Recruit with a Small Team and a Lean Budget
Thinking Outside the Bots: How to Recruit with a Small Team and a Lean Budget
 
Getting Started With Conversational Marketing To Promote Your Business Comple...
Getting Started With Conversational Marketing To Promote Your Business Comple...Getting Started With Conversational Marketing To Promote Your Business Comple...
Getting Started With Conversational Marketing To Promote Your Business Comple...
 
Introduction to Chatbot Development
Introduction to Chatbot DevelopmentIntroduction to Chatbot Development
Introduction to Chatbot Development
 
Top Priorities in Customer-Centric Contact Centers
Top Priorities in Customer-Centric Contact CentersTop Priorities in Customer-Centric Contact Centers
Top Priorities in Customer-Centric Contact Centers
 
Top Priorities in Customer-Centric Contact Centers
Top Priorities in Customer-Centric Contact CentersTop Priorities in Customer-Centric Contact Centers
Top Priorities in Customer-Centric Contact Centers
 
Chatbot Copywriting For Meaningful Customer Conversations
Chatbot Copywriting For Meaningful Customer ConversationsChatbot Copywriting For Meaningful Customer Conversations
Chatbot Copywriting For Meaningful Customer Conversations
 
Cut Through The Noise - COL_UK
Cut Through The Noise - COL_UKCut Through The Noise - COL_UK
Cut Through The Noise - COL_UK
 
Form vs Chatbots - The Process of Routing, Timing and Conversion Rate Optimiz...
Form vs Chatbots - The Process of Routing, Timing and Conversion Rate Optimiz...Form vs Chatbots - The Process of Routing, Timing and Conversion Rate Optimiz...
Form vs Chatbots - The Process of Routing, Timing and Conversion Rate Optimiz...
 
Hubspot vs Zoho CRM comparison
Hubspot vs Zoho CRM comparisonHubspot vs Zoho CRM comparison
Hubspot vs Zoho CRM comparison
 
The Essentials of Webinars by George Buckbee, Expertune
The Essentials of Webinars by George Buckbee, ExpertuneThe Essentials of Webinars by George Buckbee, Expertune
The Essentials of Webinars by George Buckbee, Expertune
 
Proposal For Automating Marketing Activities PowerPoint Presentation Slides
Proposal For Automating Marketing Activities PowerPoint Presentation SlidesProposal For Automating Marketing Activities PowerPoint Presentation Slides
Proposal For Automating Marketing Activities PowerPoint Presentation Slides
 
Rianomics 10 ways to ensure RIA failure
Rianomics 10 ways to ensure RIA failureRianomics 10 ways to ensure RIA failure
Rianomics 10 ways to ensure RIA failure
 
How to boost customer engagement using a quiz chatbot
How to boost customer engagement using a quiz chatbotHow to boost customer engagement using a quiz chatbot
How to boost customer engagement using a quiz chatbot
 
The Rise of Conversational Marketing - How to Leverage Chatbots for PPC
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCThe Rise of Conversational Marketing - How to Leverage Chatbots for PPC
The Rise of Conversational Marketing - How to Leverage Chatbots for PPC
 
it-Build-a-Chatbot-Proof-of-Concept-Executive-Brief-V1.pptx
it-Build-a-Chatbot-Proof-of-Concept-Executive-Brief-V1.pptxit-Build-a-Chatbot-Proof-of-Concept-Executive-Brief-V1.pptx
it-Build-a-Chatbot-Proof-of-Concept-Executive-Brief-V1.pptx
 

More from Stefan Kojouharov

More from Stefan Kojouharov (7)

How VOICE is automating Sales & Marketing from the Chatbot Conference
How VOICE is automating Sales & Marketing from the Chatbot ConferenceHow VOICE is automating Sales & Marketing from the Chatbot Conference
How VOICE is automating Sales & Marketing from the Chatbot Conference
 
5 Level of AI Assistants from the Chatbot Conference
5 Level of AI Assistants from the Chatbot Conference5 Level of AI Assistants from the Chatbot Conference
5 Level of AI Assistants from the Chatbot Conference
 
Using Chatbots to Capture Leads & Sell from the Chatbot Conference
Using Chatbots to Capture Leads & Sell from the Chatbot ConferenceUsing Chatbots to Capture Leads & Sell from the Chatbot Conference
Using Chatbots to Capture Leads & Sell from the Chatbot Conference
 
Keys to Great Conversational Design from the Chatbot Conference
Keys to Great Conversational Design from the Chatbot ConferenceKeys to Great Conversational Design from the Chatbot Conference
Keys to Great Conversational Design from the Chatbot Conference
 
#1 Way to Achieve Explosive Growth: The Chatbot Conference
#1 Way to Achieve Explosive Growth: The Chatbot Conference#1 Way to Achieve Explosive Growth: The Chatbot Conference
#1 Way to Achieve Explosive Growth: The Chatbot Conference
 
Future of Bots & Voice in Retail from the Chatbot Conference
Future of Bots & Voice in Retail from the Chatbot ConferenceFuture of Bots & Voice in Retail from the Chatbot Conference
Future of Bots & Voice in Retail from the Chatbot Conference
 
Chatbot Revolution: Exploring Opportunities, Use Cases, & Bot Design
Chatbot Revolution: Exploring Opportunities, Use Cases, & Bot DesignChatbot Revolution: Exploring Opportunities, Use Cases, & Bot Design
Chatbot Revolution: Exploring Opportunities, Use Cases, & Bot Design
 

Recently uploaded

Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
 

Recently uploaded (20)

Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoft
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 

Conversational Design & Copywriting Tips from the Chatbot Conference

  • 3. Audience Clarity Chatbot: The folder was on the bus, but now it’s gone. OR
  • 4. Audience Concision Okay, now that we’ve got the subject of clarity squared away, let’s move on to the critical topic of being quick and concise. Less is more.
  • 5. Audience Tone The tone is the x-factor that makes your bot feel familiar, friendly, and appealing.
  • 6. Objective Write for results. Discover unmet needs and customer expectations.
  • 7. Mapping Non-linear journey & training phrases
  • 8. Why NLP/NLU “tech jargon blah blah blahhh” In english “in simple terms…” WTF is a widget {simple terms, widget explanation}
  • 9. Mission 100% Livechat < 25% Livechat Write your message...Menu $75 Million call center expenses $18.5 Million in call center expenses (The path to AI & NLP using Botcopy) Chatbot Botcopy Clients: Best Practice Cut cost Boost Profits Delight Customers
  • 10. Hello Hey Choose from one of the following items: Schedule a demo Live chat here Email Welcome to Botcopy! Here is some example text to keep you reading and for my ability to size correctly Schedule a demo Write your message... Not on my watch. Where is Iron Man? Are you an avenger? Enter the marvel universe JARVIS Good morning. It's 7 A.M. The weather in Malibu is 72 degrees with scattered clouds. The surf conditions are fair with waist to shoulder highlines, high tide will be at 10:52 a.m. Anything else? Does Iron man Die? Write your message... Menu Hello Hey Choose from one of the following items: Schedule a demo Live chat here Email Welcome to Botcopy! Here is some example text to keep you reading and for my ability to size correctly Schedule a demo Write your message... FAQ’s: Issue with an ongoing order Cancel my order Account Settings Uber Eats Hi, how can I help today? Feel free to type or tap some of the FAQ’s below. Write your message... Menu Issue with an ongoing order Medium UX Very specific chat goals Top ofthe funnel
  • 12. Train
  • 13. TM Botcopy Clients: Rich web chat that connects with NLP engines.