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The Essentials of Webinars by George Buckbee, Expertune

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ISA Marketing & Sales Summit
ISA Marketing & Sales Summit

The document discusses the essentials of using webinars, including motivations, choosing topics and formats, hosting services, marketing strategies, and maximizing the value of webinars. It provides tips on selecting topics that interest your audience, using webinars for marketing, education, or customer support. It also reviews choosing a hosting platform and costs, marketing webinars through your website and newsletters, and ways to extend the value through recordings, white papers, or additional training.

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The Essentials of Webinars George Buckbee, P.E. ExperTune, Inc.
Presenter ,[object Object]
The Essentials of Webinars ,[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivations – What Can You Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivations ,[object Object]
Choosing Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing Topics ,[object Object]
Choosing Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing Topics ,[object Object]
Choosing Venues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing Venues ,[object Object],[object Object]
Choosing Venues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing Venues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Equipment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Formatting a Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object]
Formatting a Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Useful Elements ,[object Object],[object Object]
Choosing a Host Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Top 10 Web Conference Services Source: Top 10 Web Conferencing Software Vendors Revealed, 2011 Business-Software.com/WebConferencing Company Company Web Site Key Features GoToMeeting Citrixonline.com Simple, 1000 attendees Cisco Webex Webex.com Market Leader ReadyTalk ReadyTalk.com Embedded media players Adobe Connect Adobe.com Flash. Flexible Licensing iLinc iLinc.com Customizable Saba Saba.com E-Learning LiveMeeting Microsoft.com All the good and bad of MS Infinite Infiniteconferencing.com Good support, customizable Lotus SameTime Ibm.com Domino integration NetViewer Netviewer.com Good for support applications
Comparing Services ,[object Object]
Gotchas! ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Ounce of Prevention ,[object Object],[object Object],[object Object],[object Object]
An Ounce of Prevention ,[object Object]
An Ounce of Prevention: Time Zones ,[object Object]
Structure of Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When to Charge for Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Your Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Your Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Your Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stretching the Value ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stretching the Value ,[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Thank You!

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The Essentials of Webinars by George Buckbee, Expertune

  • 1. The Essentials of Webinars George Buckbee, P.E. ExperTune, Inc.
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  • 21. The Top 10 Web Conference Services Source: Top 10 Web Conferencing Software Vendors Revealed, 2011 Business-Software.com/WebConferencing Company Company Web Site Key Features GoToMeeting Citrixonline.com Simple, 1000 attendees Cisco Webex Webex.com Market Leader ReadyTalk ReadyTalk.com Embedded media players Adobe Connect Adobe.com Flash. Flexible Licensing iLinc iLinc.com Customizable Saba Saba.com E-Learning LiveMeeting Microsoft.com All the good and bad of MS Infinite Infiniteconferencing.com Good support, customizable Lotus SameTime Ibm.com Domino integration NetViewer Netviewer.com Good for support applications
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